Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Oct. 10 2011

Wide (1000+)

#TitleMon, Oct. 10 2011LocationsAvg.TotalWks.Dist.
1Real Steel$3,408,428-57%3,440--$991$30,728,1051Disney / DreamWorks
2Dolphin Tale$1,715,485-38%3,478-37$493$50,756,2213Warner Bros.
3The Ides of March$1,327,607-52%2,199--$604$11,797,7501Sony / Columbia
4Moneyball$1,020,194-49%3,01825$338$50,227,3613Sony / Columbia
5The Lion King 3D$800,896-44%2,267-73$353$86,809,4914Disney
650/50$788,720-50%2,47921$318$18,271,2412Summit
7Courageous$588,280-63%1,1610$507$16,748,3122Sony / TriStar
8Dream House$492,840-58%2,6643$185$14,960,3302Universal
9What's Your Number?$420,937-50%3,0119$140$10,803,7372Fox
10Contagion$406,202-50%2,250-494$181$69,432,7455Warner Bros.
11Abduction$374,506-53%2,591-527$145$23,737,3323Lionsgate
12Killer Elite$336,160-48%2,411-575$139$21,983,0893Open Road
13The Help$326,096-41%2,064-441$158$162,978,4599Disney / DreamWorks
14Drive (2011)$283,285-47%1,330-644$213$30,391,1704FilmDistrict

Limited (100 — 999)

#TitleMon, Oct. 10 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$65,563-47%407155$161$379,816,31013Warner Bros.
2Laugh at My Pain$58,599-50%248-26$236$6,988,3595CodeBlack Entertainment
3Spy Kids: All The Time in the World$43,947-25%365-345$120$37,807,4808Weinstein Company
4Captain America: The First Avenger$43,015-51%303-47$142$175,848,86812Paramount
5The Debt$41,769-44%358-245$117$30,606,5356Focus
6Rise of the Planet of the Apes$41,708-49%382-209$109$174,979,51110Fox
7Crazy, Stupid, Love$27,474-47%222-183$124$83,148,38811Warner Bros.
8Warrior (2011)$24,197-52%319-388$76$13,452,0515Lionsgate
9Cowboys & Aliens$18,540-54%206-35$90$99,787,21111Universal
10I Don't Know How She Does It$15,115-47%240-505$63$9,501,5924Weinstein Company
11Horrible Bosses$12,979-54%142-80$91$117,401,04814Warner Bros. / New Line
12Sarah's Key$10,343-49%113-26$92$6,893,23612Weinstein Company
13Transformers: Dark of the Moon$10,282-58%143-65$72$352,369,06115Paramount / DreamWorks
14Shark Night 3D$7,938-60%145-147$55$18,603,9266Relativity Media
15Don't Be Afraid of the Dark (2011)$7,524-61%114-102$66$23,827,6007FilmDistrict

Platform (1 — 99)

#TitleMon, Oct. 10 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$23,125-37%490$472$13,359,32227Warner Bros. / IMAX
2Machine Gun Preacher$18,624-46%9360$200$309,8223Relativity Media
3Seven Days in Utopia$7,998-54%77-58$104$4,297,4666Visio Entertainment
4Mr. Popper's Penguins$7,181-40%68-35$106$68,189,12117Fox
5Munger Road$5,781-64%98$642$104,6422Freestyle Releasing
6Detective Dee and the Mystery of the Phantom Flame$5,512-44%27-7$204$414,7336Indomina Media
7Our Idiot Brother$5,021-32%67-69$75$24,662,7497Weinstein Company
8Thunder Soul$4,821-49%3724$130$125,4723Roadside Attractions
9Circumstance$3,751-34%18-5$208$375,7147Roadside Attractions
10Final Destination 5$3,449-62%61-83$57$42,579,1679Warner Bros. / New Line
11Margaret$3,179-29%1412$227$28,1292Fox Searchlight
12Dirty Girl$2,798-45%9--$311$20,6571Weinstein Company
13Apollo 18$2,060-54%46-68$45$17,522,2276Weinstein Company
14The Interrupters$1,168--6--$195$210,29811Cinema Guild
15The Future$538-54%15-1$36$545,32511Roadside Attractions
16Sahib Biwi Aur Gangster$96-88%90$11$13,7302UTV Communications
17Sarah Palin: You Betcha!$92-58%4-2$23$10,6162Freestyle Releasing
18Project Nim$6130%6-1$10$399,06214Roadside Attractions