Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, Nov. 3 2011

Wide (1000+)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$1,967,7435%3,952--$498$42,473,0381Paramount / DreamWorks
2Paranormal Activity 3$1,015,5143%3,3298$305$86,783,0542Paramount
3In Time$1,014,7600%3,122--$325$16,508,6451Fox
4The Rum Diary$533,624-2%2,272--$235$7,435,7341FilmDistrict
5Footloose (2011)$447,74213%3,224-331$139$40,249,6203Paramount
6The Three Musketeers (2011)$345,1311%3,0170$114$16,348,9962Summit
7Real Steel$326,5595%2,914-498$112$75,343,2424Disney / DreamWorks
8The Ides of March$280,7536%1,572-470$179$34,800,2854Sony / Columbia
9Moneyball$243,3069%1,631-722$149$68,427,3906Sony / Columbia
10Courageous$197,85524%1,134-61$174$28,411,7335Sony / TriStar
1150/50$183,6769%1,194-738$154$32,021,2415Summit
12Dolphin Tale$126,0358%1,838-990$69$67,595,1176Warner Bros.
13Johnny English Reborn$124,3206%1,5542$80$7,048,9102Universal
14The Thing (2011)$90,6108%1,394-1601$65$16,479,6803Universal

Limited (100 — 999)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Anonymous$102,3544%265--$386$1,450,3261Sony / Columbia
2Margin Call$76,2324%14084$545$1,798,5102Roadside Attractions
3The Help$52,44910%450-326$117$167,094,66112Disney / DreamWorks
4The Way$47,11510%258-25$183$1,788,9604Producers Distribution Agency
5Drive (2011)$41,72819%194-173$215$33,867,1087FilmDistrict
6Contagion$35,8215%411-490$87$74,251,1158Warner Bros.
7The Mighty Macs$23,712-28%389-586$61$1,642,9582Quaker Media
8Dream House$23,3850%585-639$40$20,945,5305Universal
9The Big Year$22,88917%423-1727$54$6,913,0963Fox
10Crazy, Stupid, Love$21,71917%250-58$87$83,979,35614Warner Bros.
11The Lion King 3D$20,9859%378-713$56$93,223,6067Disney
12Abduction$19,70423%351-402$56$27,235,7216Lionsgate
13Rise of the Planet of the Apes$19,65910%231-18$85$175,962,57613Fox
14Killer Elite$13,6255%257-494$53$24,964,0376Open Road
15Harry Potter and the Deathly Hallows: Part 2$13,59523%163-77$83$380,753,26516Warner Bros.
16Captain America: The First Avenger$6,94814%139-45$50$176,580,00515Paramount
17Apollo 18$5,9829%120107$50$17,627,8999Weinstein Company
18Spy Kids: All The Time in the World$4,05220%151-27$27$38,297,45211Weinstein Company

Platform (1 — 99)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$29,282-1%3228$915$565,2522Fox Searchlight
2Like Crazy$16,50916%4--$4,127$177,9961Paramount Vantage
3Born to Be Wild 3D$12,733-19%490$260$13,868,16230Warner Bros. / IMAX
4The Debt$7,1725%87-32$82$31,177,5489Focus
5Cowboys & Aliens$6,32516%91-40$70$100,240,55114Universal
6What's Your Number?$5,909-12%62-281$95$13,881,1375Fox
7Sarah's Key$4,2649%29-19$147$7,069,17515Weinstein Company
8Shark Night 3D$3,64211%90-12$40$18,811,3539Relativity Media
9Laugh at My Pain$3,173-13%51-52$62$7,651,0878CodeBlack Entertainment
10The Double (2011)$3,0044%11--$273$38,3681Image Entertainment
11Don't Be Afraid of the Dark (2011)$2,9493%7522$39$23,988,17110FilmDistrict
12Machine Gun Preacher$2,60468%13-12$200$513,0786Relativity Media
13Our Idiot Brother$2,22410%51-28$44$24,771,86710Weinstein Company
14Munger Road$1,88866%10-6$189$248,9155Freestyle Releasing
15Warrior (2011)$1,5502%31-34$50$13,657,1158Lionsgate
16Inni$1,307114%2--$654$35,7501Cinema Purgatorio
17Circumstance$1,13716%7-3$162$433,28410Roadside Attractions
18Texas Killing Fields$1,03029%73$147$37,7113Anchor Bay Films
19I Don't Know How She Does It$85128%14-15$61$9,605,9347Weinstein Company
20Labios Rojos$36517%11-32$33$136,1633Lionsgate / Pantelion
21The Future$323-13%5-9$65$566,50214Roadside Attractions
22Detective Dee and the Mystery of the Phantom Flame$25627%6-15$43$484,1969Indomina Media
23Dirty Girl$145169%1-4$145$51,7024Weinstein Company
24Thunder Soul$52767%40$13$143,7076Roadside Attractions
25Project Nim$32-63%3-9$11$406,09817Roadside Attractions