Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Jul. 12 2011

Wide (1000+)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$6,065,1033%4,10719$1,477$273,009,2412Paramount / DreamWorks
2Horrible Bosses$4,064,1688%3,040--$1,337$36,130,5441Warner Bros. / New Line
3Zookeeper$3,012,40623%3,482--$865$25,534,6631Sony / Columbia
4Cars 2$2,404,39321%3,990-125$603$153,222,5963Disney
5Bad Teacher$1,392,67615%2,962-87$470$81,279,6643Sony / Columbia
6Larry Crowne$907,68039%2,9763$305$27,760,3752Universal
7Monte Carlo$810,67021%2,4730$328$17,604,1912Fox
8Super 8$642,25711%2,292-796$280$119,292,5535Paramount
9Mr. Popper's Penguins$608,27531%1,966-895$309$59,124,9634Fox
10Green Lantern$491,27616%2,015-1265$244$110,644,7094Warner Bros.
11Bridesmaids$418,44521%1,102-287$380$158,907,6059Universal

Limited (100 — 999)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$213,47310%847-755$252$142,497,9606Fox
2Kung Fu Panda 2$186,30941%650-631$287$159,332,5237Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$171,95614%622-851$276$236,573,3798Disney
4The Hangover Part II$157,3559%835-733$188$251,118,7567Warner Bros.
5The Tree of Life$127,40817%2379$538$9,250,9197Fox Searchlight
6Thor$108,23815%31545$344$178,942,04510Paramount
7Rio (2011)$94,14231%272-36$346$141,447,83913Fox
8Beginners$72,46319%15547$468$3,384,0286Focus
9Fast Five$40,97010%241-61$170$208,861,01011Universal
10A Better Life$37,2232%153142$243$633,3553Summit
11Water for Elephants$22,40914%168-66$133$58,332,51412Fox
12Judy Moody and the Not Bummer Summer$21,99820%171-50$129$14,188,8515Relativity Media
13Tyler Perry's Madea's Big Happy Family$15,83020%112-28$141$53,229,46312Lionsgate
14Something Borrowed$13,50818%113-78$120$38,855,83810Warner Bros.
15The Lincoln Lawyer$9,23720%106-32$87$57,923,74217Lionsgate

Platform (1 — 99)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$81,29339%481$1,694$8,845,43414Warner Bros. / IMAX
2Hubble 3D$31,37920%28-5$1,121$26,605,53569Warner Bros. / IMAX
3Delhi Belly$27,48041%901$305$1,279,9682UTV Communications
4Insidious$14,9624%8111$185$53,751,76615FilmDistrict
5Hoodwinked Too! Hood vs. Evil$5,39127%42-26$128$10,116,54611Weinstein Company
6Source Code$4,28723%41-25$105$54,704,68715Summit
7Project Nim$3,89421%4--$974$32,9271Roadside Attractions
8Jane Eyre (2011)$3,80090%21-5$181$11,238,62918Focus
9Submarine$3,78533%19-1$199$384,4376Weinstein Company
10Everything Must Go$2,87940%17-2$169$2,667,9399Roadside Attractions
11Queen of the Sun: What are the Bees Telling Us?$1,70036%43$425$221,86243Collective Eye
12The Last Mountain$1,17795%3--$392$92,2066Dada Films
13The Conspirator$1,00812%15--$67$11,514,19013Roadside Attractions
14Chillar Party$622120%7--$89$5,0601UTV Communications
15Beautiful Boy$467256%3-1$156$73,7566Anchor Bay Films
16The Music Never Stopped$39225%4-1$98$254,60517Roadside Attractions
1735 and Ticking$3816%42$95$85,8318Image Entertainment