Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Sep. 19 2011

Wide (1000+)

#TitleMon, Sep. 19 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,314,324-75%2,330--$993$32,465,9381Disney
2Drive (2011)$1,043,621-64%2,886--$362$12,384,0821FilmDistrict
3Contagion$1,019,193-71%3,2220$316$45,279,7172Warner Bros.
4The Help$560,796-68%3,01479$186$148,000,5896Disney / DreamWorks
5Straw Dogs (2011)$428,770-65%2,408--$178$5,552,5301Sony / Screen Gems
6I Don't Know How She Does It$321,759-68%2,476--$130$4,723,9601Weinstein Company
7Warrior (2011)$258,322-68%1,88314$137$10,260,9472Lionsgate
8The Debt$243,096-65%1,831-45$133$26,807,5273Focus
9Colombiana$197,222-68%1,933-421$102$33,574,7454Sony / TriStar
10Rise of the Planet of the Apes$186,742-73%2,340-547$80$171,838,2797Fox
11Crazy, Stupid, Love$122,288-65%1,145-165$107$80,858,5618Warner Bros.
12Our Idiot Brother$121,144-61%1,747-649$69$23,793,3544Weinstein Company
13Shark Night 3D$105,054-75%2,082-766$50$17,415,4563Relativity Media
14Don't Be Afraid of the Dark (2011)$80,143-70%1,334-917$60$22,863,6454FilmDistrict
15Apollo 18$77,761-70%1,795-1535$43$16,963,6033Weinstein Company
16The Smurfs$49,806-87%1,419-558$35$137,643,6878Sony / Columbia
17Bucky Larson: Born to Be a Star$48,778-55%1,5000$33$2,380,0962Sony / Columbia
18Spy Kids: All The Time in the World$46,310-91%1,650-894$28$36,154,0445Weinstein Company

Limited (100 — 999)

#TitleMon, Sep. 19 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$115,376-61%230132$502$3,713,6472CodeBlack Entertainment
2Harry Potter and the Deathly Hallows: Part 2$59,705-71%601-209$99$378,240,32610Warner Bros.
3Seven Days in Utopia$45,338-68%437-118$104$3,635,2203Visio Entertainment
4Captain America: The First Avenger$43,210-71%540-264$80$174,344,7309Paramount
5Transformers: Dark of the Moon$40,503-72%306129$132$351,372,49012Paramount / DreamWorks
6Cowboys & Aliens$40,125-72%614-306$65$98,870,4918Universal
7Horrible Bosses$38,967-63%444-59$88$116,543,45411Warner Bros. / New Line
8Sarah's Key$26,985-64%266-40$101$6,343,7859Weinstein Company
9The Change-Up$18,565-65%307-67$60$36,859,8107Universal
10Final Destination 5$16,754-69%302-353$55$42,155,9626Warner Bros. / New Line
11One Day$15,631-60%254-238$62$13,781,6455Focus
12Bridesmaids$11,815-91%170-27$70$168,955,91519Universal
13Conan the Barbarian (2011)$8,470-65%154-397$55$21,158,7145Lionsgate
14Saving Private Perez$8,253-77%116-49$71$1,338,1033Lionsgate / Pantelion
15Mr. Popper's Penguins$8,190-83%213-39$38$67,902,05514Fox
16Super 8$7,352-71%159-44$46$126,877,18515Paramount
17Kung Fu Panda 2$6,370-81%142-22$45$165,134,55217Paramount / DreamWorks
18Green Lantern$3,810-73%103-52$37$116,554,93214Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 19 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$9,745-73%490$199$12,849,68824Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$4,961-67%1916$261$168,4163Indomina Media
3Circumstance$4,648-66%318$150$259,1144Roadside Attractions
4The Tree of Life$4,573-58%41-21$112$13,155,30617Fox Searchlight
5Monte Carlo$3,208-79%46-23$70$23,134,54212Fox
6Attack the Block$2,835-59%35-16$81$1,006,2978Sony / Screen Gems
7The Future$2,360-51%29--$81$504,2188Roadside Attractions
8The Devil's Double$2,015-39%25-8$81$1,344,0148Lionsgate
9Another Earth$1,160-49%17-24$68$1,294,1129Fox Searchlight
10Project Nim$1,147-36%176$67$384,52011Roadside Attractions
11Everything Must Go$488--1-3$488$2,712,13119Roadside Attractions
12Snow Flower and the Secret Fan$196-60%5-3$39$1,341,96310Fox Searchlight
13Tanner Hall$45-49%1-4$45$5,0502Anchor Bay Films