Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Fri, Jul. 8 2011

Wide (1000+)

#TitleFri, Jul. 8 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$14,842,71455%4,10719$3,614$228,818,1382Paramount / DreamWorks
2Horrible Bosses$9,882,271--3,040--$3,251$9,882,2711Warner Bros. / New Line
3Zookeeper$7,365,038--3,482--$2,115$7,365,0381Sony / Columbia
4Cars 2$4,857,82636%3,990-125$1,218$138,477,3413Disney
5Bad Teacher$3,031,87835%2,962-87$1,024$72,789,2853Sony / Columbia
6Larry Crowne$1,963,44548%2,9763$660$22,224,7302Universal
7Super 8$1,546,10349%2,292-796$675$114,777,4445Paramount
8Monte Carlo$1,485,37328%2,4730$601$13,810,2762Fox
9Mr. Popper's Penguins$1,126,1793%1,996-865$564$56,022,9534Fox
10Green Lantern$977,5352%2,015-1265$485$107,561,4914Warner Bros.
11Bridesmaids$854,06540%1,102-287$775$156,367,8109Universal

Limited (100 — 999)

#TitleFri, Jul. 8 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$446,8698%847-755$528$141,063,6066Fox
2The Hangover Part II$393,99125%835-733$472$250,013,1747Warner Bros.
3Pirates of the Caribbean: On Stranger Tides$331,497-8%622-851$533$235,527,2828Disney
4Kung Fu Panda 2$265,320-8%650-631$408$158,414,6417Paramount / DreamWorks
5The Tree of Life$219,49561%2379$926$8,440,2567Fox Searchlight
6Thor$176,891197%31545$562$178,343,55410Paramount
7Beginners$148,561124%15547$958$2,845,8886Focus
8Rio (2011)$139,01435%272-36$511$141,007,77313Fox
9A Better Life$82,390899%153142$538$311,6443Summit
10Fast Five$78,32548%241-61$325$208,599,52511Universal
11Soul Surfer$46,535--160-45$291$43,600,93414Sony / TriStar
12Water for Elephants$39,5807%168-66$236$58,205,18112Fox
13Tyler Perry's Madea's Big Happy Family$31,06232%112-28$277$53,132,39512Lionsgate
14Judy Moody and the Not Bummer Summer$28,068-20%171-50$164$14,095,3555Relativity Media
15Something Borrowed$22,869-4%113-78$202$38,787,45010Warner Bros.
16The Lincoln Lawyer$18,97743%106-32$179$57,863,73817Lionsgate

Platform (1 — 99)

#TitleFri, Jul. 8 2011LocationsAvg.TotalWks.Dist.
1Delhi Belly$118,988163%901$1,322$976,3732UTV Communications
2Born to Be Wild 3D$93,61022%481$1,950$8,557,40614Warner Bros. / IMAX
3Hubble 3D$41,86428%28-5$1,495$26,468,32769Warner Bros. / IMAX
4Insidious$22,445219%8111$277$53,666,22215FilmDistrict
5Source Code$9,93345%41-25$242$54,677,81315Summit
6Project Nim$7,167--4--$1,792$7,1671Roadside Attractions
7Hoodwinked Too! Hood vs. Evil$5,543-35%42-26$132$10,093,91811Weinstein Company
8Submarine$4,614-4%19-1$243$365,5896Weinstein Company
9Double Dhamaal$4,287--20-21$214$515,8003Reliance Big Pictures
10Jane Eyre (2011)$3,16811%21-5$151$11,225,62518Focus
11Everything Must Go$2,87785%17-2$169$2,657,0559Roadside Attractions
12The Conspirator$2,182140%150$145$11,507,39013Roadside Attractions
1335 and Ticking$1,382248%42$346$81,9708Image Entertainment
14Chillar Party$1,219--7--$174$1,2191UTV Communications
15The Last Mountain$987--3--$329$87,8176Dada Films
16The Music Never Stopped$775413%4-1$194$252,11217Roadside Attractions
17Beautiful Boy$487-15%3-1$162$71,5076Anchor Bay Films