Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Oct. 12 2011

Wide (1000+)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Real Steel$1,405,914-23%3,440--$409$33,969,9151Disney / DreamWorks
2The Ides of March$901,942-14%2,199--$410$13,744,2131Sony / Columbia
3Moneyball$623,973-12%3,01825$207$51,558,1413Sony / Columbia
450/50$537,532-16%2,47921$217$19,445,1522Summit
5Dolphin Tale$467,259-16%3,478-37$134$51,778,8973Warner Bros.
6Courageous$351,118-19%1,1610$302$17,531,6572Sony / TriStar
7What's Your Number?$308,175-17%3,0119$102$11,485,1162Fox
8Dream House$293,040-15%2,6643$110$15,599,6902Universal
9The Lion King 3D$282,000-13%2,267-73$124$87,416,7564Disney
10Contagion$237,097-6%2,250-494$105$69,922,1665Warner Bros.
11Killer Elite$235,755-14%2,411-575$98$22,494,3643Open Road
12The Help$232,737-2%2,064-441$113$163,449,7849Disney / DreamWorks
13Drive (2011)$197,140-8%1,330-644$148$30,803,5534FilmDistrict
14Abduction$190,559-15%2,591-527$74$24,152,6313Lionsgate

Limited (100 — 999)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$40,499-13%407155$100$379,903,35913Warner Bros.
2Laugh at My Pain$31,698-13%248-26$128$7,056,6955CodeBlack Entertainment
3The Debt$30,980-4%358-245$87$30,669,8906Focus
4Captain America: The First Avenger$28,602-8%303-47$94$175,908,70312Paramount
5Rise of the Planet of the Apes$28,143-3%382-209$74$175,036,80710Fox
6Crazy, Stupid, Love$22,0372%222-183$99$83,192,13011Warner Bros.
7Warrior (2011)$16,7421%319-388$52$13,485,3635Lionsgate
8Cowboys & Aliens$13,390-7%206-35$65$99,815,02111Universal
9Sarah's Key$11,80711%113-26$104$6,915,65412Weinstein Company
10I Don't Know How She Does It$10,771-11%240-505$45$9,524,4884Weinstein Company
11Horrible Bosses$9,9811%142-80$70$117,420,89414Warner Bros. / New Line
12Spy Kids: All The Time in the World$8,368-13%365-345$23$37,825,5018Weinstein Company
13Transformers: Dark of the Moon$6,360-15%143-65$44$352,382,93315Paramount / DreamWorks
14Don't Be Afraid of the Dark (2011)$5,054-10%114-102$44$23,838,2737FilmDistrict
15Shark Night 3D$4,2764%145-147$29$18,612,3036Relativity Media

Platform (1 — 99)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Machine Gun Preacher$15,7553%9360$169$340,9203Relativity Media
2Seven Days in Utopia$5,54114%77-58$72$4,307,8686Visio Entertainment
3Our Idiot Brother$3,6603%67-69$55$24,669,9797Weinstein Company
4Detective Dee and the Mystery of the Phantom Flame$3,128-6%27-7$116$421,1796Indomina Media
5Mr. Popper's Penguins$2,7620%68-35$41$68,194,63417Fox
6Final Destination 5$2,512-19%61-83$41$42,584,7809Warner Bros. / New Line
7Circumstance$2,422-5%18-5$135$380,6747Roadside Attractions
8Margaret$2,3944%1412$171$32,8352Fox Searchlight
9Dirty Girl$2,388-31%9--$265$26,4951Weinstein Company
10Thunder Soul$2,056-9%3724$56$129,7913Roadside Attractions
11Munger Road$1,928-27%98$214$109,2212Freestyle Releasing
12Apollo 18$1,382-13%46-68$30$17,525,1956Weinstein Company
13The Future$549-1%15-1$37$546,43111Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$326--1--$326$245,32256Collective Eye
15Sahib Biwi Aur Gangster$238113%90$26$14,0802UTV Communications
16Project Nim$144-28%6-1$24$399,40614Roadside Attractions
17Sarah Palin: You Betcha!$52-32%4-2$13$10,7442Freestyle Releasing