Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Nov. 8 2011

Wide (1000+)

#TitleTue, Nov. 8 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$2,436,88749%3,96311$615$79,601,1892Paramount / DreamWorks
2Tower Heist$1,969,69530%3,367--$585$27,510,0351Universal
3A Very Harold & Kumar Christmas$1,294,16025%2,875--$450$15,279,6181Warner Bros. / New Line
4In Time$710,72026%3,1275$227$25,263,9882Fox
5Paranormal Activity 3$537,3816%3,286-43$164$96,160,0003Paramount
6The Rum Diary$346,49027%2,29220$151$10,975,6462FilmDistrict
7Footloose (2011)$345,45629%2,811-413$123$45,332,3624Paramount
8Real Steel$268,90130%2,438-476$110$79,255,2915Disney / DreamWorks
9The Ides of March$187,49534%1,391-181$135$37,065,5585Sony / Columbia
10The Three Musketeers (2011)$175,01731%1,863-1154$94$18,356,1503Summit
11Courageous$152,14413%1,1384$134$30,237,6186Sony / TriStar
12Moneyball$149,90520%1,278-353$117$70,488,6217Sony / Columbia
13Dolphin Tale$96,48753%1,105-733$87$68,776,9307Warner Bros.

Limited (100 — 999)

#TitleTue, Nov. 8 2011LocationsAvg.TotalWks.Dist.
1Anonymous$133,56424%514249$260$2,924,2762Sony / Columbia
250/50$95,78626%747-447$128$33,146,9656Summit
3Margin Call$74,01340%17838$416$2,643,0903Roadside Attractions
4Johnny English Reborn$64,39567%644-910$100$7,828,1903Universal
5The Way$39,99631%224-34$179$2,220,2555Producers Distribution Agency
6Sarah's Key$39,26331%318289$123$7,407,66116Weinstein Company
7Drive (2011)$25,79327%136-58$190$34,110,7258FilmDistrict
8The Thing (2011)$24,9608%384-1010$65$16,792,6354Universal
9Contagion$22,06222%260-151$85$74,507,7359Warner Bros.
10Rise of the Planet of the Apes$15,61520%199-32$78$176,169,47914Fox
11Dream House$14,775-1%330-255$45$21,176,4806Universal
12Crazy, Stupid, Love$13,16218%172-78$77$84,133,87915Warner Bros.
13Abduction$12,39721%207-144$60$27,389,1547Lionsgate
14The Mighty Macs$10,481285%101-288$104$1,750,4743Quaker Media
15The Big Year$9,65432%213-210$45$7,030,8804Fox
16What's Your Number?$8,03937%10240$79$13,951,1966Fox
17Harry Potter and the Deathly Hallows: Part 2$6,68611%22562$30$380,885,72817Warner Bros.
18Killer Elite$5,2596%119-138$44$25,016,7947Open Road
19Captain America: The First Avenger$4,53929%102-37$45$176,644,88616Paramount

Platform (1 — 99)

#TitleTue, Nov. 8 2011LocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$51,38029%9866$524$1,112,3423Fox Searchlight
2Like Crazy$26,87515%1612$1,680$494,6712Paramount Vantage
3Born to Be Wild 3D$16,88269%490$345$13,990,89431Warner Bros. / IMAX
4The Double (2011)$7,53015%4534$167$112,6322Image Entertainment
5Spy Kids: All The Time in the World$3,98646%98-53$41$38,361,92712Weinstein Company
6Apollo 18$3,2099%93-27$35$17,669,84610Weinstein Company
7Our Idiot Brother$2,91927%35-16$83$24,796,97311Weinstein Company
8Inni$2,233-21%42$558$49,7712Cinema Purgatorio
9Don't Be Afraid of the Dark (2011)$2,1993%52-23$42$24,024,42311FilmDistrict
10Laugh at My Pain$2,18410%38-13$57$7,678,0909CodeBlack Entertainment
11The Son of No One$2,08110%10--$208$21,9831Anchor Bay Films
12Shark Night 3D$1,888-9%44-46$43$18,841,39710Relativity Media
13Machine Gun Preacher$1,26053%12-1$105$522,5897Relativity Media
14Texas Killing Fields$64910%103$65$43,4794Anchor Bay Films
15Circumstance$60033%5-2$120$437,39511Roadside Attractions
16Dirty Girl$55880%65$93$54,4985Weinstein Company
17Munger Road$47043%9-1$52$259,7856Freestyle Releasing
18I Don't Know How She Does It$42970%8-6$54$9,609,4768Weinstein Company
19The Future$290150%50$58$567,44915Roadside Attractions
20Detective Dee and the Mystery of the Phantom Flame$96-29%5-1$19$486,19210Indomina Media
21Project Nim$60-3%30$20$406,56418Roadside Attractions