Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Oct. 12 2011

Wide (1000+)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Real Steel$1,405,914-23%3,440--$409$33,969,9151Disney / DreamWorks
2The Ides of March$901,942-14%2,199--$410$13,744,2131Sony / Columbia
3Moneyball$623,973-12%3,01825$207$51,558,1413Sony / Columbia
450/50$537,532-16%2,47921$217$19,445,1522Summit
5Dolphin Tale$467,259-16%3,478-37$134$51,778,8973Warner Bros.
6Courageous$351,118-19%1,1610$302$17,531,6572Sony / TriStar
7What's Your Number?$308,175-17%3,0119$102$11,485,1162Fox
8Dream House$293,040-15%2,6643$110$15,599,6902Universal
9The Lion King 3D$282,000-13%2,267-73$124$87,416,7564Disney
10Contagion$237,097-6%2,250-494$105$69,922,1665Warner Bros.
11Killer Elite$235,755-14%2,411-575$98$22,494,3643Open Road
12The Help$232,737-2%2,064-441$113$163,449,7849Disney / DreamWorks
13Drive (2011)$197,140-8%1,330-644$148$30,803,5534FilmDistrict
14Abduction$190,559-15%2,591-527$74$24,152,6313Lionsgate

Limited (100 — 999)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$40,499-13%407155$100$379,903,35913Warner Bros.
2Laugh at My Pain$31,698-13%248-26$128$7,056,6955CodeBlack Entertainment
3The Debt$30,980-4%358-245$87$30,669,8906Focus
4Captain America: The First Avenger$28,602-8%303-47$94$175,908,70312Paramount
5Rise of the Planet of the Apes$28,143-3%382-209$74$175,036,80710Fox
6Crazy, Stupid, Love$22,0372%222-183$99$83,192,13011Warner Bros.
7Warrior (2011)$16,7421%319-388$52$13,485,3635Lionsgate
8Cowboys & Aliens$13,390-7%206-35$65$99,815,02111Universal
9Sarah's Key$11,80711%113-26$104$6,915,65412Weinstein Company
10I Don't Know How She Does It$10,771-11%240-505$45$9,524,4884Weinstein Company
11Horrible Bosses$9,9811%142-80$70$117,420,89414Warner Bros. / New Line
12Spy Kids: All The Time in the World$8,368-13%365-345$23$37,825,5018Weinstein Company
13Transformers: Dark of the Moon$6,360-15%143-65$44$352,382,93315Paramount / DreamWorks
14Don't Be Afraid of the Dark (2011)$5,054-10%114-102$44$23,838,2737FilmDistrict
15Shark Night 3D$4,2764%145-147$29$18,612,3036Relativity Media

Platform (1 — 99)

#TitleWed, Oct. 12 2011LocationsAvg.TotalWks.Dist.
1Machine Gun Preacher$15,7553%9360$169$340,9203Relativity Media
2Seven Days in Utopia$5,54114%77-58$72$4,307,8686Visio Entertainment
3Our Idiot Brother$3,6603%67-69$55$24,669,9797Weinstein Company
4Detective Dee and the Mystery of the Phantom Flame$3,128-6%27-7$116$421,1796Indomina Media
5Mr. Popper's Penguins$2,7620%68-35$41$68,194,63417Fox
6Final Destination 5$2,512-19%61-83$41$42,584,7809Warner Bros. / New Line
7Circumstance$2,422-5%18-5$135$380,6747Roadside Attractions
8Margaret$2,3944%1412$171$32,8352Fox Searchlight
9Dirty Girl$2,388-31%9--$265$26,4951Weinstein Company
10Thunder Soul$2,056-9%3724$56$129,7913Roadside Attractions
11Munger Road$1,928-27%98$214$109,2212Freestyle Releasing
12Apollo 18$1,382-13%46-68$30$17,525,1956Weinstein Company
13The Future$549-1%15-1$37$546,43111Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$326--1--$326$245,32256Collective Eye
15Sahib Biwi Aur Gangster$238113%90$26$14,0802UTV Communications
16Project Nim$144-28%6-1$24$399,40614Roadside Attractions
17Sarah Palin: You Betcha!$52-32%4-2$13$10,7442Freestyle Releasing