Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jul. 28 2011

Wide (1000+)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$5,424,170-7%3,715--$1,460$91,867,2681Paramount
2Harry Potter and the Deathly Hallows: Part 2$4,872,155-6%4,3750$1,114$296,534,5092Warner Bros.
3Friends With Benefits$2,260,127-4%2,926--$772$28,900,2811Sony / Screen Gems
4Horrible Bosses$1,539,017-1%3,104-30$496$89,101,5523Warner Bros. / New Line
5Transformers: Dark of the Moon$1,387,238-1%3,375-542$411$331,921,4144Paramount / DreamWorks
6Zookeeper$1,244,132-2%3,215-267$387$64,530,8403Sony / Columbia
7Cars 2$814,1070%2,668-581$305$179,769,5485Disney
8Winnie the Pooh$693,618-3%2,4050$288$20,657,8652Disney
9Bad Teacher$352,512-1%2,034-625$173$95,875,4075Sony / Columbia
10Larry Crowne$129,4100%1,035-1252$125$34,844,9404Universal

Limited (100 — 999)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$194,0254%680-192$285$164,597,98511Universal
2Mr. Popper's Penguins$162,672-4%591-411$275$64,157,9276Fox
3Super 8$105,7321%658-801$161$124,670,0377Paramount
4Monte Carlo$84,561-6%360-809$235$22,140,0564Fox
5The Tree of Life$77,2212%230-5$336$11,352,3749Fox Searchlight
6Rio (2011)$66,7616%210-31$318$142,837,00315Fox
7Green Lantern$57,85710%421-552$137$114,144,1096Warner Bros.
8Thor$56,8882%236-36$241$180,373,26412Paramount
9Kung Fu Panda 2$55,976-1%250-104$224$161,019,5149Paramount / DreamWorks
10X-Men: First Class$53,503-3%295-175$181$144,436,3338Fox
11Beginners$45,278-4%157-13$288$4,801,1888Focus
12Judy Moody and the Not Bummer Summer$44,142-1%190-24$232$14,816,3887Relativity Media
13The Hangover Part II$41,7655%275-180$152$252,628,0179Warner Bros.
14Fast Five$26,0550%174-38$150$209,550,12513Universal
15A Better Life$24,0100%182-34$132$1,508,8345Summit

Platform (1 — 99)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,599-7%480$1,596$10,037,92216Warner Bros. / IMAX
2Hubble 3D$33,887-6%270$1,255$27,146,72871Warner Bros. / IMAX
3Snow Flower and the Secret Fan$28,920-6%6137$474$526,1192Fox Searchlight
4Sarah's Key$12,722-6%5--$2,544$169,9601Weinstein Company
5Water for Elephants$11,8933%91-29$131$58,639,14914Fox
6Another Earth$8,304-1%4--$2,076$112,2661Fox Searchlight
7Project Nim$6,55421%19-4$345$195,2743Roadside Attractions
8Insidious$5,5740%59-7$94$53,923,02917FilmDistrict
9A Little Help$5,026-12%24--$209$66,4291Freestyle Releasing
10Something Borrowed$4,892-7%47-27$104$39,046,48912Warner Bros.
11Delhi Belly$3,85016%25-42$154$1,515,1584UTV Communications
12Submarine$2,553-18%184$142$438,8378Weinstein Company
13Everything Must Go$1,2037%9-3$134$2,690,87811Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$522867%21$261$231,69345Collective Eye
15The Conspirator$41811%100$42$11,531,25315Roadside Attractions
1635 and Ticking$173-29%3-2$58$94,08110Image Entertainment
17The Music Never Stopped$120264%4--$30$255,95919Roadside Attractions