Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Sep. 7 2011

Wide (1000+)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1The Help$1,341,384-10%2,84365$472$127,097,5784Disney / DreamWorks
2The Debt$749,060-20%1,82640$410$16,440,2861Focus
3Colombiana$515,409-24%2,6140$197$25,325,6002Sony / TriStar
4Our Idiot Brother$447,648-21%2,5550$175$18,286,1772Weinstein Company
5Rise of the Planet of the Apes$445,497-23%3,193-153$140$163,570,6825Fox
6Apollo 18$427,789-29%3,328--$129$11,739,9371Weinstein Company
7Shark Night 3D$337,165-36%2,806--$120$10,987,1041Relativity Media
8Don't Be Afraid of the Dark (2011)$312,185-24%2,78020$112$18,544,2432FilmDistrict
9Crazy, Stupid, Love$252,119-13%1,450-127$174$76,007,9396Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$179,469-12%1,092-236$164$375,934,8678Warner Bros.
11The Smurfs$153,646-37%2,706-155$57$134,074,2266Sony / Columbia
12Spy Kids: All The Time in the World$142,451-48%3,007-298$47$31,616,1303Weinstein Company
1330 Minutes or Less$139,785-19%1,355-716$103$35,813,2314Sony / Columbia
14Conan the Barbarian (2011)$123,120-21%1,722-1293$71$20,501,7353Lionsgate
15One Day$112,409-14%1,187-538$95$12,941,8643Focus
16Captain America: The First Avenger$108,701-15%1,050-374$104$172,509,9917Paramount
17Cowboys & Aliens$106,650-14%1,185-374$90$97,112,7656Universal
18Final Destination 5$99,259-19%1,226-859$81$41,108,9724Warner Bros. / New Line
19Fright Night (2011)$94,528-13%1,468-1646$64$17,547,3503Disney / DreamWorks
20Cars 2$57,823-31%2,043--$28$189,398,95711Disney

Limited (100 — 999)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$93,756-14%561--$167$2,004,2371Visio Entertainment
2Sarah's Key$69,1561%31947$217$5,398,5467Weinstein Company
3Horrible Bosses$58,550-9%422-43$139$115,158,4319Warner Bros. / New Line
4The Change-Up$56,705-19%539-365$105$36,112,3805Universal
5Transformers: Dark of the Moon$41,384-8%424-94$98$350,586,16810Paramount / DreamWorks
6Bad Teacher$38,743-12%986911$39$98,942,16611Sony / Columbia
7Saving Private Perez$33,081-15%161--$205$900,2021Lionsgate / Pantelion
8Bridesmaids$24,1650%220-2$110$168,565,79517Universal
9Super 8$19,933-2%240-2$83$126,569,71513Paramount
10Kung Fu Panda 2$16,054-27%305111$53$164,865,21415Paramount / DreamWorks
11Green Lantern$11,350-13%185-37$61$116,337,81412Warner Bros.
12Mr. Popper's Penguins$10,046-24%25213$40$67,530,07512Fox
13X-Men: First Class$5,835-7%101-9$58$146,312,08214Fox

Platform (1 — 99)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,318-3%490$292$12,577,60622Warner Bros. / IMAX
2Attack the Block$11,71811%6636$178$887,5626Sony / Screen Gems
3The Tree of Life$10,48212%86-11$122$13,033,38815Fox Searchlight
4Another Earth$5,591-11%71-23$79$1,245,0977Fox Searchlight
5Beginners$5,3075%34-16$156$5,786,66014Focus
6The Devil's Double$5,076-7%49-29$104$1,294,9106Lionsgate
7Circumstance$4,78823%114$435$123,0622Roadside Attractions
8The Hangover Part II$3,590-13%90-38$40$254,424,15215Warner Bros.
9Detective Dee and the Mystery of the Phantom Flame$3,514-11%3--$1,171$75,0511Indomina Media
10The Future$3,4808%17-4$205$454,4816Roadside Attractions
11Glee: The 3D Concert Movie$2,371-35%64-159$37$11,836,3104Fox
12Project Nim$1,34387%15-1$90$366,5809Roadside Attractions
13In/Sight$1,2163%23--$53$15,2761Check Entertainment
14Monte Carlo$1,060-20%41-50$26$22,946,69810Fox
15Snow Flower and the Secret Fan$92219%12-3$77$1,333,9268Fox Searchlight
165 Days of War$41643%32$139$16,5993Anchor Bay Films
17Rio (2011)$380-37%25-14$15$143,619,36821Fox
18Redemption Road$313-8%10-16$31$29,1302Freestyle Releasing
19Insidious$198115%4-3$50$54,009,08123FilmDistrict
20Queen of the Sun: What are the Bees Telling Us?$193-2%2--$97$244,05051Collective Eye
21The Music Never Stopped$110--1--$110$257,86925Roadside Attractions
22Everything Must Go$10658%41$27$2,710,51817Roadside Attractions