Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jul. 27 2011

Wide (1000+)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$5,801,265-26%3,715--$1,562$86,443,0981Paramount
2Harry Potter and the Deathly Hallows: Part 2$5,166,469-20%4,3750$1,181$291,662,3542Warner Bros.
3Friends With Benefits$2,365,224-20%2,926--$808$26,640,1541Sony / Screen Gems
4Horrible Bosses$1,554,207-15%3,104-30$501$87,562,5353Warner Bros. / New Line
5Transformers: Dark of the Moon$1,400,115-18%3,375-542$415$330,534,1764Paramount / DreamWorks
6Zookeeper$1,269,377-18%3,215-267$395$63,286,7083Sony / Columbia
7Cars 2$814,348-13%2,668-581$305$178,955,4415Disney
8Winnie the Pooh$715,521-18%2,4050$298$19,964,2472Disney
9Bad Teacher$354,693-18%2,034-625$174$95,522,8955Sony / Columbia
10Larry Crowne$129,375-7%1,035-1252$125$34,715,5304Universal

Limited (100 — 999)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$186,980-10%680-192$275$164,403,96011Universal
2Mr. Popper's Penguins$169,518-2%591-411$287$63,995,2556Fox
3Super 8$104,607-8%658-801$159$124,564,3057Paramount
4Monte Carlo$90,084-15%360-809$250$22,055,4954Fox
5The Tree of Life$75,449-14%230-5$328$11,275,1539Fox Searchlight
6Rio (2011)$63,104-13%210-31$300$142,770,24215Fox
7Kung Fu Panda 2$56,740-23%250-104$227$160,963,5389Paramount / DreamWorks
8Thor$55,718-16%236-36$236$180,316,37612Paramount
9X-Men: First Class$54,984-12%295-175$186$144,382,8308Fox
10Green Lantern$52,598-15%421-552$125$114,086,2526Warner Bros.
11Beginners$47,097-18%157-13$300$4,755,9108Focus
12Judy Moody and the Not Bummer Summer$44,3722%190-24$234$14,772,2467Relativity Media
13The Hangover Part II$39,933-12%275-180$145$252,586,2529Warner Bros.
14Fast Five$26,095-6%174-38$150$209,524,07013Universal
15A Better Life$23,989-1%182-34$132$1,484,8245Summit

Platform (1 — 99)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$82,061-12%480$1,710$9,961,32316Warner Bros. / IMAX
2Hubble 3D$35,94831%270$1,331$27,112,84171Warner Bros. / IMAX
3Snow Flower and the Secret Fan$30,6301%6137$502$497,1992Fox Searchlight
4Sarah's Key$13,538-7%5--$2,708$157,2381Weinstein Company
5Water for Elephants$11,596-5%91-29$127$58,627,25614Fox
6Another Earth$8,4275%4--$2,107$103,9621Fox Searchlight
7A Little Help$5,683-8%24--$237$61,4031Freestyle Releasing
8Insidious$5,576-8%59-7$95$53,917,45517FilmDistrict
9Project Nim$5,424-13%19-3$285$188,7203Roadside Attractions
10Something Borrowed$5,254-3%47-27$112$39,041,59712Warner Bros.
11Delhi Belly$3,30612%25-42$132$1,511,3084UTV Communications
12Submarine$3,126-12%184$174$436,2848Weinstein Company
13Everything Must Go$1,1226%9-3$125$2,689,67511Roadside Attractions
14The Conspirator$378-19%100$38$11,530,83515Roadside Attractions
1535 and Ticking$242-14%3-2$81$93,90810Image Entertainment
16Queen of the Sun: What are the Bees Telling Us?$54238%2--$27$231,17145Collective Eye
17The Music Never Stopped$330%4--$8$255,83919Roadside Attractions