Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sun, Oct. 30 2011

Wide (1000+)

#TitleSun, Oct. 30 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$10,703,314-22%3,952--$2,708$34,077,4391Paramount / DreamWorks
2Paranormal Activity 3$4,410,224-40%3,3298$1,325$80,919,1702Paramount
3In Time$3,063,279-35%3,122--$981$12,050,3681Fox
4The Rum Diary$1,400,766-26%2,272--$617$5,135,3691FilmDistrict
5Footloose (2011)$1,334,082-44%3,224-331$414$38,544,8253Paramount
6Real Steel$1,314,098-38%2,914-498$451$73,941,4164Disney / DreamWorks
7The Three Musketeers (2011)$989,786-33%3,0170$328$14,847,2372Summit
8The Ides of March$728,259-43%1,572-470$463$33,600,6184Sony / Columbia
9Moneyball$607,141-47%1,631-722$372$67,408,0996Sony / Columbia
10Courageous$529,416-31%1,134-61$467$27,681,9755Sony / TriStar
11Johnny English Reborn$489,510-34%1,5542$315$6,465,6852Universal
12Dolphin Tale$467,965-35%1,838-990$255$67,035,2936Warner Bros.
1350/50$391,890-34%1,194-738$328$31,339,8635Summit
14The Thing (2011)$230,025-35%1,394-1601$165$16,075,0753Universal

Limited (100 — 999)

#TitleSun, Oct. 30 2011LocationsAvg.TotalWks.Dist.
1Anonymous$296,664-28%265--$1,119$1,021,7681Sony / Columbia
2Margin Call$222,366-29%14084$1,588$1,482,5632Roadside Attractions
3The Help$107,631-36%450-326$239$166,904,05912Disney / DreamWorks
4Dream House$87,765-52%585-639$150$20,834,3955Universal
5Contagion$86,755-41%411-490$211$74,101,7818Warner Bros.
6Drive (2011)$81,620-27%194-173$421$33,720,9387FilmDistrict
7The Mighty Macs$74,165-11%389-586$191$1,513,3132Quaker Media
8The Smurfs$74,057-34%303-24$244$140,900,45714Sony / Columbia
9The Lion King 3D$67,996-19%378-713$180$93,143,4697Disney
10The Big Year$53,635-49%423-1727$127$6,820,2293Fox
11Rise of the Planet of the Apes$49,415-36%231-18$214$175,888,65213Fox
12Abduction$48,006-48%351-402$137$27,162,7806Lionsgate
13Crazy, Stupid, Love$39,081-40%250-58$156$83,904,89514Warner Bros.
14Harry Potter and the Deathly Hallows: Part 2$31,555-36%163-77$194$380,707,70416Warner Bros.
15Killer Elite$29,819-36%257-494$116$24,909,6216Open Road
16Colombiana$23,163-34%151-25$153$36,665,85410Sony / TriStar
17Captain America: The First Avenger$20,517-42%139-45$148$176,551,17615Paramount
18Spy Kids: All The Time in the World$20,250-28%151-27$134$38,281,68511Weinstein Company
19Apollo 18$14,957-32%120107$125$17,605,1929Weinstein Company

Platform (1 — 99)

#TitleSun, Oct. 30 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$80,674-20%3228$2,521$447,2192Fox Searchlight
2Like Crazy$38,571-12%4--$9,643$123,1401Paramount Vantage
3Born to Be Wild 3D$21,106-34%490$431$13,813,52530Warner Bros. / IMAX
4Cowboys & Aliens$15,925-43%91-40$175$100,215,11614Universal
5Shark Night 3D$14,523-24%90-12$161$18,797,2869Relativity Media
6The Debt$14,174-37%87-32$163$31,146,5709Focus
7Don't Be Afraid of the Dark (2011)$11,214-38%7522$150$23,974,72910FilmDistrict
8What's Your Number?$11,146-31%62-281$180$13,855,6745Fox
9Laugh at My Pain$10,585-48%51-52$208$7,637,2378CodeBlack Entertainment
10The Double (2011)$6,894-24%11--$627$26,6401Image Entertainment
11Sarah's Key$4,985-12%29-19$172$7,057,35015Weinstein Company
12Munger Road$4,048-45%10-6$405$243,6955Freestyle Releasing
13Machine Gun Preacher$3,818-22%13-12$294$505,3616Relativity Media
14Our Idiot Brother$3,738-29%51-28$73$24,763,95110Weinstein Company
15Inni$2,860-62%3--$953$31,6721Cinema Purgatorio
16Texas Killing Fields$1,856-23%73$265$33,7213Anchor Bay Films
17Warrior (2011)$1,640-54%31-34$53$13,651,6628Lionsgate
18I Don't Know How She Does It$1,6319%14-15$117$9,603,1857Weinstein Company
19Circumstance$1,627-35%7-3$232$429,40510Roadside Attractions
20Seven Days in Utopia$1,112-56%11-9$101$4,367,4489Visio Entertainment
21Labios Rojos$1,1019%11-32$100$134,9063Lionsgate / Pantelion
22Detective Dee and the Mystery of the Phantom Flame$663-29%6-15$111$483,2859Indomina Media
23The Future$546-32%5-9$109$564,66114Roadside Attractions
24Dirty Girl$203-25%1-4$203$51,4314Weinstein Company
25Project Nim$125-19%3-9$42$405,89017Roadside Attractions
26Thunder Soul$40-57%40$10$143,5686Roadside Attractions