Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Oct. 23 2011

Wide (1000+)

#TitleSun, Oct. 23 2011LocationsAvg.TotalWks.Dist.
1Paranormal Activity 3$9,058,938-47%3,321--$2,728$52,568,1831Paramount
2Real Steel$2,833,870-42%3,412-28$831$66,732,1523Disney / DreamWorks
3Footloose (2011)$2,314,587-49%3,5556$651$30,364,2382Paramount
4The Three Musketeers (2011)$2,186,770-38%3,017--$725$8,674,4521Summit
5Dolphin Tale$1,121,206-39%2,828-458$396$64,407,9355Warner Bros.
6The Ides of March$1,094,331-51%2,042-157$536$29,112,3773Sony / Columbia
7Johnny English Reborn$1,024,320-38%1,552--$660$3,833,3001Universal
8Moneyball$839,484-54%2,353-487$357$63,640,7465Sony / Columbia
9The Thing (2011)$763,725-41%2,995-1$255$14,049,2202Universal
10Courageous$695,419-31%1,195-19$582$24,975,1864Sony / TriStar
1150/50$687,161-44%1,932-459$356$28,820,7484Summit
12The Big Year$385,895-47%2,1500$179$6,000,4182Fox
13The Lion King 3D$383,116-32%1,091-879$351$92,608,5376Disney
14Dream House$220,320-59%1,224-948$180$20,179,8504Universal

Limited (100 — 999)

#TitleSun, Oct. 23 2011LocationsAvg.TotalWks.Dist.
1The Mighty Macs$259,968-27%975--$267$963,2211Quaker Media
2Contagion$196,818-49%901-783$218$73,474,3547Warner Bros.
3The Help$179,806-43%776-491$232$166,190,26511Disney / DreamWorks
4Drive (2011)$167,051-34%367-336$455$33,188,9836FilmDistrict
5Abduction$133,893-50%753-954$178$26,792,6205Lionsgate
6The Smurfs$110,441-34%327-43$338$140,555,20913Sony / Columbia
7Killer Elite$106,010-40%751-680$141$24,626,6355Open Road
8What's Your Number?$71,162-43%343-939$207$13,691,2054Fox
9Rise of the Planet of the Apes$60,505-43%249-24$243$175,631,26512Fox
10Crazy, Stupid, Love$57,913-43%308146$188$83,644,48913Warner Bros.
11Harry Potter and the Deathly Hallows: Part 2$47,361-39%240-90$197$380,531,42715Warner Bros.
12Captain America: The First Avenger$38,978-45%184-62$212$176,423,39514Paramount
13Spy Kids: All The Time in the World$32,587-34%178-133$183$38,197,77710Weinstein Company
14Colombiana$31,840-41%17644$181$36,542,8499Sony / TriStar
15Cowboys & Aliens$24,915-39%131-77$190$100,117,95613Universal
16The Debt$24,486-49%119-81$206$31,052,6248Focus
17Laugh at My Pain$24,470-53%103-85$238$7,557,5537CodeBlack Entertainment
18Shark Night 3D$19,868-35%102-13$195$18,732,3138Relativity Media

Platform (1 — 99)

#TitleSun, Oct. 23 2011LocationsAvg.TotalWks.Dist.
1Margin Call$153,486-36%56--$2,741$561,9061Roadside Attractions
2Martha Marcy May Marlene$43,110-21%4--$10,778$137,6511Fox Searchlight
3Born to Be Wild 3D$27,147-20%490$554$13,670,91929Warner Bros. / IMAX
4Zookeeper$13,006-32%94-61$138$80,360,86616Sony / Columbia
5Machine Gun Preacher$9,748-24%25-18$390$476,0785Relativity Media
6Our Idiot Brother$9,366-31%7938$119$24,732,9449Weinstein Company
7Labios Rojos$8,9141%43-24$207$122,0482Lionsgate / Pantelion
8Warrior (2011)$7,748-29%65-70$119$13,632,5177Lionsgate
9Sarah's Key$6,263-31%48-38$130$7,025,67014Weinstein Company
10Don't Be Afraid of the Dark (2011)$6,128-52%53-27$116$23,925,4649FilmDistrict
11Munger Road$5,006-63%16-16$313$219,0534Freestyle Releasing
12Horrible Bosses$4,612-55%50-35$92$117,528,64616Warner Bros. / New Line
13Detective Dee and the Mystery of the Phantom Flame$3,642-29%21-1$173$474,7548Indomina Media
14Seven Days in Utopia$3,497-4%20-21$175$4,355,2208Visio Entertainment
15Circumstance$3,166-11%10-9$317$418,8939Roadside Attractions
16Texas Killing Fields$2,962-14%41$741$22,7662Anchor Bay Films
17I Don't Know How She Does It$2,171-43%29-78$75$9,595,5046Weinstein Company
18The Future$1,99141%14-2$142$560,32813Roadside Attractions
19Dirty Girl$1,424-9%5-5$285$47,9313Weinstein Company
20Apollo 18$896-69%13-5$69$17,552,0408Weinstein Company
21Project Nim$466-37%129$39$401,90816Roadside Attractions
22Thunder Soul$405-2%4-8$101$143,0415Roadside Attractions