Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Sep. 28 2011

Wide (1000+)

#TitleWed, Sep. 28 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$1,688,400-3%2,3300$725$66,385,8022Disney
2Moneyball$1,473,481-19%2,993--$492$24,234,5731Sony / Columbia
3Dolphin Tale$833,197-5%3,507--$238$21,608,9921Warner Bros.
4Killer Elite$725,505-26%2,986--$243$11,832,1771Open Road
5Contagion$627,319-13%3,136-86$200$58,939,3693Warner Bros.
6Abduction$584,781-20%3,118--$188$12,806,8831Lionsgate
7Drive (2011)$539,158-19%2,90418$186$23,124,4612FilmDistrict
8The Help$471,593-8%1,964-1050$240$155,808,2147Disney / DreamWorks
9I Don't Know How She Does It$209,592-15%2,49014$84$8,688,6182Weinstein Company
10Straw Dogs (2011)$188,571-20%2,4080$78$9,439,6522Sony / Screen Gems
11The Debt$111,354-14%1,067-764$104$29,312,2134Focus
12Warrior (2011)$98,961-5%1,411-472$70$12,509,8773Lionsgate
13Rise of the Planet of the Apes$80,058-7%1,178-1162$68$173,767,2528Fox
14Spy Kids: All The Time in the World$23,9950%1,207-443$20$37,088,3666Weinstein Company

Limited (100 — 999)

#TitleWed, Sep. 28 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$81,838-9%28757$285$5,422,5833CodeBlack Entertainment
2Colombiana$73,829-12%847-1086$87$35,346,3575Sony / TriStar
3Crazy, Stupid, Love$72,218-10%675-470$107$82,281,1709Warner Bros.
4Harry Potter and the Deathly Hallows: Part 2$35,8510%320-281$112$378,930,76011Warner Bros.
5Shark Night 3D$30,432-8%637-1445$48$18,314,4004Relativity Media
6Captain America: The First Avenger$28,8737%334-206$86$174,867,40910Paramount
7Transformers: Dark of the Moon$28,551-8%251-55$114$351,991,23213Paramount / DreamWorks
8Horrible Bosses$26,494-8%313-131$85$117,023,57612Warner Bros. / New Line
9Don't Be Afraid of the Dark (2011)$26,1023%424-910$62$23,552,7985FilmDistrict
10The Smurfs$25,737-8%669-750$38$138,432,8119Sony / Columbia
11Our Idiot Brother$23,538-18%411-1336$57$24,612,8685Weinstein Company
12Cowboys & Aliens$22,325-7%345-269$65$99,343,3669Universal
13Sarah's Key$16,4021%151-115$109$6,640,23310Weinstein Company
14Final Destination 5$14,798-20%254-48$58$42,430,1037Warner Bros. / New Line
15Apollo 18$11,951-2%339-1456$35$17,421,2834Weinstein Company
16The Change-Up$10,985-19%169-138$65$37,069,6458Universal
17Bridesmaids$7,215-19%111-59$65$169,098,94520Universal
18Super 8$6,888-4%117-42$59$126,995,57016Paramount
19Mr. Popper's Penguins$5,184-5%153-60$34$68,049,16115Fox
20Kung Fu Panda 2$4,3190%113-29$38$165,243,89118Paramount / DreamWorks

Platform (1 — 99)

#TitleWed, Sep. 28 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$13,2755%490$271$13,044,74625Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$8,794-2%4829$183$292,8324Indomina Media
3The Tree of Life$4,748-31%39-2$122$13,216,89618Fox Searchlight
4Circumstance$3,98227%29-2$137$320,4445Roadside Attractions
5Machine Gun Preacher$3,4287%4--$857$54,6181Relativity Media
6Thunder Soul$2,901-12%35--$83$60,7171Roadside Attractions
7Saving Private Perez$2,63526%44-72$60$1,398,7254Lionsgate / Pantelion
8Conan the Barbarian (2011)$2,291-18%56-98$41$21,217,9736Lionsgate
9Green Lantern$1,980-8%49-54$40$116,599,25315Warner Bros.
10Monte Carlo$1,96910%34-12$58$23,183,05513Fox
11The Future$1,568-13%27-2$58$525,9989Roadside Attractions
12Project Nim$1,48149%181$82$394,52212Roadside Attractions
13The Devil's Double$1,082-24%4823$23$1,360,5369Lionsgate