'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Sep. 21 2011

Wide (1000+)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,214,226-15%2,330--$950$37,296,5681Disney
2Drive (2011)$987,642-25%2,886--$342$14,688,6231FilmDistrict
3Contagion$977,483-25%3,2220$303$47,553,5922Warner Bros.
4The Help$631,158-15%3,01479$209$149,373,7646Disney / DreamWorks
5I Don't Know How She Does It$374,857-25%2,476--$151$5,600,2871Weinstein Company
6Straw Dogs (2011)$367,278-29%2,408--$153$6,433,6771Sony / Screen Gems
7The Debt$269,163-23%1,831-45$147$27,428,1823Focus
8Warrior (2011)$251,736-22%1,88314$134$10,836,2742Lionsgate
9Rise of the Planet of the Apes$187,953-14%2,340-547$80$172,245,5887Fox
10Colombiana$186,479-20%1,933-421$96$33,994,3864Sony / TriStar
11Crazy, Stupid, Love$128,239-18%1,145-165$112$81,144,0588Warner Bros.
12Our Idiot Brother$121,726-15%1,747-649$70$24,058,0054Weinstein Company
13Shark Night 3D$105,612-20%2,082-766$51$17,652,9313Relativity Media
14Don't Be Afraid of the Dark (2011)$80,044-12%1,334-917$60$23,034,7244FilmDistrict
15Apollo 18$76,783-3%1,795-1535$43$17,119,5443Weinstein Company
16The Smurfs$51,764-19%1,419-558$36$137,759,1008Sony / Columbia
17Spy Kids: All The Time in the World$48,099-14%1,650-894$29$36,257,9825Weinstein Company
18Bucky Larson: Born to Be a Star$47,086-13%1,5000$31$2,481,2572Sony / Columbia

Limited (100 — 999)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$99,012-14%230132$430$3,927,8322CodeBlack Entertainment
2Harry Potter and the Deathly Hallows: Part 2$61,047-6%601-209$102$378,366,05410Warner Bros.
3Captain America: The First Avenger$45,188-7%540-264$84$174,438,5579Paramount
4Seven Days in Utopia$44,604-15%437-118$102$3,732,0083Visio Entertainment
5Horrible Bosses$43,988-5%444-59$99$116,633,81211Warner Bros. / New Line
6Cowboys & Aliens$39,605-13%614-306$65$98,955,8418Universal
7Transformers: Dark of the Moon$39,220-16%306129$128$351,458,16612Paramount / DreamWorks
8Sarah's Key$36,204-15%266-40$136$6,422,6129Weinstein Company
9The Change-Up$21,340-22%307-67$70$36,908,6307Universal
10Final Destination 5$17,169-16%302-353$57$42,193,5706Warner Bros. / New Line
11One Day$16,757-35%254-238$66$13,824,2825Focus
13Conan the Barbarian (2011)$9,689-18%154-397$63$21,180,2415Lionsgate
14Mr. Popper's Penguins$8,520-8%213-39$40$67,919,82814Fox
15Super 8$7,494-11%159-44$47$126,893,13815Paramount
16Saving Private Perez$6,945-15%116-49$60$1,353,2333Lionsgate / Pantelion
17Kung Fu Panda 2$5,441-9%142-22$38$165,146,00317Paramount / DreamWorks
18Green Lantern$4,133-11%103-52$40$116,563,70814Warner Bros.

Platform (1 — 99)

#TitleWed, Sep. 21 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,225-5%490$249$12,874,75624Warner Bros. / IMAX
2The Tree of Life$8,159112%41-21$199$13,167,31917Fox Searchlight
3Circumstance$6,3716%318$206$271,5204Roadside Attractions
4Detective Dee and the Mystery of the Phantom Flame$5,266-4%1916$277$179,1803Indomina Media
5Monte Carlo$4,00537%46-23$87$23,141,47512Fox
6Attack the Block$2,821-9%35-16$81$1,012,2238Sony / Screen Gems
7The Future$2,68033%29--$92$508,9138Roadside Attractions
8The Devil's Double$1,500-40%25-8$60$1,348,0168Lionsgate
9Another Earth$821-42%17-24$48$1,296,3549Fox Searchlight
10Project Nim$701-36%176$41$386,31411Roadside Attractions
11Snow Flower and the Secret Fan$406-25%5-3$81$1,342,90810Fox Searchlight
12Tanner Hall$5-72%1-4$5$5,0732Anchor Bay Films