'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Oct. 1 2011

Wide (1000+)

#TitleSat, Oct. 1 2011LocationsAvg.TotalWks.Dist.
1Dolphin Tale$6,522,45387%3,5158$1,856$33,280,7902Warner Bros.
2Moneyball$5,537,24645%2,9930$1,850$35,335,2022Sony / Columbia
3The Lion King 3D$4,454,38435%2,34010$1,904$76,345,8703Disney
5Dream House$3,525,82522%2,661--$1,325$6,413,0101Universal
6Courageous$3,261,4914%1,161--$2,809$6,389,4311Sony / TriStar
8Contagion$2,287,58454%2,744-392$834$63,431,7994Warner Bros.
9What's Your Number?$2,156,4926%3,002--$718$4,186,8951Fox
10Killer Elite$2,122,61040%2,9860$711$16,220,8852Open Road
11Drive (2011)$1,444,33343%1,974-930$732$26,166,2853FilmDistrict
12The Help$1,331,73649%2,505-190$532$158,580,7078Disney / DreamWorks

Limited (100 — 999)

#TitleSat, Oct. 1 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$348,71251%278-9$1,254$6,094,9574CodeBlack Entertainment
2The Debt$310,54381%603-464$515$29,926,6355Focus
3Rise of the Planet of the Apes$257,81576%591-587$436$174,346,2299Fox
4Warrior (2011)$204,75649%707-704$290$12,964,9354Lionsgate
5Colombiana$195,06573%412-435$473$35,746,0426Sony / TriStar
6Straw Dogs (2011)$193,41344%874-1534$221$9,968,6723Sony / Screen Gems
7Bad Teacher$192,340-26%354122$543$100,205,68915Sony / Columbia
8Captain America: The First Avenger$192,12258%35016$549$175,207,63111Paramount
9Crazy, Stupid, Love$181,16044%405-270$447$82,672,61910Warner Bros.
10I Don't Know How She Does It$177,08839%745-1745$238$9,125,3693Weinstein Company
11Spy Kids: All The Time in the World$175,306174%710-497$247$37,424,0447Weinstein Company
12The Smurfs$161,364117%411-258$393$138,708,65410Sony / Columbia
13Harry Potter and the Deathly Hallows: Part 2$125,40581%252-68$498$379,167,18412Warner Bros.
14Zookeeper$98,64591%253-41$390$79,851,23813Sony / Columbia
15Transformers: Dark of the Moon$92,00275%208-43$442$352,165,90514Paramount / DreamWorks
16Cowboys & Aliens$84,35056%241-104$350$99,504,39110Universal
17Horrible Bosses$75,39437%222-91$340$117,182,65613Warner Bros. / New Line
18Shark Night 3D$72,11798%292-345$247$18,458,9085Relativity Media
19Don't Be Afraid of the Dark (2011)$61,12461%216-208$283$23,678,3896FilmDistrict
20Sarah's Key$46,83959%139-12$337$6,736,54611Weinstein Company
21Final Destination 5$35,01771%144-110$243$42,500,8908Warner Bros. / New Line
22Mr. Popper's Penguins$34,026115%103-50$330$68,111,50316Fox
23Seven Days in Utopia$33,40316%135-137$247$4,081,9305Visio Entertainment
24Our Idiot Brother$27,69735%136-275$204$24,587,1866Weinstein Company
25Apollo 18$23,59169%114-225$207$17,471,3805Weinstein Company
26Conan the Barbarian (2011)$21,21059%11559$184$21,254,9757Lionsgate

Platform (1 — 99)

#TitleSat, Oct. 1 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$47,90579%490$978$13,144,28826Warner Bros. / IMAX
2Machine Gun Preacher$33,88733%3329$1,027$117,6162Relativity Media
3Detective Dee and the Mystery of the Phantom Flame$22,68955%34-14$667$339,2215Indomina Media
4Munger Road$12,449-24%1--$12,449$28,8551Freestyle Releasing
5Circumstance$8,12138%23-6$353$339,3636Roadside Attractions
6Muran$7,26742%10--$727$12,3881UTV Communications
7Thunder Soul$7,18347%13-22$553$76,9122Roadside Attractions
8Sahib Biwi Aur Gangster$3,88212%9--$431$7,3521UTV Communications
9The Future$3,54639%16-11$222$533,40310Roadside Attractions
10Margaret$3,02446%2--$1,512$5,0961Fox Searchlight
11Sarah Palin: You Betcha!$2,89039%6--$482$4,9721Freestyle Releasing
12Project Nim$59923%7-11$86$397,01913Roadside Attractions