Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, Sep. 20 2011

Wide (1000+)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,616,40413%2,330--$1,123$35,082,3421Disney
2Drive (2011)$1,316,89926%2,886--$456$13,700,9811FilmDistrict
3Contagion$1,296,39227%3,2220$402$46,576,1092Warner Bros.
4The Help$742,01732%3,01479$246$148,742,6066Disney / DreamWorks
5Straw Dogs (2011)$513,86920%2,408--$213$6,066,3991Sony / Screen Gems
6I Don't Know How She Does It$501,47056%2,476--$203$5,225,4301Weinstein Company
7The Debt$351,49245%1,831-45$192$27,159,0193Focus
8Warrior (2011)$323,59125%1,88314$172$10,584,5382Lionsgate
9Colombiana$233,16218%1,933-421$121$33,807,9074Sony / TriStar
10Rise of the Planet of the Apes$219,35617%2,340-547$94$172,057,6357Fox
11Crazy, Stupid, Love$157,25829%1,145-165$137$81,015,8198Warner Bros.
12Our Idiot Brother$142,92518%1,747-649$82$23,936,2794Weinstein Company
13Shark Night 3D$131,86326%2,082-766$63$17,547,3193Relativity Media
14Don't Be Afraid of the Dark (2011)$91,03514%1,334-917$68$22,954,6804FilmDistrict
15Apollo 18$79,1582%1,795-1535$44$17,042,7613Weinstein Company
16The Smurfs$63,64928%1,419-558$45$137,707,3368Sony / Columbia
17Spy Kids: All The Time in the World$55,83921%1,650-894$34$36,209,8835Weinstein Company
18Bucky Larson: Born to Be a Star$54,07511%1,5000$36$2,434,1712Sony / Columbia

Limited (100 — 999)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$115,1730%230132$501$3,828,8202CodeBlack Entertainment
2Harry Potter and the Deathly Hallows: Part 2$64,6818%601-209$108$378,305,00710Warner Bros.
3Seven Days in Utopia$52,18415%437-118$119$3,687,4043Visio Entertainment
4Captain America: The First Avenger$48,63913%540-264$90$174,393,3699Paramount
5Transformers: Dark of the Moon$46,45615%306129$152$351,418,94612Paramount / DreamWorks
6Horrible Bosses$46,37019%444-59$104$116,589,82411Warner Bros. / New Line
7Cowboys & Aliens$45,74514%614-306$75$98,916,2368Universal
8Sarah's Key$42,62358%266-40$160$6,386,4089Weinstein Company
9The Change-Up$27,48048%307-67$90$36,887,2907Universal
10One Day$25,88066%254-238$102$13,807,5255Focus
11Final Destination 5$20,43922%302-353$68$42,176,4016Warner Bros. / New Line
12Bridesmaids$15,21529%170-27$90$168,971,13019Universal
13Conan the Barbarian (2011)$11,83840%154-397$77$21,170,5525Lionsgate
14Mr. Popper's Penguins$9,25313%213-39$43$67,911,30814Fox
15Super 8$8,45915%159-44$53$126,885,64415Paramount
16Saving Private Perez$8,185-1%116-49$71$1,346,2883Lionsgate / Pantelion
17Kung Fu Panda 2$6,010-6%142-22$42$165,140,56217Paramount / DreamWorks
18Green Lantern$4,64322%103-52$45$116,559,57514Warner Bros.

Platform (1 — 99)

#TitleTue, Sep. 20 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,84332%490$262$12,862,53124Warner Bros. / IMAX
2Circumstance$6,03530%318$195$265,1494Roadside Attractions
3Detective Dee and the Mystery of the Phantom Flame$5,49811%1916$289$173,9143Indomina Media
4The Tree of Life$3,854-16%41-21$94$13,159,16017Fox Searchlight
5Attack the Block$3,10510%35-16$89$1,009,4028Sony / Screen Gems
6Monte Carlo$2,928-9%46-23$64$23,137,47012Fox
7The Devil's Double$2,50224%25-8$100$1,346,5168Lionsgate
8The Future$2,015-15%29--$69$506,2338Roadside Attractions
9Another Earth$1,42123%17-24$84$1,295,5339Fox Searchlight
10Project Nim$1,093-5%176$64$385,61311Roadside Attractions
11Snow Flower and the Secret Fan$539175%5-3$108$1,342,50210Fox Searchlight
12Tanner Hall$18-60%1-4$18$5,0682Anchor Bay Films