Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Nov. 10 2011

Wide (1000+)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$2,377,57379%3,96311$600$83,309,1662Paramount / DreamWorks
2Tower Heist$1,801,34530%3,367--$535$30,691,8501Universal
3A Very Harold & Kumar Christmas$1,121,27322%2,875--$390$17,322,3821Warner Bros. / New Line
4In Time$724,27037%3,1275$232$26,516,7372Fox
5Paranormal Activity 3$619,35448%3,286-43$188$97,197,5523Paramount
6Footloose (2011)$458,40883%2,811-413$163$46,040,7784Paramount
7The Rum Diary$309,99910%2,29220$135$11,567,9842FilmDistrict
8Real Steel$303,85061%2,438-476$125$79,748,1165Disney / DreamWorks
9The Ides of March$190,14720%1,391-181$137$37,414,0265Sony / Columbia
10Courageous$186,92745%1,1384$164$30,553,5886Sony / TriStar
11The Three Musketeers (2011)$179,45833%1,863-1154$96$18,670,3043Summit
12Moneyball$172,97833%1,278-353$135$70,791,5697Sony / Columbia
13Dolphin Tale$105,35780%1,105-733$95$68,940,7787Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1Anonymous$137,70626%514249$268$3,171,3912Sony / Columbia
250/50$107,47635%747-447$144$33,334,1156Summit
3Margin Call$64,63910%17838$363$2,766,6833Roadside Attractions
4Johnny English Reborn$57,96050%644-910$90$7,924,7903Universal
5The Way$42,69219%224-34$191$2,298,9555Producers Distribution Agency
6Sarah's Key$37,65917%318289$118$7,477,40316Weinstein Company
7Contagion$26,90143%260-151$103$74,553,4489Warner Bros.
8The Thing (2011)$26,88017%384-1010$70$16,842,5254Universal
9Drive (2011)$22,82812%136-58$168$34,153,8458FilmDistrict
10Rise of the Planet of the Apes$18,81531%199-32$95$176,202,65114Fox
11Dream House$16,49543%330-255$50$21,204,5256Universal
12Crazy, Stupid, Love$16,13230%172-78$94$84,162,42615Warner Bros.
13Abduction$13,19240%207-144$64$27,411,7907Lionsgate
14The Mighty Macs$11,62623%101-288$115$1,771,5553Quaker Media
15The Big Year$10,58433%213-210$50$7,049,4414Fox
16Harry Potter and the Deathly Hallows: Part 2$9,67551%22562$43$380,901,82117Warner Bros.
17What's Your Number?$7,2109%10240$71$13,965,0116Fox
18Killer Elite$5,84912%119-138$49$25,027,8787Open Road
19Captain America: The First Avenger$5,84255%102-37$57$176,654,50516Paramount

Platform (1 — 99)

#TitleThu, Nov. 10 2011LocationsAvg.TotalWks.Dist.
1J. Edgar$45,889-13%7--$6,556$98,5340Warner Bros.
2Martha Marcy May Marlene$45,4277%9866$464$1,200,0463Fox Searchlight
3Like Crazy$30,97423%1612$1,936$551,2662Paramount Vantage
4Born to Be Wild 3D$21,59048%490$441$14,027,04531Warner Bros. / IMAX
5The Double (2011)$8,0527%4534$179$128,2362Image Entertainment
6Spy Kids: All The Time in the World$5,13989%98-53$52$38,369,78412Weinstein Company
7Inni$3,7483%75$535$57,1542Cinema Purgatorio
8Apollo 18$3,38526%93-27$36$17,675,92110Weinstein Company
9Our Idiot Brother$2,84716%35-16$81$24,802,27511Weinstein Company
10Laugh at My Pain$2,46752%38-13$65$7,682,1839CodeBlack Entertainment
11The Son of No One$2,37830%10--$238$26,1871Anchor Bay Films
12Don't Be Afraid of the Dark (2011)$2,25314%52-23$43$24,028,64511FilmDistrict
13Shark Night 3D$1,88947%44-46$43$18,844,57210Relativity Media
14Machine Gun Preacher$1,28647%12-1$107$524,7477Relativity Media
15Munger Road$85333%9-1$95$261,2776Freestyle Releasing
16Circumstance$722142%5-2$144$438,41511Roadside Attractions
17Texas Killing Fields$57413%103$57$44,5634Anchor Bay Films
18I Don't Know How She Does It$423-30%8-6$53$9,610,5018Weinstein Company
19Detective Dee and the Mystery of the Phantom Flame$392120%5-1$78$486,76210Indomina Media
20Dirty Girl$268-25%65$45$55,1255Weinstein Company
21Project Nim$14955%30$50$406,80918Roadside Attractions
22The Future$42-82%50$8$567,72515Roadside Attractions