Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Aug. 14 2011

Wide (1000+)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$8,796,455-20%3,69143$2,383$105,208,2262Fox
2The Help$8,403,095-16%2,534--$3,316$35,918,4161Disney / DreamWorks
3The Smurfs$4,654,044-12%3,42732$1,358$101,778,7413Sony / Columbia
4Final Destination 5$4,415,869-30%3,155--$1,400$18,031,3961Warner Bros. / New Line
530 Minutes or Less$3,984,166-11%2,888--$1,380$13,330,1181Sony / Columbia
6Harry Potter and the Deathly Hallows: Part 2$2,629,305-5%2,414-761$1,089$357,337,3555Warner Bros.
7Cowboys & Aliens$2,432,555-23%3,310-444$735$81,674,0153Universal
8Captain America: The First Avenger$2,275,642-21%2,835-785$803$156,971,1084Paramount
9Crazy, Stupid, Love$2,177,995-20%2,635-385$827$55,526,5243Warner Bros.
10The Change-Up$1,893,450-24%2,9130$650$25,838,8502Universal
11Glee: The 3D Concert Movie$1,510,912-12%2,040--$741$5,961,2311Fox
12Horrible Bosses$728,830-27%1,338-687$545$110,003,1446Warner Bros. / New Line
13Friends With Benefits$545,913-24%1,294-1104$422$53,079,3374Sony / Screen Gems

Limited (100 — 999)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$424,979-26%886-968$480$347,268,8007Paramount / DreamWorks
2Zookeeper$281,366-31%748-976$376$75,800,6906Sony / Columbia
3Cars 2$239,951-7%494-432$486$186,196,5578Disney
4Sarah's Key$173,779-15%10134$1,721$2,024,0254Weinstein Company
5Green Lantern$127,861-20%242134$528$115,037,1449Warner Bros.
6Mr. Popper's Penguins$113,483-26%294-33$386$66,094,2919Fox
7Kung Fu Panda 2$111,686-20%252-38$443$163,433,62712Paramount / DreamWorks
8Bridesmaids$104,025-30%285-89$365$167,169,89514Universal
9The Hangover Part II$54,523-26%232-71$235$253,941,29212Warner Bros.
10The Tree of Life$53,455-18%118-52$453$12,472,58512Fox Searchlight
11X-Men: First Class$52,406-32%183-53$286$145,688,54611Fox
12Beginners$35,921-13%103-23$349$5,526,44611Focus
13Super 8$33,887-23%108-66$314$125,520,06110Paramount
14Bad Teacher$33,724-62%149-201$226$97,901,4218Sony / Columbia
15Snow Flower and the Secret Fan$30,309-2%104-12$291$1,195,8675Fox Searchlight
16Larry Crowne$25,730-34%166-63$155$35,565,9757Universal
17Monte Carlo$24,841-28%124-17$200$22,689,4887Fox

Platform (1 — 99)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Aarakshan$97,231-29%91--$1,068$342,8011Reliance Big Pictures
2The Devil's Double$90,687-6%8956$1,019$698,7943Lionsgate
3Born to Be Wild 3D$81,0851%490$1,655$11,310,34519Warner Bros. / IMAX
4Another Earth$63,8467%8227$779$699,0594Fox Searchlight
5Attack the Block$37,741-5%4032$944$454,0873Sony / Screen Gems
6Rio (2011)$21,860-24%99-40$221$143,478,28018Fox
7The Future$20,571-20%202$1,029$234,5523Roadside Attractions
8Thor$16,320-28%81-60$201$180,952,82815Paramount
9Project Nim$7,194-17%18-3$400$307,6216Roadside Attractions
10A Better Life$5,885-8%51-23$115$1,697,9738Summit
11Judy Moody and the Not Bummer Summer$4,90020%55-33$89$15,000,99410Relativity Media
12Insidious$1,733-18%13-13$133$53,977,93820FilmDistrict
13The Last Mountain$1,51323%52$303$120,10711Dada Films
14Submarine$807-47%7-3$115$466,70211Weinstein Company
1535 and Ticking$718-53%50$144$113,88813Image Entertainment
16Everything Must Go$307-28%3-5$102$2,702,54214Roadside Attractions
17The Conspirator$226-20%20$113$11,533,40918Roadside Attractions
18Queen of the Sun: What are the Bees Telling Us?$40-93%31$13$236,60748Collective Eye