Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Sep. 4 2011

Wide (1000+)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1The Help$5,599,0884%2,84365$1,969$118,985,1764Disney / DreamWorks
2The Debt$3,618,945-1%1,826--$1,982$11,810,9131Focus
3Rise of the Planet of the Apes$3,110,5206%3,193-153$974$160,139,9885Fox
4Apollo 18$2,848,814-5%3,328--$856$8,704,2711Weinstein Company
5Colombiana$2,729,066-1%2,6140$1,044$22,025,3222Sony / TriStar
6Shark Night 3D$2,602,845-13%2,806--$928$8,404,2601Relativity Media
7Our Idiot Brother$2,101,07210%2,5550$822$15,686,2282Weinstein Company
8Spy Kids: All The Time in the World$1,879,2030%3,007-298$625$29,216,5893Weinstein Company
9Don't Be Afraid of the Dark (2011)$1,798,040-7%2,78020$647$16,635,4572FilmDistrict
10The Smurfs$1,617,1462%2,706-155$598$132,052,0906Sony / Columbia
11Crazy, Stupid, Love$1,240,6014%1,450-127$856$74,510,1126Warner Bros.
12Harry Potter and the Deathly Hallows: Part 2$1,008,56812%1,092-236$924$374,623,5848Warner Bros.
13Captain America: The First Avenger$758,4776%1,050-374$722$171,627,5417Paramount
14Cowboys & Aliens$734,8855%1,185-374$620$96,259,5656Universal
1530 Minutes or Less$700,2548%1,355-716$517$35,016,1914Sony / Columbia
16Conan the Barbarian (2011)$672,24126%1,722-1293$390$19,794,7333Lionsgate
17Final Destination 5$539,121-7%1,226-859$440$40,543,4874Warner Bros. / New Line
18Cars 2$508,19110%2,043--$249$188,686,31711Disney
19One Day$483,134-1%1,187-538$407$12,306,3153Focus
20Fright Night (2011)$464,830-5%1,468-1646$317$17,064,3583Disney / DreamWorks

Limited (100 — 999)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$470,07810%561--$838$1,316,9101Visio Entertainment
2The Change-Up$296,4508%539-365$550$35,791,5605Universal
3Horrible Bosses$267,8066%422-43$635$114,852,6849Warner Bros. / New Line
4Zookeeper$267,681-9%401176$668$78,013,7399Sony / Columbia
5Saving Private Perez$239,5736%161--$1,488$664,5171Lionsgate / Pantelion
6Sarah's Key$231,816-6%31947$727$5,046,7507Weinstein Company
7Transformers: Dark of the Moon$230,1153%424-94$543$350,348,22510Paramount / DreamWorks
8Bad Teacher$171,848-5%986911$174$98,777,57611Sony / Columbia
9Kung Fu Panda 2$129,717-3%305111$425$164,694,85915Paramount / DreamWorks
10Mr. Popper's Penguins$117,4510%25213$466$67,426,37712Fox
11Super 8$101,930-2%240-2$425$126,451,88713Paramount
12Bridesmaids$100,095-2%220-2$455$168,452,53017Universal
13Friends With Benefits$76,38612%161-53$474$55,539,8437Sony / Screen Gems
14Green Lantern$70,974-5%185-37$384$116,252,73212Warner Bros.
15X-Men: First Class$43,18414%101-9$428$146,277,35014Fox

Platform (1 — 99)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Bodyguard$319,2812%88--$3,628$1,174,1891Reliance Big Entertainment
2Born to Be Wild 3D$91,11316%490$1,859$12,467,24122Warner Bros. / IMAX
3Attack the Block$33,0892%6636$501$835,6186Sony / Screen Gems
4The Tree of Life$32,51512%86-11$378$12,988,67215Fox Searchlight
5The Hangover Part II$29,75310%90-38$331$254,404,87215Warner Bros.
6Another Earth$23,1364%71-23$326$1,211,9367Fox Searchlight
7Glee: The 3D Concert Movie$20,311-3%64-159$317$11,810,9084Fox
8Detective Dee and the Mystery of the Phantom Flame$19,4165%3--$6,472$52,6181Indomina Media
9The Devil's Double$16,5526%49-29$338$1,268,5816Lionsgate
10Beginners$13,085-5%34-16$385$5,764,84214Focus
11Circumstance$11,953-14%114$1,087$104,0762Roadside Attractions
12The Future$8,8607%17-5$521$439,4866Roadside Attractions
13Insidious$7,6183%4-3$1,905$54,008,44023FilmDistrict
14Monte Carlo$6,712-16%41-50$164$22,936,85210Fox
15Rio (2011)$4,6272%25-14$185$143,613,65121Fox
16Project Nim$3,997-3%15-1$266$361,8849Roadside Attractions
17In/Sight$2,730-26%23--$119$9,5711Check Entertainment
18Snow Flower and the Secret Fan$1,938-11%12-3$162$1,331,2428Fox Searchlight
19Redemption Road$1,232-16%10-16$123$25,8402Freestyle Releasing
20Resurrect Dead: The Mystery of the Toynbee Tiles$901-17%1--$901$3,0541Argot Pictures
215 Days of War$767-17%32$256$15,1403Anchor Bay Films
22Everything Must Go$374120%41$94$2,710,21517Roadside Attractions
23Queen of the Sun: What are the Bees Telling Us?$348-68%5--$70$243,56751Collective Eye
24The Music Never Stopped$232-7%1--$232$257,53525Roadside Attractions