Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Sep. 29 2011

Wide (1000+)

#TitleThu, Sep. 29 2011LocationsAvg.TotalWks.Dist.
1The Lion King 3D$2,208,34731%2,3300$948$68,594,1492Disney
2Moneyball$1,733,96518%2,993--$579$25,968,5381Sony / Columbia
3Dolphin Tale$1,662,385100%3,507--$474$23,271,3771Warner Bros.
4Killer Elite$752,2704%2,986--$252$12,584,4471Open Road
5Contagion$723,09615%3,136-86$231$59,662,4653Warner Bros.
6Abduction$682,30517%3,118--$219$13,489,1881Lionsgate
7Drive (2011)$588,8549%2,90418$203$23,713,3152FilmDistrict
8The Help$548,81416%1,964-1050$279$156,357,0287Disney / DreamWorks
9I Don't Know How She Does It$230,92210%2,49014$93$8,820,4382Weinstein Company
10Straw Dogs (2011)$201,5707%2,4080$84$9,641,2222Sony / Screen Gems
11The Debt$132,65419%1,067-764$124$29,444,8674Focus
12Warrior (2011)$112,52714%1,411-472$80$12,622,4043Lionsgate
13Rise of the Planet of the Apes$96,01120%1,178-1162$82$173,941,5548Fox
14Spy Kids: All The Time in the World$86,440260%1,207-443$72$37,184,7956Weinstein Company

Limited (100 — 999)

#TitleThu, Sep. 29 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$92,90514%28757$324$5,515,4883CodeBlack Entertainment
2Colombiana$91,71024%847-1086$108$35,438,0675Sony / TriStar
3Crazy, Stupid, Love$84,28717%675-470$125$82,365,4579Warner Bros.
4Harry Potter and the Deathly Hallows: Part 2$41,58716%320-281$130$378,972,34711Warner Bros.
5The Smurfs$40,18556%669-750$60$138,472,9969Sony / Columbia
6Shark Night 3D$36,01718%637-1445$57$18,350,4174Relativity Media
7Transformers: Dark of the Moon$30,1466%251-55$120$352,021,37813Paramount / DreamWorks
8Horrible Bosses$28,6138%313-131$91$117,052,18912Warner Bros. / New Line
9Captain America: The First Avenger$26,802-7%334-206$80$174,894,21110Paramount
10Don't Be Afraid of the Dark (2011)$26,5702%424-910$63$23,579,3685FilmDistrict
11Our Idiot Brother$26,01611%411-1336$63$24,538,9725Weinstein Company
12Cowboys & Aliens$22,4501%345-269$65$99,365,8169Universal
13Sarah's Key$20,04622%151-115$133$6,660,27910Weinstein Company
14Final Destination 5$15,2413%254-48$60$42,445,3447Warner Bros. / New Line
15Apollo 18$12,5575%339-1456$37$17,433,8204Weinstein Company
16The Change-Up$11,8308%169-138$70$37,081,4758Universal
17Super 8$8,60925%117-42$74$127,004,17916Paramount
18Bridesmaids$7,7808%111-59$70$169,106,72520Universal
19Mr. Popper's Penguins$6,51226%153-60$43$68,061,66215Fox
20Kung Fu Panda 2$5,17220%113-29$46$165,249,06318Paramount / DreamWorks

Platform (1 — 99)

#TitleThu, Sep. 29 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$24,92788%490$509$13,069,67325Warner Bros. / IMAX
2Detective Dee and the Mystery of the Phantom Flame$9,0703%4829$189$301,9024Indomina Media
3The Tree of Life$6,31833%39-2$162$13,228,32918Fox Searchlight
4Circumstance$4,89223%29-2$169$325,3365Roadside Attractions
5Thunder Soul$4,13543%35--$118$64,8521Roadside Attractions
6Machine Gun Preacher$3,5814%4--$895$58,1991Relativity Media
7Conan the Barbarian (2011)$2,4266%56-98$43$21,220,3996Lionsgate
8Saving Private Perez$2,001-24%44-72$45$1,400,7264Lionsgate / Pantelion
9Green Lantern$1,919-3%49-54$39$116,601,17215Warner Bros.
10Monte Carlo$1,839-7%34-12$54$23,186,76913Fox
11Project Nim$1,412-5%181$78$395,93412Roadside Attractions
12The Future$1,305-17%27-2$48$527,3039Roadside Attractions
13The Devil's Double$976-10%4823$20$1,361,5129Lionsgate