Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Nov. 4 2011

Wide (1000+)

#TitleFri, Nov. 4 2011LocationsAvg.TotalWks.Dist.
1Tower Heist$8,062,980--3,367--$2,395$8,062,9801Universal
2Puss in Boots (2011)$7,812,356297%3,96311$1,971$50,285,3942Paramount / DreamWorks
3A Very Harold & Kumar Christmas$5,392,867--2,875--$1,876$5,392,8671Warner Bros. / New Line
4Paranormal Activity 3$2,938,821189%3,286-43$894$89,721,8753Paramount
5In Time$2,475,551144%3,1275$792$18,984,1962Fox
6Footloose (2011)$1,474,845229%2,811-413$525$41,724,4654Paramount
7The Rum Diary$986,73785%2,29220$431$8,422,4712FilmDistrict
8Real Steel$928,809184%2,438-476$381$76,272,0515Disney / DreamWorks
9The Ides of March$600,722114%1,391-181$432$35,401,0075Sony / Columbia
10Moneyball$586,629141%1,278-353$459$69,014,0197Sony / Columbia
11The Three Musketeers (2011)$491,46542%1,863-1154$264$16,840,4613Summit
12Courageous$488,439147%1,1384$429$28,900,1726Sony / TriStar
13Dolphin Tale$239,01390%1,105-733$216$67,834,1307Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 4 2011LocationsAvg.TotalWks.Dist.
1Anonymous$370,683262%514249$721$1,821,0092Sony / Columbia
250/50$313,58871%747-447$420$32,334,8296Summit
3Margin Call$204,166168%17838$1,147$2,002,6763Roadside Attractions
4Johnny English Reborn$170,66037%644-910$265$7,219,5703Universal
5The Thing (2011)$78,720-13%384-1010$205$16,558,4004Universal
6Sarah's Key$75,8001678%318289$238$7,144,97516Weinstein Company
7Contagion$68,47391%260-151$263$74,319,5889Warner Bros.
8The Smurfs$67,524--278-25$243$141,035,55515Sony / Columbia
9Drive (2011)$62,00349%136-58$456$33,929,1118FilmDistrict
10Dream House$61,050161%330-255$185$21,006,5806Universal
11Rise of the Planet of the Apes$50,109155%199-32$252$176,012,68514Fox
12Crazy, Stupid, Love$44,782106%172-78$260$84,024,13815Warner Bros.
13Abduction$41,014108%207-144$198$27,276,7357Lionsgate
14The Big Year$32,13040%213-210$151$6,945,2264Fox
15The Mighty Macs$24,7564%101-288$245$1,667,7143Quaker Media
16Harry Potter and the Deathly Hallows: Part 2$22,06462%22562$98$380,775,32917Warner Bros.
17What's Your Number?$17,937204%10240$176$13,899,0746Fox
18Captain America: The First Avenger$17,677154%102-37$173$176,597,68216Paramount
19Killer Elite$13,001-5%119-138$109$24,977,0387Open Road

Platform (1 — 99)

#TitleFri, Nov. 4 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$129,175341%9866$1,318$694,4273Fox Searchlight
2Like Crazy$80,656389%1612$5,041$258,6522Paramount Vantage
3Born to Be Wild 3D$24,44492%490$499$13,892,60631Warner Bros. / IMAX
4The Double (2011)$19,388545%4534$431$57,7562Image Entertainment
5Spy Kids: All The Time in the World$10,790166%98-53$110$38,308,24212Weinstein Company
6Apollo 18$9,38957%93-27$101$17,637,28810Weinstein Company
7Don't Be Afraid of the Dark (2011)$8,944203%52-23$172$23,997,11511FilmDistrict
8Laugh at My Pain$7,673142%39-12$197$7,658,7609CodeBlack Entertainment
9The Son of No One$6,603--10--$660$6,6031Anchor Bay Films
10Our Idiot Brother$6,334185%35-16$181$24,778,20111Weinstein Company
11Shark Night 3D$6,21571%44-46$141$18,817,56810Relativity Media
12Munger Road$3,914107%9-1$435$252,8286Freestyle Releasing
13Machine Gun Preacher$2,141-18%12-1$178$515,2197Relativity Media
14Texas Killing Fields$1,27624%103$128$38,9874Anchor Bay Films
15Circumstance$1,044-8%5-2$209$434,32811Roadside Attractions
16I Don't Know How She Does It$9289%8-6$116$9,606,8628Weinstein Company
17Dirty Girl$680369%65$113$52,3825Weinstein Company
18Detective Dee and the Mystery of the Phantom Flame$607137%5-1$121$484,80310Indomina Media
19The Future$138-57%50$28$566,64015Roadside Attractions
20Project Nim$95197%30$32$406,19318Roadside Attractions