Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Aug. 18 2011

Wide (1000+)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1The Help$3,569,4770%2,53423$1,409$51,322,1701Disney / DreamWorks
2Rise of the Planet of the Apes$2,508,796-4%3,69143$680$117,464,3602Fox
3The Smurfs$1,588,988-1%3,42732$464$109,744,5053Sony / Columbia
4Final Destination 5$1,287,451-9%3,155--$408$24,623,2201Warner Bros. / New Line
530 Minutes or Less$1,145,763-11%2,888--$397$19,461,8281Sony / Columbia
6Harry Potter and the Deathly Hallows: Part 2$931,2240%2,414-761$386$361,496,4895Warner Bros.
7Crazy, Stupid, Love$861,187-2%2,635-385$327$59,469,6053Warner Bros.
8Cowboys & Aliens$827,5004%3,310-444$250$85,282,5253Universal
9Captain America: The First Avenger$810,0840%2,835-785$286$160,632,1144Paramount
10The Change-Up$713,685-2%2,9130$245$29,145,3402Universal
11Glee: The 3D Concert Movie$509,003-6%2,040--$250$8,639,2851Fox
12Horrible Bosses$296,156-3%1,338-687$221$111,295,6466Warner Bros. / New Line
13Friends With Benefits$239,868-5%1,294-946$185$54,178,4754Sony / Screen Gems

Limited (100 — 999)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$156,9453%886-968$177$347,933,7307Paramount / DreamWorks
2Zookeeper$122,7500%748-710$164$76,366,3046Sony / Columbia
3Cars 2$93,63612%494-279$190$186,603,2398Disney
4Sarah's Key$67,7747%10134$671$2,302,8354Weinstein Company
5Mr. Popper's Penguins$54,867-3%294-33$187$66,324,6629Fox
6Kung Fu Panda 2$51,358-1%252-38$204$163,658,37712Paramount / DreamWorks
7Bridesmaids$51,2500%285-89$180$167,380,71514Universal
8Green Lantern$50,168-2%242134$207$115,265,7609Warner Bros.
9X-Men: First Class$27,734-2%183-52$152$145,808,13411Fox
10The Tree of Life$27,23721%118-52$231$12,574,08612Fox Searchlight
11Bad Teacher$25,8431%149-165$173$98,002,2368Sony / Columbia
12The Hangover Part II$23,647-3%232-71$102$254,042,97612Warner Bros.
13Snow Flower and the Secret Fan$18,76526%104-12$180$1,263,1765Fox Searchlight
14Super 8$16,440-4%108-66$152$125,589,77310Paramount
15Beginners$14,52411%103-23$141$5,584,20811Focus
16Monte Carlo$12,112-4%124-17$98$22,743,2367Fox
17Larry Crowne$10,7500%166-63$65$35,608,2457Universal

Platform (1 — 99)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$59,921-6%490$1,223$11,567,77819Warner Bros. / IMAX
2The Devil's Double$34,020-5%8956$382$852,8283Lionsgate
3Another Earth$23,2035%8227$283$792,7964Fox Searchlight
4Aarakshan$15,256-38%91--$168$440,7101Reliance Big Pictures
5Attack the Block$15,134-10%4032$378$520,9423Sony / Screen Gems
6Rio (2011)$9,6783%99-40$98$143,520,15718Fox
7The Future$8,7557%202$438$271,8103Roadside Attractions
8Thor$7,335-6%81-60$91$180,984,40815Paramount
9Project Nim$4,01823%18-3$223$322,6126Roadside Attractions
10A Better Life$2,9579%51-23$58$1,709,2938Summit
11Judy Moody and the Not Bummer Summer$1,62610%55-33$30$15,013,65010Relativity Media
12Insidious$59137%13-13$45$53,980,20620FilmDistrict
13The Last Mountain$462-19%5--$92$122,95911Dada Films
14Submarine$18139%7-3$26$467,60211Weinstein Company
15The Conspirator$16939%20$85$11,533,98818Roadside Attractions
16Everything Must Go$124-48%3-5$41$2,703,31714Roadside Attractions
17Queen of the Sun: What are the Bees Telling Us?$40--1-2$40$236,64748Collective Eye