Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Aug. 5 2011

Wide (1000+)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$19,534,699--3,648--$5,355$19,534,6991Fox
2The Smurfs$5,962,69146%3,3950$1,756$61,164,5222Sony / Columbia
3The Change-Up$4,777,550--2,913--$1,640$4,777,5501Universal
4Cowboys & Aliens$4,673,73048%3,7544$1,245$56,293,7952Universal
5Captain America: The First Avenger$3,794,73840%3,620-95$1,048$133,976,7833Paramount
6Crazy, Stupid, Love$3,730,76655%3,0200$1,235$33,815,8722Warner Bros.
7Harry Potter and the Deathly Hallows: Part 2$3,374,11129%3,175-970$1,063$334,015,1254Warner Bros.
8Friends With Benefits$1,476,62525%2,398-528$616$45,315,0293Sony / Screen Gems
9Horrible Bosses$1,352,96044%2,025-485$668$101,895,1235Warner Bros. / New Line
10Transformers: Dark of the Moon$860,22119%1,854-750$464$342,018,5626Paramount / DreamWorks
11Zookeeper$663,7027%1,724-694$385$72,108,4665Sony / Columbia

Limited (100 — 999)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Cars 2$304,737-13%926-837$329$183,889,2317Disney
2Winnie the Pooh$185,930-34%716-916$260$23,819,7764Disney
3Bridesmaids$164,56036%374-110$440$166,108,22513Universal
4Kung Fu Panda 2$149,05530%290-29$514$162,344,67311Paramount / DreamWorks
5Mr. Popper's Penguins$128,15326%327-85$392$65,148,0118Fox
6X-Men: First Class$127,818173%236-18$542$145,050,60110Fox
7Bad Teacher$115,55712%350-415$330$97,287,6997Sony / Columbia
8The Hangover Part II$91,18249%303-43$301$253,387,18611Warner Bros.
9The Tree of Life$64,56219%170-26$380$11,967,72611Fox Searchlight
10Super 8$53,21432%174-151$306$125,199,9649Paramount
11Larry Crowne$49,23546%229-106$215$35,286,2756Universal
12Snow Flower and the Secret Fan$44,89451%11623$387$882,4334Fox Searchlight
13Monte Carlo$43,34373%141-27$307$22,430,8686Fox
14Beginners$43,31238%126-21$344$5,204,23110Focus
15Rio (2011)$40,9170%139-35$294$143,225,36117Fox
16Green Lantern$37,10825%108-27$344$114,497,2008Warner Bros.
17Thor$32,242-3%141-49$229$180,748,78914Paramount

Platform (1 — 99)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$127,410158%6734$1,902$859,4183Weinstein Company
2Born to Be Wild 3D$61,817-14%490$1,262$10,631,66918Warner Bros. / IMAX
3The Devil's Double$57,815418%3328$1,752$201,5302Lionsgate
4Another Earth$46,066216%5535$838$328,2873Fox Searchlight
5Attack the Block$22,74326%80$2,843$240,8332Sony / Screen Gems
6The Future$22,039422%1817$1,224$66,4692Roadside Attractions
7Fast Five$16,3405%86-39$190$209,763,29015Universal
8Gun Hill Road$14,390--3--$4,797$14,3901Motion Film Group
9A Better Life$10,37011%74-34$140$1,633,7297Summit
10Judy Moody and the Not Bummer Summer$9,016-28%88-73$102$14,940,0729Relativity Media
11Project Nim$5,91028%210$281$252,5335Roadside Attractions
1235 and Ticking$4,03916729%53$808$99,13912Image Entertainment
13Insidious$3,47321%26-15$134$53,958,20219FilmDistrict
14The Last Mountain$1,9162102%31$639$114,59710Dada Films
15Delhi Belly$1,00952%6-1$168$1,528,1996UTV Communications
16Singham$941--9-30$105$342,1293Reliance Big Pictures
17Submarine$714-66%10-9$71$457,12710Weinstein Company
18Everything Must Go$67713%80$85$2,697,37513Roadside Attractions
19Queen of the Sun: What are the Bees Telling Us?$303--20$152$233,41747Collective Eye
20The Conspirator$84--2-1$42$11,531,84717Roadside Attractions