Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Thu, Sep. 8 2011

Wide (1000+)

#TitleThu, Sep. 8 2011LocationsAvg.TotalWks.Dist.
1The Help$1,304,080-3%2,84365$459$128,401,6584Disney / DreamWorks
2The Debt$656,670-12%1,82640$360$17,096,9561Focus
3Colombiana$453,106-12%2,6140$173$25,778,7062Sony / TriStar
4Rise of the Planet of the Apes$390,149-12%3,193-153$122$163,960,8315Fox
5Our Idiot Brother$372,832-17%2,5550$146$18,659,0092Weinstein Company
6Apollo 18$348,017-19%3,328--$105$12,087,9541Weinstein Company
7Don't Be Afraid of the Dark (2011)$289,515-7%2,78020$104$18,833,7582FilmDistrict
8Shark Night 3D$277,075-18%2,806--$99$11,264,1791Relativity Media
9Crazy, Stupid, Love$241,122-4%1,450-127$166$76,249,0616Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$168,234-6%1,092-236$154$376,103,1018Warner Bros.
11The Smurfs$134,619-12%2,706-155$50$134,208,8456Sony / Columbia
1230 Minutes or Less$125,667-10%1,355-716$93$35,938,8984Sony / Columbia
13Conan the Barbarian (2011)$115,281-6%1,722-1293$67$20,617,0163Lionsgate
14One Day$110,358-2%1,187-538$93$13,052,2223Focus
15Spy Kids: All The Time in the World$105,456-26%3,007-298$35$31,721,5863Weinstein Company
16Captain America: The First Avenger$104,019-4%1,050-374$99$172,614,0107Paramount
17Cowboys & Aliens$101,101-5%1,185-374$85$97,213,8666Universal
18Final Destination 5$92,198-7%1,226-859$75$41,201,1704Warner Bros. / New Line
19Fright Night (2011)$87,105-8%1,468-1646$59$17,634,4553Disney / DreamWorks
20Cars 2$50,251-13%2,043--$25$189,449,20811Disney

Limited (100 — 999)

#TitleThu, Sep. 8 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$96,1073%561--$171$2,100,3441Visio Entertainment
2Sarah's Key$64,791-6%31947$203$5,463,3377Weinstein Company
3Horrible Bosses$51,524-12%422-43$122$115,209,9559Warner Bros. / New Line
4The Change-Up$51,305-10%539-365$95$36,163,6855Universal
5Transformers: Dark of the Moon$38,971-6%424-94$92$350,625,13910Paramount / DreamWorks
6Bad Teacher$37,883-2%986911$38$98,980,04911Sony / Columbia
7Saving Private Perez$27,065-18%161--$168$927,2671Lionsgate / Pantelion
8Bridesmaids$24,2050%220-2$110$168,590,00017Universal
9Super 8$17,309-13%240-2$72$126,587,02413Paramount
10Kung Fu Panda 2$13,538-16%305111$44$164,878,75215Paramount / DreamWorks
11Green Lantern$11,210-1%185-37$61$116,349,02412Warner Bros.
12Mr. Popper's Penguins$8,890-12%25213$35$67,538,96512Fox
13X-Men: First Class$5,8380%101-9$58$146,317,92014Fox

Platform (1 — 99)

#TitleThu, Sep. 8 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$13,203-8%49--$269$12,590,80922Warner Bros. / IMAX
2The Tree of Life$10,024-4%86-11$117$13,043,41215Fox Searchlight
3Attack the Block$9,721-17%6636$147$897,2836Sony / Screen Gems
4Another Earth$6,68720%71-23$94$1,251,7847Fox Searchlight
5The Devil's Double$4,283-16%49-29$87$1,299,1936Lionsgate
6Beginners$4,234-20%34-16$125$5,790,89414Focus
7Circumstance$3,516-27%114$320$126,5782Roadside Attractions
8The Hangover Part II$3,454-4%90-38$38$254,427,60615Warner Bros.
9Detective Dee and the Mystery of the Phantom Flame$3,423-3%3--$1,141$78,4741Indomina Media
10The Future$3,240-7%17-4$191$457,7216Roadside Attractions
11Glee: The 3D Concert Movie$2,92623%64-159$46$11,839,2364Fox
12In/Sight$1,47421%23--$64$16,7501Check Entertainment
13Project Nim$1,4558%15-1$97$368,0359Roadside Attractions
14Snow Flower and the Secret Fan$1,08117%12-3$90$1,335,0078Fox Searchlight
15Monte Carlo$967-9%41-50$24$22,947,66510Fox
16Rio (2011)$44116%25-14$18$143,619,80921Fox
175 Days of War$339-19%32$113$16,9383Anchor Bay Films
18Redemption Road$254-19%10-16$25$29,3842Freestyle Releasing
19Everything Must Go$11912%41$30$2,710,63717Roadside Attractions
20Queen of the Sun: What are the Bees Telling Us?$110-43%2--$55$244,16051Collective Eye
21Insidious$69-65%4-3$17$54,009,15023FilmDistrict