Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Nov. 3 2011

Wide (1000+)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$1,967,7435%3,952--$498$42,473,0381Paramount / DreamWorks
2Paranormal Activity 3$1,015,5143%3,3298$305$86,783,0542Paramount
3In Time$1,014,7600%3,122--$325$16,508,6451Fox
4The Rum Diary$533,624-2%2,272--$235$7,435,7341FilmDistrict
5Footloose (2011)$447,74213%3,224-331$139$40,249,6203Paramount
6The Three Musketeers (2011)$345,1311%3,0170$114$16,348,9962Summit
7Real Steel$326,5595%2,914-498$112$75,343,2424Disney / DreamWorks
8The Ides of March$280,7536%1,572-470$179$34,800,2854Sony / Columbia
9Moneyball$243,3069%1,631-722$149$68,427,3906Sony / Columbia
10Courageous$197,85524%1,134-61$174$28,411,7335Sony / TriStar
1150/50$183,6769%1,194-738$154$32,021,2415Summit
12Dolphin Tale$126,0358%1,838-990$69$67,595,1176Warner Bros.
13Johnny English Reborn$124,3206%1,5542$80$7,048,9102Universal
14The Thing (2011)$90,6108%1,394-1601$65$16,479,6803Universal

Limited (100 — 999)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Anonymous$102,3544%265--$386$1,450,3261Sony / Columbia
2Margin Call$76,2324%14084$545$1,798,5102Roadside Attractions
3The Help$52,44910%450-326$117$167,094,66112Disney / DreamWorks
4The Way$47,11510%258-25$183$1,788,9604Producers Distribution Agency
5Drive (2011)$41,72819%194-173$215$33,867,1087FilmDistrict
6Contagion$35,8215%411-490$87$74,251,1158Warner Bros.
7The Mighty Macs$23,712-28%389-586$61$1,642,9582Quaker Media
8Dream House$23,3850%585-639$40$20,945,5305Universal
9The Big Year$22,88917%423-1727$54$6,913,0963Fox
10Crazy, Stupid, Love$21,71917%250-58$87$83,979,35614Warner Bros.
11The Lion King 3D$20,9859%378-713$56$93,223,6067Disney
12Abduction$19,70423%351-402$56$27,235,7216Lionsgate
13Rise of the Planet of the Apes$19,65910%231-18$85$175,962,57613Fox
14Killer Elite$13,6255%257-494$53$24,964,0376Open Road
15Harry Potter and the Deathly Hallows: Part 2$13,59523%163-77$83$380,753,26516Warner Bros.
16Captain America: The First Avenger$6,94814%139-45$50$176,580,00515Paramount
17Apollo 18$5,9829%120107$50$17,627,8999Weinstein Company
18Spy Kids: All The Time in the World$4,05220%151-27$27$38,297,45211Weinstein Company

Platform (1 — 99)

#TitleThu, Nov. 3 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$29,282-1%3228$915$565,2522Fox Searchlight
2Like Crazy$16,50916%4--$4,127$177,9961Paramount Vantage
3Born to Be Wild 3D$12,733-19%490$260$13,868,16230Warner Bros. / IMAX
4The Debt$7,1725%87-32$82$31,177,5489Focus
5Cowboys & Aliens$6,32516%91-40$70$100,240,55114Universal
6What's Your Number?$5,909-12%62-281$95$13,881,1375Fox
7Sarah's Key$4,2649%29-19$147$7,069,17515Weinstein Company
8Shark Night 3D$3,64211%90-12$40$18,811,3539Relativity Media
9Laugh at My Pain$3,173-13%51-52$62$7,651,0878CodeBlack Entertainment
10The Double (2011)$3,0044%11--$273$38,3681Image Entertainment
11Don't Be Afraid of the Dark (2011)$2,9493%7522$39$23,988,17110FilmDistrict
12Machine Gun Preacher$2,60468%13-12$200$513,0786Relativity Media
13Our Idiot Brother$2,22410%51-28$44$24,771,86710Weinstein Company
14Munger Road$1,88866%10-6$189$248,9155Freestyle Releasing
15Warrior (2011)$1,5502%31-34$50$13,657,1158Lionsgate
16Inni$1,307114%2--$654$35,7501Cinema Purgatorio
17Circumstance$1,13716%7-3$162$433,28410Roadside Attractions
18Texas Killing Fields$1,03029%73$147$37,7113Anchor Bay Films
19I Don't Know How She Does It$85128%14-15$61$9,605,9347Weinstein Company
20Labios Rojos$36517%11-32$33$136,1633Lionsgate / Pantelion
21The Future$323-13%5-9$65$566,50214Roadside Attractions
22Detective Dee and the Mystery of the Phantom Flame$25627%6-15$43$484,1969Indomina Media
23Dirty Girl$145169%1-4$145$51,7024Weinstein Company
24Thunder Soul$52767%40$13$143,7076Roadside Attractions
25Project Nim$32-63%3-9$11$406,09817Roadside Attractions