Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Jul. 29 2011

Wide (1000+)

#TitleFri, Jul. 29 2011LocationsAvg.TotalWks.Dist.
1The Smurfs$13,260,814--3,395--$3,906$13,260,8141Sony / Columbia
2Cowboys & Aliens$13,087,485--3,750--$3,490$13,087,4851Universal
3Captain America: The First Avenger$7,864,58145%3,7150$2,117$99,731,8492Paramount
4Crazy, Stupid, Love$6,584,335--3,020--$2,180$6,584,3351Warner Bros.
5Harry Potter and the Deathly Hallows: Part 2$6,557,95335%4,145-230$1,582$303,092,4623Warner Bros.
6Friends With Benefits$3,170,02940%2,9260$1,083$32,070,3102Sony / Screen Gems
7Horrible Bosses$2,214,07444%2,510-594$882$91,315,6264Warner Bros. / New Line
8Transformers: Dark of the Moon$1,793,66729%2,604-771$689$333,715,0815Paramount / DreamWorks
9Zookeeper$1,411,57013%2,418-797$584$65,942,4104Sony / Columbia
10Cars 2$694,543-15%1,763-905$394$180,464,0916Disney
11Winnie the Pooh$532,953-23%1,632-773$327$21,190,8183Disney

Limited (100 — 999)

#TitleFri, Jul. 29 2011LocationsAvg.TotalWks.Dist.
1Bad Teacher$269,463-24%765-1269$352$96,144,8706Sony / Columbia
2Bridesmaids$268,61038%484-196$555$164,866,59512Universal
3Kung Fu Panda 2$198,871255%31969$623$161,218,38510Paramount / DreamWorks
4Mr. Popper's Penguins$163,6111%412-179$397$64,321,5387Fox
5The Hangover Part II$116,260178%34671$336$252,744,27710Warner Bros.
6The Tree of Life$93,55121%196-34$477$11,445,92510Fox Searchlight
7Super 8$90,760-14%325-333$279$124,760,7978Paramount
8X-Men: First Class$86,12861%254-41$339$144,522,4619Fox
9Larry Crowne$85,555-34%335-700$255$34,930,4955Universal
10Beginners$62,46938%147-10$425$4,863,6579Focus
11Thor$60,5136%190-46$318$180,433,77713Paramount
12Rio (2011)$55,216-17%174-36$317$142,892,21916Fox
13Green Lantern$51,011-12%135-286$378$114,195,1207Warner Bros.
14Monte Carlo$48,195-43%168-192$287$22,188,2515Fox
15Fast Five$39,98553%125-49$320$209,590,11014Universal
16Judy Moody and the Not Bummer Summer$23,883-46%161-29$148$14,840,2718Relativity Media
17A Better Life$20,938-13%108-74$194$1,529,7726Summit

Platform (1 — 99)

#TitleFri, Jul. 29 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$89,522604%3328$2,713$259,4822Weinstein Company
2Born to Be Wild 3D$89,24717%491$1,821$10,127,16917Warner Bros. / IMAX
3Snow Flower and the Secret Fan$52,28781%9332$562$578,4063Fox Searchlight
4Attack the Block$46,207--8--$5,776$46,2071Sony / Screen Gems
5The Devil's Double$31,769--5--$6,354$31,7691Lionsgate
6Another Earth$30,823271%2016$1,541$143,0892Fox Searchlight
7Singham$16,947--39-11$435$240,7132Reliance Big Pictures
8The Future$9,465--1--$9,465$9,4651Roadside Attractions
9Water for Elephants$8,549-28%41-50$209$58,647,69815Fox
10Project Nim$7,88020%212$375$203,1544Roadside Attractions
11Insidious$6,30613%41-18$154$53,929,33518FilmDistrict
12A Little Help$5,2104%240$217$68,6382Freestyle Releasing
13Submarine$3,47336%191$183$442,3109Weinstein Company
14Delhi Belly$2,610-32%7-18$373$1,517,7685UTV Communications
15Everything Must Go$742-38%8-1$93$2,691,62012Roadside Attractions
16The Last Mountain$286--2-1$143$111,5789Dada Films
17The Music Never Stopped$22688%2-2$113$256,18520Roadside Attractions
1835 and Ticking$21826%2-1$109$94,29911Image Entertainment
19Queen of the Sun: What are the Bees Telling Us?$155-70%20$78$231,84846Collective Eye
20The Conspirator$144-66%3-7$48$11,531,39716Roadside Attractions
21Daylight (2011)$136--0----$2,1883Cinema Purgatorio