Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Sep. 30 2011

Wide (1000+)

#TitleFri, Sep. 30 2011LocationsAvg.TotalWks.Dist.
1Moneyball$3,829,418121%2,9930$1,279$29,797,9562Sony / Columbia
2Dolphin Tale$3,486,960110%3,5158$992$26,758,3372Warner Bros.
3The Lion King 3D$3,297,33749%2,34010$1,409$71,891,4863Disney
4Courageous$3,127,940--1,161--$2,694$3,127,9401Sony / TriStar
550/50$2,887,377--2,458--$1,175$2,887,3771Summit
6Dream House$2,887,185--2,661--$1,085$2,887,1851Universal
7What's Your Number?$2,030,403--3,002--$676$2,030,4031Fox
8Abduction$1,705,932150%3,1180$547$15,195,1202Lionsgate
9Killer Elite$1,513,828101%2,9860$507$14,098,2752Open Road
10Contagion$1,481,750105%2,744-392$540$61,144,2154Warner Bros.
11Drive (2011)$1,008,63871%1,974-930$511$24,721,9523FilmDistrict
12The Help$891,94363%2,505-190$356$157,248,9718Disney / DreamWorks

Limited (100 — 999)

#TitleFri, Sep. 30 2011LocationsAvg.TotalWks.Dist.
1Bad Teacher$261,151--354122$738$100,013,34915Sony / Columbia
2Laugh at My Pain$230,757148%278-9$830$5,746,2454CodeBlack Entertainment
3The Debt$171,22529%603-464$284$29,616,0925Focus
4Rise of the Planet of the Apes$146,86053%591-587$248$174,088,4149Fox
5Warrior (2011)$137,77522%707-704$195$12,760,1794Lionsgate
6Straw Dogs (2011)$134,037-34%874-1534$153$9,775,2593Sony / Screen Gems
7I Don't Know How She Does It$127,843-45%745-1745$172$8,948,2813Weinstein Company
8Crazy, Stupid, Love$126,00249%405-270$311$82,491,45910Warner Bros.
9Captain America: The First Avenger$121,298353%35016$347$175,015,50911Paramount
10Colombiana$112,91023%412-435$274$35,550,9776Sony / TriStar
11The Smurfs$74,29485%411-258$181$138,547,29010Sony / Columbia
12Harry Potter and the Deathly Hallows: Part 2$69,43267%252-68$276$379,041,77912Warner Bros.
13Spy Kids: All The Time in the World$63,943-26%710-497$90$37,248,7387Weinstein Company
14Horrible Bosses$55,07392%222-91$248$117,107,26213Warner Bros. / New Line
15Cowboys & Aliens$54,225142%241-104$225$99,420,04110Universal
16Transformers: Dark of the Moon$52,52574%208-43$253$352,073,90314Paramount / DreamWorks
17Zookeeper$51,720--253-41$204$79,752,59313Sony / Columbia
18Don't Be Afraid of the Dark (2011)$37,89743%216-208$175$23,617,2656FilmDistrict
19Shark Night 3D$36,3741%292-345$125$18,386,7915Relativity Media
20Sarah's Key$29,42847%139-12$212$6,689,70711Weinstein Company
21Seven Days in Utopia$28,708--135-137$213$4,048,5275Visio Entertainment
22Final Destination 5$20,52935%144-110$143$42,465,8738Warner Bros. / New Line
23Our Idiot Brother$20,517-21%136-275$151$24,559,4896Weinstein Company
24Mr. Popper's Penguins$15,815143%103-50$154$68,077,47716Fox
25Apollo 18$13,96911%114-225$123$17,447,7895Weinstein Company
26Conan the Barbarian (2011)$13,366451%11559$116$21,233,7657Lionsgate

Platform (1 — 99)

#TitleFri, Sep. 30 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$26,7107%490$545$13,096,38326Warner Bros. / IMAX
2Machine Gun Preacher$25,530613%3329$774$83,7292Relativity Media
3Munger Road$16,406--1--$16,406$16,4061Freestyle Releasing
4Detective Dee and the Mystery of the Phantom Flame$14,63061%34-14$430$316,5325Indomina Media
5Circumstance$5,90621%23-6$257$331,2426Roadside Attractions
6Muran$5,121--10--$512$5,1211UTV Communications
7Thunder Soul$4,87718%13-22$375$69,7292Roadside Attractions
8Sahib Biwi Aur Gangster$3,470--9--$386$3,4701UTV Communications
9The Future$2,55496%16-11$160$529,85710Roadside Attractions
10Sarah Palin: You Betcha!$2,082--6--$347$2,0821Freestyle Releasing
11Margaret$2,072--2--$1,036$2,0721Fox Searchlight
12Project Nim$486-66%7-11$69$396,42013Roadside Attractions