Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Sun, Aug. 28 2011

Wide (1000+)

#TitleSun, Aug. 28 2011LocationsAvg.TotalWks.Dist.
1The Help$4,251,768-28%2,77888$1,531$96,833,4233Disney / DreamWorks
2Colombiana$2,938,504-22%2,614--$1,124$10,408,1761Sony / TriStar
3Rise of the Planet of the Apes$2,571,386-30%3,346-125$768$148,674,0184Fox
4Our Idiot Brother$2,027,616-22%2,555--$794$7,011,6311Weinstein Company
5Don't Be Afraid of the Dark (2011)$1,908,419-37%2,760--$691$8,525,7281FilmDistrict
6Spy Kids: All The Time in the World$1,776,220-32%3,30510$537$21,990,2292Weinstein Company
7The Smurfs$1,427,998-30%2,861-196$499$125,948,2345Sony / Columbia
8Conan the Barbarian (2011)$1,019,377-16%3,0150$338$16,660,6692Lionsgate
9Fright Night (2011)$863,679-30%3,1140$277$14,281,7782Disney / DreamWorks
10Harry Potter and the Deathly Hallows: Part 2$846,049-18%1,328-410$637$370,805,0627Warner Bros.
11Crazy, Stupid, Love$823,166-36%1,577-363$522$69,732,5025Warner Bros.
1230 Minutes or Less$815,976-21%2,071-817$394$31,789,4383Sony / Columbia
13Cowboys & Aliens$693,755-32%1,559-654$445$93,523,9505Universal
14Final Destination 5$688,629-34%2,085-1070$330$37,914,9843Warner Bros. / New Line
15One Day$683,696-31%1,7254$396$9,789,5232Focus
16Captain America: The First Avenger$664,105-31%1,424-564$466$168,770,3066Paramount

Limited (100 — 999)

#TitleSun, Aug. 28 2011LocationsAvg.TotalWks.Dist.
1The Change-Up$320,920-35%904-729$355$34,495,5754Universal
2Transformers: Dark of the Moon$183,624-34%51834$354$349,457,2089Paramount / DreamWorks
3Sarah's Key$179,485-32%27271$660$4,084,7496Weinstein Company
4Horrible Bosses$176,210-32%465-290$379$113,815,1518Warner Bros. / New Line
5Super 8$87,540-33%242156$362$126,049,18712Paramount
6Mr. Popper's Penguins$75,306-36%239-35$315$67,029,42711Fox
7Green Lantern$68,991-32%222-20$311$115,976,49611Warner Bros.
8Kung Fu Panda 2$65,910-29%194-43$340$164,277,25614Paramount / DreamWorks
9Bridesmaids$61,050-35%222-22$275$168,048,76016Universal
10Glee: The 3D Concert Movie$54,695-26%223-1759$245$11,686,3613Fox
11Zookeeper$53,051-54%225-145$236$77,185,7328Sony / Columbia
12Friends With Benefits$50,685-44%214-199$237$55,216,7026Sony / Screen Gems
13X-Men: First Class$30,467-38%110-36$277$146,123,66713Fox
14The Hangover Part II$17,014-41%128-65$133$254,302,05614Warner Bros.

Platform (1 — 99)

#TitleSun, Aug. 28 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$54,566-16%490$1,114$12,125,33221Warner Bros. / IMAX
2The Devil's Double$32,518-4%78-5$417$1,178,0565Lionsgate
3Another Earth$29,451-25%947$313$1,104,0586Fox Searchlight
4The Tree of Life$26,042-16%971$268$12,852,42714Fox Searchlight
5Attack the Block$17,892-10%30-14$596$711,2515Sony / Screen Gems
6Bad Teacher$16,142-67%75-25$215$98,264,69410Sony / Columbia
7Circumstance$11,843-16%7--$1,692$43,3181Roadside Attractions
8Monte Carlo$11,488-57%91-16$126$22,900,5359Fox
9The Future$10,16117%22-9$462$398,8295Roadside Attractions
10Beginners$9,580-23%50-19$192$5,707,60013Focus
11Rio (2011)$7,071-39%39-29$181$143,597,19920Fox
12Redemption Road$5,234-35%26--$201$19,1521Freestyle Releasing
13Snow Flower and the Secret Fan$4,7002%15-22$313$1,318,3437Fox Searchlight
14A Better Life$3,604-18%31-34$116$1,754,31910Summit
15Project Nim$2,627-6%164$164$347,1648Roadside Attractions
16Insidious$996-67%7-2$142$53,991,13722FilmDistrict
175 Days of War$54959%1-1$549$10,8342Anchor Bay Films
18The Conspirator$4778%3-1$159$11,537,95820Roadside Attractions
19Everything Must Go$227-45%3-1$76$2,709,02716Roadside Attractions