Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Sep. 9 2011

Wide (1000+)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Contagion$7,984,564--3,222--$2,478$7,984,5641Warner Bros.
2The Help$2,675,273105%2,93592$912$131,076,9315Disney / DreamWorks
3Warrior (2011)$1,770,745--1,869--$947$1,770,7451Lionsgate
4The Debt$1,433,487118%1,87650$764$18,530,4432Focus
5Colombiana$1,157,591155%2,354-260$492$26,936,2973Sony / TriStar
6Rise of the Planet of the Apes$1,093,995180%2,887-306$379$165,054,8266Fox
7Shark Night 3D$1,001,904262%2,84842$352$12,266,0832Relativity Media
8Apollo 18$871,680150%3,3302$262$12,959,6342Weinstein Company
9Our Idiot Brother$835,074124%2,396-159$349$19,494,0833Weinstein Company
10Crazy, Stupid, Love$689,203186%1,310-140$526$76,938,2647Warner Bros.
11Don't Be Afraid of the Dark (2011)$674,589133%2,251-529$300$19,508,3473FilmDistrict
12Bucky Larson: Born to Be a Star$538,188--1,500--$359$538,1881Sony / Columbia
13Spy Kids: All The Time in the World$468,471344%2,544-463$184$32,190,0574Weinstein Company
14The Smurfs$351,256161%1,977-729$178$134,560,1017Sony / Columbia

Limited (100 — 999)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$264,29257%810-282$326$376,367,3939Warner Bros.
2Captain America: The First Avenger$244,177135%804-246$304$172,858,1878Paramount
3Cowboys & Aliens$234,555132%920-265$255$97,448,4217Universal
4Seven Days in Utopia$214,106123%555-6$386$2,314,4502Visio Entertainment
5Horrible Bosses$183,507256%50381$365$115,393,46210Warner Bros. / New Line
630 Minutes or Less$174,36139%646-709$270$36,113,2595Sony / Columbia
7Final Destination 5$167,92482%655-571$256$41,369,0945Warner Bros. / New Line
8One Day$127,14615%492-695$258$13,179,3684Focus
9Zookeeper$111,714--343-58$326$78,442,50010Sony / Columbia
10Sarah's Key$107,06265%306-13$350$5,570,3998Weinstein Company
11The Change-Up$100,98097%374-165$270$36,264,6656Universal
12Conan the Barbarian (2011)$87,412-24%551-1171$159$20,704,4284Lionsgate
13Saving Private Perez$61,731128%1654$374$988,9982Lionsgate / Pantelion
14Bridesmaids$52,205116%197-23$265$168,642,20518Universal
15Transformers: Dark of the Moon$46,97821%177-247$265$350,672,11711Paramount / DreamWorks
16Super 8$40,260133%203-37$198$126,627,28414Paramount
17Mr. Popper's Penguins$38,996339%2520$155$67,577,96113Fox
18Green Lantern$29,208161%155-30$188$116,378,23213Warner Bros.
19Friends With Benefits$27,090--114-47$238$55,653,6458Sony / Screen Gems
20Kung Fu Panda 2$26,93899%164-141$164$164,905,69016Paramount / DreamWorks

Platform (1 — 99)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$758,461--98--$7,739$758,4611CodeBlack Entertainment
2Monte Carlo$25,0632492%6928$363$22,972,72811Fox
3Bad Teacher$19,473-49%96-890$203$98,999,52212Sony / Columbia
4Attack the Block$17,21677%51-15$338$914,4997Sony / Screen Gems
5Circumstance$17,124387%2312$745$143,7023Roadside Attractions
6Born to Be Wild 3D$16,89028%490$345$12,607,69923Warner Bros. / IMAX
7The Tree of Life$12,83828%62-24$207$13,056,25016Fox Searchlight
8X-Men: First Class$12,019106%67-34$179$146,329,93915Fox
9The Hangover Part II$9,211167%60-30$154$254,436,00716Warner Bros.
10Detective Dee and the Mystery of the Phantom Flame$7,534120%30$2,511$86,0082Indomina Media
11The Devil's Double$6,41750%33-16$194$1,305,6107Lionsgate
12Another Earth$5,857-12%41-30$143$1,257,6418Fox Searchlight
13The Future$5,33965%269$205$463,0607Roadside Attractions
14Project Nim$1,90131%11-4$173$369,93610Roadside Attractions
15Tanner Hall$1,074--5--$215$1,0741Anchor Bay Films
16Snow Flower and the Secret Fan$830-23%8-4$104$1,335,8379Fox Searchlight
17Everything Must Go$17950%40$45$2,710,81618Roadside Attractions
185 Days of War$102-70%1-2$102$17,0404Anchor Bay Films
19In/Sight$82-94%3-20$27$16,8322Check Entertainment
20The Music Never Stopped$40--10$40$257,90926Roadside Attractions
21The Conspirator$16--1--$16$11,538,18822Roadside Attractions