Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, Sep. 27 2011

Wide (1000+)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Moneyball$1,813,90125%2,993--$606$22,761,0921Sony / Columbia
2The Lion King 3D$1,743,36118%2,3300$748$64,697,4022Disney
3Killer Elite$979,66426%2,986--$328$11,106,6721Open Road
4Dolphin Tale$879,06318%3,507--$251$20,775,7951Warner Bros.
5Abduction$732,21730%3,118--$235$12,222,0121Lionsgate
6Contagion$721,04824%3,136-86$230$58,312,0503Warner Bros.
7Drive (2011)$668,94834%2,90418$230$22,585,3032FilmDistrict
8The Help$510,26024%2,695-319$189$155,336,6217Disney / DreamWorks
9I Don't Know How She Does It$247,98552%2,49014$100$8,379,9242Weinstein Company
10Straw Dogs (2011)$234,82530%2,4080$98$9,251,0812Sony / Screen Gems
11The Debt$130,12826%1,067-764$122$29,200,8594Focus
12Warrior (2011)$104,1408%1,411-472$74$12,410,9163Lionsgate
13Rise of the Planet of the Apes$86,38310%1,178-1162$73$173,765,4858Fox
14Spy Kids: All The Time in the World$23,9081%1,207-443$20$37,074,3606Weinstein Company

Limited (100 — 999)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$90,0206%28757$314$5,340,7453CodeBlack Entertainment
2Colombiana$83,93923%847-1086$99$35,272,5285Sony / TriStar
3Crazy, Stupid, Love$79,88633%675-470$118$82,208,9529Warner Bros.
4Harry Potter and the Deathly Hallows: Part 2$36,0114%320-281$113$378,894,90911Warner Bros.
5Shark Night 3D$33,08520%637-1445$52$18,283,9684Relativity Media
6Transformers: Dark of the Moon$31,1628%251-55$124$351,962,68113Paramount / DreamWorks
7Horrible Bosses$28,86918%313-131$92$116,997,08212Warner Bros. / New Line
8Our Idiot Brother$28,80230%411-1336$70$24,489,4185Weinstein Company
9The Smurfs$27,99011%669-750$42$138,407,0749Sony / Columbia
10Captain America: The First Avenger$27,10816%334-206$81$174,843,53610Paramount
11Don't Be Afraid of the Dark (2011)$25,2625%424-910$60$23,526,6965FilmDistrict
12Cowboys & Aliens$24,07516%345-269$70$99,321,0419Universal
13Final Destination 5$18,56815%254-48$73$42,415,3057Warner Bros. / New Line
14Sarah's Key$16,2359%151-115$108$6,623,83110Weinstein Company
15The Change-Up$13,52045%169-138$80$37,058,6608Universal
16Apollo 18$12,143-1%339-1456$36$17,409,3124Weinstein Company
17Bridesmaids$8,88045%111-59$80$169,091,73020Universal
18Super 8$7,18213%117-42$61$126,988,68216Paramount
19Mr. Popper's Penguins$5,437-9%153-60$36$68,049,96615Fox
20Kung Fu Panda 2$4,308-14%113-29$38$165,239,57218Paramount / DreamWorks

Platform (1 — 99)

#TitleTue, Sep. 27 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,7020%490$259$13,031,47125Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$8,9858%4829$187$284,0384Indomina Media
3The Tree of Life$6,84234%39-2$175$13,217,26318Fox Searchlight
4Thunder Soul$3,2850%35--$94$57,8161Roadside Attractions
5Machine Gun Preacher$3,2106%4--$803$51,3701Relativity Media
6Circumstance$3,1402%29-2$108$316,4625Roadside Attractions
7Conan the Barbarian (2011)$2,80751%56-98$50$21,215,6826Lionsgate
8Green Lantern$2,14711%49-54$44$116,597,27315Warner Bros.
9Saving Private Perez$2,086-7%44-72$47$1,396,0904Lionsgate / Pantelion
10The Future$1,80117%27-2$67$524,4309Roadside Attractions
11Monte Carlo$1,783-5%34-12$52$23,182,96113Fox
12The Devil's Double$1,42845%4823$30$1,359,4549Lionsgate
13Project Nim$994102%181$55$393,04112Roadside Attractions