Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Fri, Aug. 26 2011

Wide (1000+)

#TitleFri, Aug. 26 2011LocationsAvg.TotalWks.Dist.
1The Help$4,402,34467%2,77888$1,585$86,699,6493Disney / DreamWorks
2Colombiana$3,726,068--2,614--$1,425$3,726,0681Sony / TriStar
3Don't Be Afraid of the Dark (2011)$3,582,854--2,760--$1,298$3,582,8541FilmDistrict
4Rise of the Planet of the Apes$2,606,77288%3,346-125$779$142,413,0494Fox
5Our Idiot Brother$2,390,226--2,555--$936$2,390,2261Weinstein Company
6Spy Kids: All The Time in the World$1,615,55661%3,30510$489$17,598,6052Weinstein Company
7The Smurfs$1,281,66143%2,861-196$448$122,475,1295Sony / Columbia
8Crazy, Stupid, Love$1,001,94175%1,577-363$635$67,626,2655Warner Bros.
9Fright Night (2011)$997,51359%3,1140$320$12,176,0642Disney / DreamWorks
10Conan the Barbarian (2011)$947,78542%3,0150$314$14,423,3602Lionsgate
11One Day$840,34072%1,7254$487$8,113,8022Focus
1230 Minutes or Less$832,47722%2,071-817$402$29,934,7503Sony / Columbia
13Final Destination 5$815,59629%2,085-1070$391$36,175,5413Warner Bros. / New Line
14Harry Potter and the Deathly Hallows: Part 2$688,88230%1,328-410$519$368,929,5747Warner Bros.
15Cowboys & Aliens$662,57571%1,559-654$425$91,809,0505Universal
16Captain America: The First Avenger$628,35544%1,424-564$441$167,150,2236Paramount

Limited (100 — 999)

#TitleFri, Aug. 26 2011LocationsAvg.TotalWks.Dist.
1The Change-Up$384,33527%904-729$425$33,677,4704Universal
2Horrible Bosses$202,15045%465-290$435$113,378,0558Warner Bros. / New Line
3Sarah's Key$190,12198%27271$699$3,640,6286Weinstein Company
4Transformers: Dark of the Moon$177,811174%51834$343$348,994,7669Paramount / DreamWorks
5Super 8$86,331615%242156$357$125,830,44012Paramount
6Zookeeper$75,41477%225-145$335$77,018,3808Sony / Columbia
7Bridesmaids$73,26082%222-22$330$167,894,46516Universal
8Friends With Benefits$72,5626%214-199$339$55,075,9436Sony / Screen Gems
9Mr. Popper's Penguins$67,837101%239-35$284$66,836,22411Fox
10Green Lantern$63,91096%222-20$288$115,806,09311Warner Bros.
11Glee: The 3D Concert Movie$56,460-79%223-1759$253$11,558,1943Fox
12Kung Fu Panda 2$51,31078%194-43$264$164,118,86814Paramount / DreamWorks
13X-Men: First Class$33,54899%110-36$305$146,043,69313Fox
14The Hangover Part II$19,97339%128-65$156$254,256,38314Warner Bros.

Platform (1 — 99)

#TitleFri, Aug. 26 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$40,274-20%490$822$12,005,77821Warner Bros. / IMAX
2Bad Teacher$34,707--75-25$463$98,199,45710Sony / Columbia
3Another Earth$26,85147%947$286$1,035,0946Fox Searchlight
4The Devil's Double$26,06426%78-5$334$1,111,7965Lionsgate
5The Tree of Life$25,09617%971$259$12,795,50814Fox Searchlight
6Attack the Block$19,10754%30-14$637$673,5455Sony / Screen Gems
7Monte Carlo$18,313150%91-16$201$22,862,0279Fox
8Circumstance$17,294--7--$2,471$17,2941Roadside Attractions
9Beginners$9,1774%50-19$184$5,685,63313Focus
10The Future$8,000-26%22-9$364$379,9895Roadside Attractions
11Redemption Road$5,880--26--$226$5,8801Freestyle Releasing
12Rio (2011)$4,37712%39-29$112$143,578,58820Fox
13A Better Life$2,750-4%31-34$89$1,746,33410Summit
14Snow Flower and the Secret Fan$2,520-61%15-22$168$1,309,0417Fox Searchlight
15Project Nim$2,34970%164$147$341,7338Roadside Attractions
16Insidious$1,712432%7-2$245$53,987,15522FilmDistrict
175 Days of War$630-28%1-1$630$9,9402Anchor Bay Films
18The Conspirator$469-18%3-1$156$11,537,04020Roadside Attractions
19Everything Must Go$201-66%3-1$67$2,708,38616Roadside Attractions
20Queen of the Sun: What are the Bees Telling Us?$64-88%1-2$64$240,40950Collective Eye