Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Oct. 5 2011

Wide (1000+)

#TitleWed, Oct. 5 2011LocationsAvg.TotalWks.Dist.
1Moneyball$953,698-10%2,9930$319$40,867,5922Sony / Columbia
250/50$754,492-20%2,458--$307$11,087,4641Summit
3Dolphin Tale$652,271-17%3,5158$186$39,231,1712Warner Bros.
4The Lion King 3D$500,218-20%2,34010$214$80,908,3553Disney
5Courageous$467,011-22%1,161--$402$10,730,9091Sony / TriStar
6Killer Elite$452,120-25%2,9860$151$19,008,3872Open Road
7What's Your Number?$425,212-26%3,002--$142$6,841,0561Fox
8Dream House$412,465-26%2,661--$155$9,579,6101Universal
9Contagion$363,097-16%2,744-392$132$65,718,0644Warner Bros.
10The Help$332,020-9%2,505541$133$160,358,2588Disney / DreamWorks
11Abduction$308,424-27%3,1180$99$20,148,8792Lionsgate
12Drive (2011)$304,276-16%1,974-930$154$27,959,4153FilmDistrict

Limited (100 — 999)

#TitleWed, Oct. 5 2011LocationsAvg.TotalWks.Dist.
1The Debt$62,601-9%603-464$104$30,259,2525Focus
2Laugh at My Pain$47,570-16%274-13$174$6,412,4184CodeBlack Entertainment
3Warrior (2011)$41,675-9%707-704$59$13,211,6314Lionsgate
4I Don't Know How She Does It$41,391-8%745-1745$56$9,341,1673Weinstein Company
5Crazy, Stupid, Love$39,477-7%405-270$97$82,877,28810Warner Bros.
6Straw Dogs (2011)$39,244-16%874-1534$45$10,196,1873Sony / Screen Gems
7Rise of the Planet of the Apes$39,170-7%591-587$66$174,601,0799Fox
8Captain America: The First Avenger$38,374-15%35016$110$175,453,01111Paramount
9Harry Potter and the Deathly Hallows: Part 2$24,335-2%252-68$97$379,317,92012Warner Bros.
10Cowboys & Aliens$16,870-6%241-104$70$99,603,13110Universal
11Horrible Bosses$16,013-5%222-91$72$117,271,51513Warner Bros. / New Line
12Spy Kids: All The Time in the World$14,579-8%710-497$21$37,589,3087Weinstein Company
13Sarah's Key$14,0352%139-12$101$6,809,42411Weinstein Company
14Transformers: Dark of the Moon$13,084-7%208-43$63$352,262,44314Paramount / DreamWorks
15Don't Be Afraid of the Dark (2011)$11,49613%216-208$53$23,739,6166FilmDistrict
16Seven Days in Utopia$9,3007%135--$69$4,225,8635Visio Entertainment
17Shark Night 3D$8,822-14%292-345$30$18,519,9015Relativity Media
18Our Idiot Brother$6,505-14%136-275$48$24,623,1196Weinstein Company
19Conan the Barbarian (2011)$5,803-12%11559$50$21,289,1627Lionsgate
20Final Destination 5$5,456-16%144-110$38$42,538,7798Warner Bros. / New Line
21Apollo 18$4,5298%114-225$40$17,498,8935Weinstein Company
22Mr. Popper's Penguins$2,818-20%103-50$27$68,141,07316Fox

Platform (1 — 99)

#TitleWed, Oct. 5 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$12,99615%490$265$13,218,03726Warner Bros. / IMAX
2Machine Gun Preacher$9,4869%3329$287$169,9472Relativity Media
3Detective Dee and the Mystery of the Phantom Flame$5,3561%34-14$158$370,9325Indomina Media
4Circumstance$2,52921%23-6$110$352,8606Roadside Attractions
5Munger Road$1,692-26%1--$1,692$42,8401Freestyle Releasing
6The Future$1,48540%16-11$93$539,68110Roadside Attractions
7Margaret$1,12611%2--$563$10,6331Fox Searchlight
8Thunder Soul$979-37%13-22$75$84,9542Roadside Attractions
9Sarah Palin: You Betcha!$762-5%6--$127$8,9951Freestyle Releasing
10Sahib Biwi Aur Gangster$63046%9--$70$11,0381UTV Communications
11Muran$420-69%10--$42$19,2401UTV Communications
12Project Nim$30419%7-11$43$398,54813Roadside Attractions