Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Oct. 18 2011

Wide (1000+)

#TitleTue, Oct. 18 2011LocationsAvg.TotalWks.Dist.
1Footloose (2011)$1,268,06025%3,549--$357$17,836,2191Paramount
2Real Steel$1,160,79810%3,4400$337$53,945,2382Disney / DreamWorks
3The Thing (2011)$748,33514%2,996--$250$9,901,0351Universal
4The Ides of March$729,44834%2,1990$332$23,038,3702Sony / Columbia
5Moneyball$563,28026%2,840-178$198$58,679,6764Sony / Columbia
650/50$497,09327%2,391-88$208$25,167,3713Summit
7Dolphin Tale$391,4908%3,286-192$119$59,314,1514Warner Bros.
8Courageous$319,30315%1,21453$263$21,880,5053Sony / TriStar
9The Big Year$314,86730%2,150--$146$3,808,5651Fox
10The Lion King 3D$211,6209%1,970-297$107$90,941,5035Disney
11Dream House$173,7607%2,172-492$80$18,721,4753Universal
12Contagion$162,68210%1,684-566$97$72,310,3716Warner Bros.
13The Help$144,83115%1,267-797$114$165,176,20610Disney / DreamWorks
14What's Your Number?$135,35530%1,282-1729$106$13,190,3133Fox
15Killer Elite$133,10926%1,431-980$93$24,002,2584Open Road
16Abduction$117,60921%1,707-884$69$25,993,5794Lionsgate

Limited (100 — 999)

#TitleTue, Oct. 18 2011LocationsAvg.TotalWks.Dist.
1Drive (2011)$128,30214%703-627$183$32,354,3735FilmDistrict
2Harry Potter and the Deathly Hallows: Part 2$28,66116%330-77$87$380,288,85814Warner Bros.
3Rise of the Planet of the Apes$25,23425%273-109$92$175,352,25311Fox
4Captain America: The First Avenger$22,56814%246-57$92$176,216,10213Paramount
5Laugh at My Pain$21,514-8%188-60$114$7,407,6836CodeBlack Entertainment
6The Debt$20,42810%200-158$102$30,914,1797Focus
7Crazy, Stupid, Love$17,22932%162-60$106$83,375,09512Warner Bros.
8Cowboys & Aliens$14,56027%2082$70$99,994,83112Universal
9Spy Kids: All The Time in the World$11,469-14%311-54$37$38,061,2119Weinstein Company
10Warrior (2011)$7,8101%135-184$58$13,588,0936Lionsgate
11I Don't Know How She Does It$4,58220%107-133$43$9,578,8945Weinstein Company
12Shark Night 3D$2,86822%115-30$25$18,661,3707Relativity Media

Platform (1 — 99)

#TitleTue, Oct. 18 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$19,34430%49--$395$13,540,48728Warner Bros. / IMAX
2Machine Gun Preacher$8,88224%43-50$207$428,9804Relativity Media
3Labios Rojos$7,35918%67--$110$87,0731Lionsgate / Pantelion
4Sarah's Key$7,25130%86-27$84$6,987,22713Weinstein Company
5Horrible Bosses$5,84835%85-57$69$117,495,57215Warner Bros. / New Line
6Munger Road$3,729-13%3223$117$183,1143Freestyle Releasing
7Don't Be Afraid of the Dark (2011)$2,868-6%80-34$36$23,892,3558FilmDistrict
8Seven Days in Utopia$2,7137%41-36$66$4,337,9667Visio Entertainment
9Circumstance$2,70449%191$142$404,6768Roadside Attractions
10Apollo 18$2,492157%18-28$138$17,543,5937Weinstein Company
11Our Idiot Brother$2,46130%41-26$60$24,694,7128Weinstein Company
12Dirty Girl$1,42728%101$143$41,4212Weinstein Company
13Texas Killing Fields$1,212-1%3--$404$11,2121Anchor Bay Films
14The Future$896-7%0-15--$553,66812Roadside Attractions
15Thunder Soul$64235%12-25$54$140,7214Roadside Attractions
16Margaret$55743%6-8$93$41,2803Fox Searchlight
17Project Nim$53563%3-3$18$399,95315Roadside Attractions