Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Oct. 28 2011

Wide (1000+)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$9,569,130--3,952--$2,421$9,569,1301Paramount / DreamWorks
2Paranormal Activity 3$6,444,371178%3,3298$1,936$69,219,0252Paramount
3In Time$4,286,983--3,122--$1,373$4,286,9831Fox
4The Rum Diary$1,841,255--2,272--$810$1,841,2551FilmDistrict
5Footloose (2011)$1,800,572159%3,224-331$558$34,843,3713Paramount
6Real Steel$1,332,449124%2,914-498$457$70,490,7164Disney / DreamWorks
7The Three Musketeers (2011)$1,030,24478%3,0170$341$12,370,1222Summit
8The Ides of March$792,38192%1,572-470$504$31,588,5644Sony / Columbia
9Moneyball$629,52280%1,631-722$386$65,650,5726Sony / Columbia
10Courageous$539,873126%1,134-61$476$26,383,7525Sony / TriStar
11Johnny English Reborn$466,255107%1,5542$300$5,238,0252Universal
12Dolphin Tale$445,94950%1,838-990$243$65,847,8136Warner Bros.
1350/50$423,37958%1,194-738$355$30,355,0925Summit
14The Thing (2011)$271,830-5%1,394-1601$195$15,489,5803Universal

Limited (100 — 999)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Anonymous$315,095--265--$1,189$315,0951Sony / Columbia
2Margin Call$193,521313%14084$1,382$953,3302Roadside Attractions
3Dream House$125,77588%585-639$215$20,562,3555Universal
4The Help$116,13332%450-326$258$166,627,53412Disney / DreamWorks
5Contagion$100,44131%411-490$244$73,866,9078Warner Bros.
6Drive (2011)$74,54924%194-173$384$33,528,0237FilmDistrict
7The Mighty Macs$69,750-25%389-586$179$1,355,4442Quaker Media
8The Big Year$68,790-53%423-1727$163$6,661,8703Fox
9The Smurfs$64,546--303-24$213$140,714,03114Sony / Columbia
10Abduction$63,58055%351-402$181$27,021,6926Lionsgate
11The Lion King 3D$51,567-41%378-713$136$92,991,2737Disney
12Crazy, Stupid, Love$49,66285%250-58$199$83,800,58214Warner Bros.
13Rise of the Planet of the Apes$48,243113%231-18$209$175,762,01013Fox
14Killer Elite$31,919-27%257-494$124$24,833,0976Open Road
15Harry Potter and the Deathly Hallows: Part 2$30,34266%163-77$186$380,626,89616Warner Bros.
16Captain America: The First Avenger$22,69085%139-45$163$176,495,43715Paramount
17Colombiana$21,625--151-25$143$36,607,56210Sony / TriStar
18Spy Kids: All The Time in the World$14,032161%151-27$93$38,233,25211Weinstein Company
19Apollo 18$13,7182440%120107$114$17,568,0979Weinstein Company

Platform (1 — 99)

#TitleFri, Oct. 28 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$67,136358%3228$2,098$266,1302Fox Searchlight
2Like Crazy$40,751--4--$10,188$40,7511Paramount Vantage
3Born to Be Wild 3D$27,11427%490$553$13,760,30930Warner Bros. / IMAX
4Cowboys & Aliens$16,83572%91-40$185$100,171,43614Universal
5What's Your Number?$15,227-43%62-281$246$13,844,5285Fox
6The Debt$13,34619%87-32$153$31,109,7299Focus
7Laugh at My Pain$13,34056%51-52$262$7,606,4518CodeBlack Entertainment
8Shark Night 3D$12,413189%90-12$138$18,763,6509Relativity Media
9Don't Be Afraid of the Dark (2011)$11,963484%7522$160$23,945,51010FilmDistrict
10The Double (2011)$10,690--11--$972$10,6901Image Entertainment
11Munger Road$6,017266%10-6$602$232,3435Freestyle Releasing
12Inni$4,598--2--$2,299$21,3671Cinema Purgatorio
13Machine Gun Preacher$3,940-10%13-12$303$496,6546Relativity Media
14Our Idiot Brother$3,881-10%51-28$76$24,754,95210Weinstein Company
15Sarah's Key$3,44551%29-19$119$7,046,72515Weinstein Company
16Warrior (2011)$2,516-20%31-34$81$13,646,4428Lionsgate
17Seven Days in Utopia$2,284--11-9$208$4,363,8059Visio Entertainment
18Circumstance$1,5256%7-3$218$425,27110Roadside Attractions
19Texas Killing Fields$1,45454%73$208$29,4673Anchor Bay Films
20I Don't Know How She Does It$1,116-20%14-15$80$9,600,0617Weinstein Company
21Detective Dee and the Mystery of the Phantom Flame$622-68%6-15$104$481,6869Indomina Media
22Labios Rojos$611-77%11-32$56$132,7983Lionsgate / Pantelion
23The Future$556-30%5-9$111$563,30814Roadside Attractions
24Dirty Girl$268-66%1-4$268$50,9564Weinstein Company
25Project Nim$23029%3-9$77$405,61017Roadside Attractions
26Thunder Soul$32-37%40$8$143,4356Roadside Attractions