Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Thu, Nov. 10 2011

Wide (1000+)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$2,377,57379%3,96311$600$83,309,1662Paramount / DreamWorks
2Tower Heist$1,801,34530%3,367--$535$30,691,8501Universal
3A Very Harold & Kumar Christmas$1,121,27322%2,875--$390$17,322,3821Warner Bros. / New Line
4In Time$724,27037%3,1275$232$26,516,7372Fox
5Paranormal Activity 3$619,35448%3,286-43$188$97,197,5523Paramount
6Footloose (2011)$458,40883%2,811-413$163$46,040,7784Paramount
7The Rum Diary$309,99910%2,29220$135$11,567,9842FilmDistrict
8Real Steel$303,85061%2,438-476$125$79,748,1165Disney / DreamWorks
9The Ides of March$190,14720%1,391-181$137$37,414,0265Sony / Columbia
10Courageous$186,92745%1,1384$164$30,553,5886Sony / TriStar
11The Three Musketeers (2011)$179,45833%1,863-1154$96$18,670,3043Summit
12Moneyball$172,97833%1,278-353$135$70,791,5697Sony / Columbia
13Dolphin Tale$105,35780%1,105-733$95$68,940,7787Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1Anonymous$137,70626%514249$268$3,171,3912Sony / Columbia
250/50$107,47635%747-447$144$33,334,1156Summit
3Margin Call$64,63910%17838$363$2,766,6833Roadside Attractions
4Johnny English Reborn$57,96050%644-910$90$7,924,7903Universal
5The Way$42,69219%224-34$191$2,298,9555Producers Distribution Agency
6Sarah's Key$37,65917%318289$118$7,477,40316Weinstein Company
7Contagion$26,90143%260-151$103$74,553,4489Warner Bros.
8The Thing (2011)$26,88017%384-1010$70$16,842,5254Universal
9Drive (2011)$22,82812%136-58$168$34,153,8458FilmDistrict
10Rise of the Planet of the Apes$18,81531%199-32$95$176,202,65114Fox
11Dream House$16,49543%330-255$50$21,204,5256Universal
12Crazy, Stupid, Love$16,13230%172-78$94$84,162,42615Warner Bros.
13Abduction$13,19240%207-144$64$27,411,7907Lionsgate
14The Mighty Macs$11,62623%101-288$115$1,771,5553Quaker Media
15The Big Year$10,58433%213-210$50$7,049,4414Fox
16Harry Potter and the Deathly Hallows: Part 2$9,67551%22562$43$380,901,82117Warner Bros.
17What's Your Number?$7,2109%10240$71$13,965,0116Fox
18Killer Elite$5,84912%119-138$49$25,027,8787Open Road
19Captain America: The First Avenger$5,84255%102-37$57$176,654,50516Paramount

Platform (1 — 99)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1J. Edgar$45,889-13%7--$6,556$98,5340Warner Bros.
2Martha Marcy May Marlene$45,4277%9866$464$1,200,0463Fox Searchlight
3Like Crazy$30,97423%1612$1,936$551,2662Paramount Vantage
4Born to Be Wild 3D$21,59048%490$441$14,027,04531Warner Bros. / IMAX
5The Double (2011)$8,0527%4534$179$128,2362Image Entertainment
6Spy Kids: All The Time in the World$5,13989%98-53$52$38,369,78412Weinstein Company
7Inni$3,7483%75$535$57,1542Cinema Purgatorio
8Apollo 18$3,38526%93-27$36$17,675,92110Weinstein Company
9Our Idiot Brother$2,84716%35-16$81$24,802,27511Weinstein Company
10Laugh at My Pain$2,46752%38-13$65$7,682,1839CodeBlack Entertainment
11The Son of No One$2,37830%10--$238$26,1871Anchor Bay Films
12Don't Be Afraid of the Dark (2011)$2,25314%52-23$43$24,028,64511FilmDistrict
13Shark Night 3D$1,88947%44-46$43$18,844,57210Relativity Media
14Machine Gun Preacher$1,28647%12-1$107$524,7477Relativity Media
15Munger Road$85333%9-1$95$261,2776Freestyle Releasing
16Circumstance$722142%5-2$144$438,41511Roadside Attractions
17Texas Killing Fields$57413%103$57$44,5634Anchor Bay Films
18I Don't Know How She Does It$423-30%8-6$53$9,610,5018Weinstein Company
19Detective Dee and the Mystery of the Phantom Flame$392120%5-1$78$486,76210Indomina Media
20Dirty Girl$268-25%65$45$55,1255Weinstein Company
21Project Nim$14955%30$50$406,80918Roadside Attractions
22The Future$42-82%50$8$567,72515Roadside Attractions