Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Jul. 20 2011

Wide (1000+)

#TitleWed, Jul. 20 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$12,267,217-20%4,375--$2,804$214,887,8911Warner Bros.
2Horrible Bosses$2,501,125-14%3,13494$798$68,173,1352Warner Bros. / New Line
3Transformers: Dark of the Moon$2,463,508-19%3,917-190$629$311,239,3793Paramount / DreamWorks
4Zookeeper$1,915,246-15%3,4820$550$48,402,0912Sony / Columbia
5Cars 2$1,269,528-10%3,249-741$391$169,300,1964Disney
6Winnie the Pooh$1,070,549-12%2,405--$445$11,272,6951Disney
7Bad Teacher$784,162-15%2,659-303$295$90,953,3134Sony / Columbia
8Larry Crowne$399,995-10%2,287-689$175$32,908,5703Universal
9Super 8$285,853-10%1,459-833$196$123,170,3506Paramount
10Monte Carlo$280,718-14%1,169-1304$240$20,986,3823Fox
11Mr. Popper's Penguins$270,182-3%1,002-964$270$62,265,5355Fox

Limited (100 — 999)

#TitleWed, Jul. 20 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$291,875-7%872-230$335$162,196,93010Universal
2Green Lantern$179,481-11%973-1042$184$113,349,1765Warner Bros.
3X-Men: First Class$98,222-10%470-377$209$143,760,5597Fox
4Kung Fu Panda 2$93,481-14%354-296$264$160,358,5968Paramount / DreamWorks
5The Tree of Life$93,328-10%235-2$397$10,375,2968Fox Searchlight
6Rio (2011)$92,747-3%241-31$385$142,178,79914Fox
7Pirates of the Caribbean: On Stranger Tides$84,171-10%373-249$226$237,614,5809Disney
8Thor$69,202-13%272-43$254$179,718,37411Paramount
9The Hangover Part II$65,813-13%455-380$145$252,090,9558Warner Bros.
10Beginners$59,119-15%17015$348$4,117,5967Focus
11Judy Moody and the Not Bummer Summer$37,679-14%21443$176$14,482,8846Relativity Media
12A Better Life$37,405-15%21663$173$1,158,1184Summit
13Fast Five$32,860-9%212-29$155$209,242,27512Universal
14Water for Elephants$17,8283%120-48$149$58,510,36613Fox

Platform (1 — 99)

#TitleWed, Jul. 20 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,85515%480$1,601$9,382,06515Warner Bros. / IMAX
2Hubble 3D$30,7547%27-1$1,139$26,865,82470Warner Bros. / IMAX
3Snow Flower and the Secret Fan$19,634-5%24--$818$192,1261Fox Searchlight
4Something Borrowed$10,131-10%74-39$137$38,986,42811Warner Bros.
5Delhi Belly$8,511-23%67-23$127$1,455,7473UTV Communications
6Tyler Perry's Madea's Big Happy Family$8,265-5%87-25$95$53,336,66313Lionsgate
7Project Nim$7,97812%2218$363$110,0112Roadside Attractions
8Insidious$7,648-10%66-15$116$53,853,65916FilmDistrict
9The Lincoln Lawyer$7,3125%72-34$102$58,001,15718Lionsgate
10Hoodwinked Too! Hood vs. Evil$2,68516%19-23$141$10,141,53812Weinstein Company
11Submarine$1,6429%14-5$117$403,3297Weinstein Company
12Everything Must Go$8144%12-5$68$2,679,83610Roadside Attractions
1335 and Ticking$722167%51$144$91,4739Image Entertainment
14The Conspirator$65845%10-5$66$11,522,83014Roadside Attractions
15Chillar Party$54315%4-3$14$6,2372UTV Communications