Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Wed, Nov. 9 2011

Wide (1000+)

#TitleWed, Nov. 9 2011LocationsAvg.TotalWks.Dist.
1Tower Heist$1,380,470-30%3,367--$410$28,890,5051Universal
2Puss in Boots (2011)$1,330,404-45%3,96311$336$80,931,5932Paramount / DreamWorks
3A Very Harold & Kumar Christmas$921,491-29%2,875--$321$16,201,1091Warner Bros. / New Line
4In Time$528,479-26%3,1275$169$25,792,4672Fox
5Paranormal Activity 3$418,198-22%3,286-43$127$96,578,1983Paramount
6The Rum Diary$282,339-19%2,29220$123$11,257,9852FilmDistrict
7Footloose (2011)$250,008-28%2,811-413$89$45,582,3704Paramount
8Real Steel$188,975-30%2,438-476$78$79,444,2665Disney / DreamWorks
9The Ides of March$158,321-16%1,391-181$114$37,223,8795Sony / Columbia
10The Three Musketeers (2011)$134,696-23%1,863-1154$72$18,490,8463Summit
11Moneyball$129,970-13%1,278-353$102$70,618,5917Sony / Columbia
12Courageous$129,043-15%1,1384$113$30,366,6616Sony / TriStar
13Dolphin Tale$58,491-39%1,105-733$53$68,835,4217Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 9 2011LocationsAvg.TotalWks.Dist.
1Anonymous$109,409-18%514249$213$3,033,6852Sony / Columbia
250/50$79,674-17%747-447$107$33,226,6396Summit
3Margin Call$58,954-20%17838$331$2,702,0443Roadside Attractions
4Johnny English Reborn$38,640-40%644-910$60$7,866,8303Universal
5The Way$36,008-10%224-34$161$2,256,2635Producers Distribution Agency
6Sarah's Key$32,083-18%318289$101$7,439,74416Weinstein Company
7The Thing (2011)$23,010-8%384-1010$60$16,815,6454Universal
8Drive (2011)$20,292-21%136-58$149$34,131,0178FilmDistrict
9Contagion$18,812-15%260-151$72$74,526,5479Warner Bros.
10Rise of the Planet of the Apes$14,357-8%199-32$72$176,183,83614Fox
11Crazy, Stupid, Love$12,415-6%172-78$72$84,146,29415Warner Bros.
12Dream House$11,550-22%330-255$35$21,188,0306Universal
13The Mighty Macs$9,455-10%101-288$94$1,759,9293Quaker Media
14Abduction$9,444-24%207-144$46$27,398,5987Lionsgate
15The Big Year$7,977-17%213-210$37$7,038,8574Fox
16What's Your Number?$6,605-18%10240$65$13,957,8016Fox
17Harry Potter and the Deathly Hallows: Part 2$6,418-4%22562$29$380,892,14617Warner Bros.
18Killer Elite$5,2350%119-138$44$25,022,0297Open Road
19Captain America: The First Avenger$3,777-17%102-37$37$176,648,66316Paramount

Platform (1 — 99)

#TitleWed, Nov. 9 2011LocationsAvg.TotalWks.Dist.
1J. Edgar$52,645--7--$7,521$52,6450Warner Bros.
2Martha Marcy May Marlene$42,277-18%9866$431$1,154,6193Fox Searchlight
3Like Crazy$25,261-6%1612$1,579$520,2922Paramount Vantage
4Born to Be Wild 3D$14,561-14%490$297$14,005,45531Warner Bros. / IMAX
5The Double (2011)$7,5520%4534$168$120,1842Image Entertainment
6Inni$3,63563%54$727$53,4062Cinema Purgatorio
7Spy Kids: All The Time in the World$2,718-32%98-53$28$38,364,64512Weinstein Company
8Apollo 18$2,690-16%93-27$29$17,672,53610Weinstein Company
9Our Idiot Brother$2,455-16%35-16$70$24,799,42811Weinstein Company
10Don't Be Afraid of the Dark (2011)$1,969-10%52-23$38$24,026,39211FilmDistrict
11The Son of No One$1,826-12%10--$183$23,8091Anchor Bay Films
12Laugh at My Pain$1,626-26%38-13$43$7,679,7169CodeBlack Entertainment
13Shark Night 3D$1,286-32%44-46$29$18,842,68310Relativity Media
14Machine Gun Preacher$872-31%12-1$73$523,4617Relativity Media
15Munger Road$63936%9-1$71$260,4246Freestyle Releasing
16I Don't Know How She Does It$60240%8-6$75$9,610,0788Weinstein Company
17Texas Killing Fields$510-21%103$51$43,9894Anchor Bay Films
18Dirty Girl$359-36%65$60$54,8575Weinstein Company
19Circumstance$298-50%5-2$60$437,69311Roadside Attractions
20The Future$234-19%50$47$567,68315Roadside Attractions
21Detective Dee and the Mystery of the Phantom Flame$17885%5-1$36$486,37010Indomina Media
22Project Nim$9660%30$32$406,66018Roadside Attractions