Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Jul. 11 2011

Wide (1000+)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$5,865,438-58%4,10719$1,428$266,944,1382Paramount / DreamWorks
2Horrible Bosses$3,764,211-53%3,040--$1,238$32,066,3761Warner Bros. / New Line
3Zookeeper$2,456,640-53%3,482--$706$22,522,2571Sony / Columbia
4Cars 2$1,986,673-54%3,990-125$498$150,818,2033Disney
5Bad Teacher$1,215,169-50%2,962-87$410$79,886,9883Sony / Columbia
6Monte Carlo$668,014-31%2,4730$270$16,793,5212Fox
7Larry Crowne$655,005-57%2,9763$220$26,852,6952Universal
8Super 8$580,750-54%2,292-796$253$118,650,2965Paramount
9Mr. Popper's Penguins$465,479-44%1,996-865$233$58,516,6884Fox
10Green Lantern$422,252-53%2,015-1265$210$110,153,4334Warner Bros.
11Bridesmaids$347,130-51%1,102-287$315$158,489,1609Universal

Limited (100 — 999)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$194,366-55%847-755$229$142,284,4876Fox
2Pirates of the Caribbean: On Stranger Tides$150,944-47%622-851$243$236,401,4238Disney
3The Hangover Part II$144,154-54%835-733$173$250,961,4017Warner Bros.
4Kung Fu Panda 2$131,784-48%650-631$203$159,146,2147Paramount / DreamWorks
5The Tree of Life$109,044-56%2379$460$9,123,5117Fox Searchlight
6Thor$93,836-46%31545$298$178,833,80710Paramount
7Rio (2011)$71,621-38%272-36$263$141,353,69713Fox
8Beginners$60,816-63%15547$392$3,311,5656Focus
9Fast Five$37,355-54%241-61$155$208,820,04011Universal
10A Better Life$36,582-69%153142$239$596,1323Summit
11Water for Elephants$19,739-43%168-66$117$58,310,10512Fox
12Judy Moody and the Not Bummer Summer$18,336-24%171-50$107$14,166,8535Relativity Media
13Tyler Perry's Madea's Big Happy Family$13,196-54%112-28$118$53,213,63312Lionsgate
14Something Borrowed$11,448-35%113-78$101$38,842,33010Warner Bros.
15The Lincoln Lawyer$7,727-55%106-32$73$57,914,50517Lionsgate

Platform (1 — 99)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$58,457-14%481$1,218$8,764,14114Warner Bros. / IMAX
2Hubble 3D$26,065-25%28-5$931$26,574,15669Warner Bros. / IMAX
3Delhi Belly$19,518-79%901$217$1,252,4882UTV Communications
4Insidious$14,329-44%8111$177$53,736,80415FilmDistrict
5Hoodwinked Too! Hood vs. Evil$4,256-27%42-26$101$10,111,15511Weinstein Company
6Source Code$3,498-53%41-25$85$54,700,40015Summit
7Project Nim$3,213-60%4--$803$29,0331Roadside Attractions
8Submarine$2,845-46%19-1$150$380,6526Weinstein Company
9Everything Must Go$2,060-26%17-2$121$2,665,0609Roadside Attractions
10Jane Eyre (2011)$2,004-30%21-5$95$11,234,82918Focus
11Queen of the Sun: What are the Bees Telling Us?$1,247--4--$312$220,16243Collective Eye
12The Conspirator$901-48%150$60$11,513,18213Roadside Attractions
13The Last Mountain$604-54%3--$201$91,0296Dada Films
1435 and Ticking$360-72%42$90$85,4508Image Entertainment
15The Music Never Stopped$314-56%4-1$79$254,21317Roadside Attractions
16Chillar Party$283-73%7--$40$4,4381UTV Communications
17Beautiful Boy$131-80%3-1$44$73,2896Anchor Bay Films