Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Nov. 16 2011

Wide (1000+)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1Immortals$1,865,629-29%3,112--$599$39,141,8781Relativity Media
2Jack and Jill$880,370-32%3,438--$256$28,189,8021Sony / Columbia
3J. Edgar$864,438-17%1,9101903$453$14,056,6581Warner Bros.
4Puss in Boots (2011)$810,605-20%3,903-60$208$110,785,9503Paramount / DreamWorks
5Tower Heist$725,550-19%3,3703$215$45,778,2602Universal
6A Very Harold & Kumar Christmas$521,002-27%2,8750$181$24,979,7102Warner Bros. / New Line
7In Time$278,035-21%2,591-536$107$31,496,8103Fox
8Paranormal Activity 3$193,656-16%2,776-510$70$101,443,7634Paramount
9Footloose (2011)$133,748-14%2,215-596$60$49,179,0145Paramount
10Real Steel$95,348-11%1,758-680$54$81,815,8526Disney / DreamWorks

Limited (100 — 999)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1The Rum Diary$82,007-14%947-1345$87$12,627,4163FilmDistrict
2Courageous$80,572-6%905-233$89$31,812,4317Sony / TriStar
3The Ides of March$73,238-10%696-695$105$38,572,1276Sony / Columbia
4Moneyball$72,6523%813-465$89$72,062,5478Sony / Columbia
5Anonymous$55,105-13%482-32$114$3,920,4793Sony / Columbia
6Martha Marcy May Marlene$49,081-6%18385$268$1,827,3734Fox Searchlight
750/50$42,896-11%424-323$101$33,969,3347Summit
8The Three Musketeers (2011)$36,205-30%669-1194$54$19,291,1294Summit
9The Way$34,6100%171-53$202$2,729,8156Producers Distribution Agency
10Dolphin Tale$28,001-10%705-400$40$69,722,8168Warner Bros.
11Contagion$27,175-17%35595$77$74,951,88410Warner Bros.
12Sarah's Key$13,298-11%162-156$82$7,616,44217Weinstein Company
13Johnny English Reborn$10,590-44%210-434$50$8,171,6754Universal
14Rise of the Planet of the Apes$8,549-12%164-35$52$176,359,87515Fox
15Crazy, Stupid, Love$7,901-7%130-42$61$84,268,10116Warner Bros.
16Killer Elite$7,465-17%16041$47$25,117,4318Open Road
17The Thing (2011)$5,005-11%141-243$35$16,923,1005Universal
18Abduction$4,681-19%127-80$37$27,498,2058Lionsgate
19Dream House$4,300-17%172-158$25$21,298,0157Universal

Platform (1 — 99)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1Like Crazy$48,300-2%7054$690$1,197,8933Paramount Vantage
2Margin Call$46,218-13%0-178--$3,448,5124Roadside Attractions
3The Descendants$39,777--5--$7,955$39,7770Fox Searchlight
4Born to Be Wild 3D$12,106-6%490$247$14,180,15132Warner Bros. / IMAX
5Drive (2011)$11,103-16%75-61$148$34,293,3969FilmDistrict
6The Mighty Macs$6,64570%61-40$109$1,839,4504Quaker Media
7Harry Potter and the Deathly Hallows: Part 2$5,5553%85-140$65$380,791,85518Warner Bros.
8The Big Year$2,659-11%83-130$32$7,090,3195Fox
9I Don't Know How She Does It$2,643-28%8375$32$9,648,1639Weinstein Company
10What's Your Number?$2,125-29%63-39$34$13,994,6567Fox
11Spy Kids: All The Time in the World$1,547-13%72-26$21$38,427,06513Weinstein Company
12The Double (2011)$1,05216%12-33$88$137,0103Image Entertainment
13Inni$808-86%72$115$81,1193Cinema Purgatorio
14Shark Night 3D$791-23%27-17$29$18,863,19611Relativity Media
15Apollo 18$5668%18-75$31$17,685,40711Weinstein Company
16Our Idiot Brother$550-44%12-23$46$24,811,82112Weinstein Company
17Laugh at My Pain$45246%13-25$35$7,689,96210CodeBlack Entertainment
18Machine Gun Preacher$35721%120$30$527,7318Relativity Media
19The Son of No One$280-66%4-6$70$30,4562Anchor Bay Films
20Circumstance$216-17%50$43$440,75612Roadside Attractions
21Munger Road$20369%7-2$29$266,6887Freestyle Releasing
22Texas Killing Fields$4932%3-7$16$45,4525Anchor Bay Films
23Detective Dee and the Mystery of the Phantom Flame$16-76%1-4$16$487,62011Indomina Media
24The Future$12-75%3-2$4$568,16016Roadside Attractions