Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Jul. 31 2011

Wide (1000+)

#TitleSun, Jul. 31 2011LocationsAvg.TotalWks.Dist.
1Cowboys & Aliens$10,162,555-23%3,750--$2,710$36,431,2901Universal
2The Smurfs$9,740,511-23%3,395--$2,869$35,611,6371Sony / Columbia
3Captain America: The First Avenger$7,750,118-22%3,7150$2,086$117,421,5712Paramount
4Harry Potter and the Deathly Hallows: Part 2$6,962,129-18%4,145-230$1,680$318,511,6023Warner Bros.
5Crazy, Stupid, Love$5,446,148-23%3,020--$1,803$19,104,3031Warner Bros.
6Friends With Benefits$2,670,092-22%2,9260$913$38,175,9732Sony / Screen Gems
7Horrible Bosses$2,154,012-24%2,510-594$858$96,290,9174Warner Bros. / New Line
8Transformers: Dark of the Moon$1,825,860-26%2,604-771$701$338,007,7255Paramount / DreamWorks
9Zookeeper$1,187,906-30%2,418-797$491$68,832,7334Sony / Columbia
10Cars 2$735,093-20%1,763-905$417$182,118,6906Disney
11Winnie the Pooh$575,635-14%1,632-773$353$22,435,4903Disney

Limited (100 — 999)

#TitleSun, Jul. 31 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$249,260-27%484-196$515$165,457,08012Universal
2Bad Teacher$244,486-26%765-1269$320$96,718,1476Sony / Columbia
3Kung Fu Panda 2$208,441-18%31969$653$161,681,66710Paramount / DreamWorks
4The Hangover Part II$126,145-19%34671$365$253,027,04310Warner Bros.
5Mr. Popper's Penguins$122,426-33%412-179$297$64,625,4697Fox
6The Tree of Life$106,011-21%196-34$541$11,685,37110Fox Searchlight
7Super 8$88,583-29%325-333$273$124,973,8318Paramount
8X-Men: First Class$87,297-23%254-41$344$144,723,8429Fox
9Thor$67,518-15%190-46$355$180,580,79513Paramount
10Beginners$67,156-34%147-10$457$5,032,4059Focus
11Larry Crowne$65,325-42%335-700$195$35,107,9455Universal
12Green Lantern$64,500-5%135-286$478$114,327,6147Warner Bros.
13Rio (2011)$58,437-17%174-36$336$143,021,06816Fox
14Fast Five$43,750-20%125-49$350$209,688,23514Universal
15Monte Carlo$36,630-28%168-192$218$22,275,8955Fox
16A Better Life$24,733-20%108-74$229$1,585,5586Summit
17Judy Moody and the Not Bummer Summer$13,972-47%161-29$87$14,880,4568Relativity Media

Platform (1 — 99)

#TitleSun, Jul. 31 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$121,678-22%3328$3,687$536,6502Weinstein Company
2Born to Be Wild 3D$73,136-11%491$1,493$10,282,55517Warner Bros. / IMAX
3Snow Flower and the Secret Fan$56,842-24%9332$611$710,0153Fox Searchlight
4Attack the Block$43,185-14%8--$5,398$139,5061Sony / Screen Gems
5Another Earth$34,983-19%2016$1,749$221,4922Fox Searchlight
6The Devil's Double$31,292-6%5--$6,258$96,4141Lionsgate
7Singham$21,710-13%39-11$557$287,4582Reliance Big Pictures
8Project Nim$10,387-23%212$495$227,0484Roadside Attractions
9A Little Help$9,21816%240$384$85,7892Freestyle Releasing
10The Future$7,272-30%1--$7,272$27,1371Roadside Attractions
11Water for Elephants$6,702-31%41-50$163$58,664,10015Fox
12Insidious$5,948-25%41-18$145$53,943,19218FilmDistrict
13Submarine$3,6439%191$192$449,3039Weinstein Company
14Delhi Belly$1,912-59%7-18$273$1,524,3865UTV Communications
15Everything Must Go$1,180-11%8-1$148$2,694,12312Roadside Attractions
16The Last Mountain$164-62%2-1$82$112,1709Dada Films
17The Conspirator$156-26%3-7$52$11,531,76316Roadside Attractions
1835 and Ticking$141-33%2-1$71$94,65211Image Entertainment
19The Music Never Stopped$114-61%2--$57$256,59020Roadside Attractions
20Daylight (2011)$90-76%0----$2,6483Cinema Purgatorio