Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Oct. 6 2011

Wide (1000+)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Moneyball$885,586-7%2,9930$296$41,753,1782Sony / Columbia
250/50$742,908-2%2,458--$302$11,830,3721Summit
3Dolphin Tale$678,4744%3,5158$193$39,909,6452Warner Bros.
4Courageous$561,24720%1,161--$483$11,292,1561Sony / TriStar
5The Lion King 3D$501,6340%2,34010$214$81,409,9893Disney
6Killer Elite$437,180-3%2,9860$146$19,445,5672Open Road
7What's Your Number?$414,962-2%3,002--$138$7,256,0181Fox
8Dream House$412,3550%2,661--$155$9,991,9651Universal
9Contagion$366,1571%2,744-392$133$66,084,2214Warner Bros.
10The Help$349,0575%2,505541$139$160,707,3158Disney / DreamWorks
11Abduction$320,2634%3,1180$103$20,469,1422Lionsgate
12Drive (2011)$305,9071%1,974-930$155$28,265,3223FilmDistrict

Limited (100 — 999)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1The Debt$56,585-10%603-464$94$30,315,8375Focus
2Laugh at My Pain$49,5194%274-13$181$6,461,9374CodeBlack Entertainment
3Warrior (2011)$45,4709%707-704$64$13,257,1014Lionsgate
4I Don't Know How She Does It$45,1989%745-1745$61$9,386,3653Weinstein Company
5Crazy, Stupid, Love$41,3855%405-270$102$82,918,67310Warner Bros.
6Captain America: The First Avenger$41,0897%35016$117$175,494,10011Paramount
7Rise of the Planet of the Apes$40,8334%591-587$69$174,641,9129Fox
8Straw Dogs (2011)$40,6604%874-1534$47$10,236,8473Sony / Screen Gems
9Harry Potter and the Deathly Hallows: Part 2$26,96611%252-68$107$379,344,88612Warner Bros.
10Cowboys & Aliens$18,2508%241-104$76$99,621,38110Universal
11Horrible Bosses$15,533-3%222-91$70$117,287,04813Warner Bros. / New Line
12Spy Kids: All The Time in the World$15,3365%710-497$22$37,604,6447Weinstein Company
13Sarah's Key$14,7995%139-12$106$6,824,22311Weinstein Company
14Transformers: Dark of the Moon$13,4353%208-43$65$352,275,87814Paramount / DreamWorks
15Seven Days in Utopia$10,29011%135--$76$4,236,1535Visio Entertainment
16Don't Be Afraid of the Dark (2011)$10,239-11%216-208$47$23,749,8556FilmDistrict
17Shark Night 3D$9,79911%292-345$34$18,529,7005Relativity Media
18Our Idiot Brother$6,431-1%136-275$47$24,629,5506Weinstein Company
19Final Destination 5$6,34016%144-110$44$42,545,1198Warner Bros. / New Line
20Conan the Barbarian (2011)$5,8591%11559$51$21,295,0217Lionsgate
21Apollo 18$4,150-8%114-225$36$17,503,0435Weinstein Company
22Mr. Popper's Penguins$4,08945%103-50$40$68,145,16216Fox

Platform (1 — 99)

#TitleThu, Oct. 6 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,0678%490$287$13,232,10426Warner Bros. / IMAX
2Machine Gun Preacher$8,685-8%3329$263$178,6322Relativity Media
3Detective Dee and the Mystery of the Phantom Flame$6,00912%34-14$177$376,9415Indomina Media
4Circumstance$2,94016%23-6$128$355,8006Roadside Attractions
5Thunder Soul$1,25728%13-22$97$86,2112Roadside Attractions
6Margaret$1,1886%2--$594$11,8211Fox Searchlight
7The Future$1,173-21%16-11$73$540,85410Roadside Attractions
8Muran$55532%10--$56$19,7951UTV Communications
9Sahib Biwi Aur Gangster$276-56%9--$31$11,3141UTV Communications
10Project Nim$203-33%7-11$29$398,75113Roadside Attractions
11Queen of the Sun: What are the Bees Telling Us?$67--1--$67$244,22755Collective Eye