Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Jul. 7 2011

Wide (1000+)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$9,554,137-8%4,08877$2,337$213,975,4241Paramount / DreamWorks
2Cars 2$3,581,966-2%4,1150$870$133,619,5152Disney
3Bad Teacher$2,253,767-2%3,0490$739$69,757,4072Sony / Columbia
4Larry Crowne$1,322,985-2%2,973--$445$20,261,2851Universal
5Monte Carlo$1,162,006-7%2,473--$470$12,324,9031Fox
6Mr. Popper's Penguins$1,096,6833%2,861-481$383$54,896,7743Fox
7Super 8$1,035,0912%3,088-336$335$113,231,3414Paramount
8Green Lantern$958,1463%3,280-234$292$106,583,9563Warner Bros.
9Bridesmaids$611,1605%1,389-201$440$155,513,7458Universal
10X-Men: First Class$414,5522%1,602-421$259$140,616,7375Fox
11Pirates of the Caribbean: On Stranger Tides$358,81710%1,473-269$244$235,195,7857Disney
12The Hangover Part II$314,477-1%1,568-457$201$249,619,1836Warner Bros.
13Kung Fu Panda 2$289,9140%1,281-1246$226$158,149,3216Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$136,155-1%22813$597$8,220,7616Fox Searchlight
2Rio (2011)$102,8927%308-36$334$140,868,75912Fox
3Beginners$66,3255%10835$614$2,697,3275Focus
4Thor$59,6077%270-134$221$178,166,6639Paramount
5Fast Five$52,8950%302-41$175$208,521,20010Universal
6Water for Elephants$36,9397%234-58$158$58,165,60111Fox
7Judy Moody and the Not Bummer Summer$35,2863%221-670$160$14,067,2874Relativity Media
8Something Borrowed$23,7164%191-40$124$38,764,5819Warner Bros.
9Tyler Perry's Madea's Big Happy Family$23,49617%14094$168$53,101,33311Lionsgate
10Rango$17,8058%117-39$152$123,257,58118Paramount
11The Lincoln Lawyer$13,23810%138-51$96$57,844,76116Lionsgate

Platform (1 — 99)

#TitleThu, Jul. 7 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,9109%470$1,636$8,463,46913Warner Bros. / IMAX
2Delhi Belly$45,201-13%89--$508$857,3851UTV Communications
3Hubble 3D$32,8163%330$994$26,425,28868Warner Bros. / IMAX
4Hoodwinked Too! Hood vs. Evil$8,5234%68-46$125$10,088,37510Weinstein Company
5A Better Life$8,251-1%117$750$229,2542Summit
6Insidious$7,026-16%70-4$100$53,643,77714FilmDistrict
7Source Code$6,86114%66-40$104$54,667,88014Summit
8Submarine$4,7849%20-6$239$360,9755Weinstein Company
9Limitless$4,336-2%55-30$79$79,249,45516Relativity Media
10Hanna$3,94610%34-25$116$40,259,11913Focus
11Diary of a Wimpy Kid: Rodrick Rules$3,0663%31-27$99$52,682,74915Fox
12Jane Eyre (2011)$2,854-5%26-25$110$11,222,45717Focus
13Win Win$1,93955%18-14$108$10,150,89916Fox Searchlight
14Everything Must Go$1,553-25%19-14$82$2,654,1788Roadside Attractions
15The Conspirator$90813%0----$11,506,22612Roadside Attractions
16Beautiful Boy$57618%40$144$71,0205Anchor Bay Films
17The Art of Getting By$5239%7-122$75$1,427,9543Fox Searchlight
1835 and Ticking$397-9%21$199$80,5887Image Entertainment
19The Music Never Stopped$15129%53$30$251,33716Roadside Attractions