Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jul. 7 2011

Wide (1000+)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$9,554,137-8%4,08877$2,337$213,975,4241Paramount / DreamWorks
2Cars 2$3,581,966-2%4,1150$870$133,619,5152Disney
3Bad Teacher$2,253,767-2%3,0490$739$69,757,4072Sony / Columbia
4Larry Crowne$1,322,985-2%2,973--$445$20,261,2851Universal
5Monte Carlo$1,162,006-7%2,473--$470$12,324,9031Fox
6Mr. Popper's Penguins$1,096,6833%2,861-481$383$54,896,7743Fox
7Super 8$1,035,0912%3,088-336$335$113,231,3414Paramount
8Green Lantern$958,1463%3,280-234$292$106,583,9563Warner Bros.
9Bridesmaids$611,1605%1,389-201$440$155,513,7458Universal
10X-Men: First Class$414,5522%1,602-421$259$140,616,7375Fox
11Pirates of the Caribbean: On Stranger Tides$358,81710%1,473-269$244$235,195,7857Disney
12The Hangover Part II$314,477-1%1,568-457$201$249,619,1836Warner Bros.
13Kung Fu Panda 2$289,9140%1,281-1246$226$158,149,3216Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$136,155-1%22813$597$8,220,7616Fox Searchlight
2Rio (2011)$102,8927%308-36$334$140,868,75912Fox
3Beginners$66,3255%10835$614$2,697,3275Focus
4Thor$59,6077%270-134$221$178,166,6639Paramount
5Fast Five$52,8950%302-41$175$208,521,20010Universal
6Water for Elephants$36,9397%234-58$158$58,165,60111Fox
7Judy Moody and the Not Bummer Summer$35,2863%221-670$160$14,067,2874Relativity Media
8Something Borrowed$23,7164%191-40$124$38,764,5819Warner Bros.
9Tyler Perry's Madea's Big Happy Family$23,49617%14094$168$53,101,33311Lionsgate
10Rango$17,8058%117-39$152$123,257,58118Paramount
11The Lincoln Lawyer$13,23810%138-51$96$57,844,76116Lionsgate

Platform (1 — 99)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,9109%470$1,636$8,463,46913Warner Bros. / IMAX
2Delhi Belly$45,201-13%89--$508$857,3851UTV Communications
3Hubble 3D$32,8163%330$994$26,425,28868Warner Bros. / IMAX
4Hoodwinked Too! Hood vs. Evil$8,5234%68-46$125$10,088,37510Weinstein Company
5A Better Life$8,251-1%117$750$229,2542Summit
6Insidious$7,026-16%70-4$100$53,643,77714FilmDistrict
7Source Code$6,86114%66-40$104$54,667,88014Summit
8Submarine$4,7849%20-6$239$360,9755Weinstein Company
9Limitless$4,336-2%55-30$79$79,249,45516Relativity Media
10Hanna$3,94610%34-25$116$40,259,11913Focus
11Diary of a Wimpy Kid: Rodrick Rules$3,0663%31-27$99$52,682,74915Fox
12Jane Eyre (2011)$2,854-5%26-25$110$11,222,45717Focus
13Win Win$1,93955%18-14$108$10,150,89916Fox Searchlight
14Everything Must Go$1,553-25%19-14$82$2,654,1788Roadside Attractions
15The Conspirator$90813%0----$11,506,22612Roadside Attractions
16Beautiful Boy$57618%40$144$71,0205Anchor Bay Films
17The Art of Getting By$5239%7-122$75$1,427,9543Fox Searchlight
1835 and Ticking$397-9%21$199$80,5887Image Entertainment
19The Music Never Stopped$15129%53$30$251,33716Roadside Attractions