Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Wed, Nov. 16 2011

Wide (1000+)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1Immortals$1,865,629-29%3,112--$599$39,141,8781Relativity Media
2Jack and Jill$880,370-32%3,438--$256$28,189,8021Sony / Columbia
3J. Edgar$864,438-17%1,9101903$453$14,056,6581Warner Bros.
4Puss in Boots (2011)$810,605-20%3,903-60$208$110,785,9503Paramount / DreamWorks
5Tower Heist$725,550-19%3,3703$215$45,778,2602Universal
6A Very Harold & Kumar Christmas$521,002-27%2,8750$181$24,979,7102Warner Bros. / New Line
7In Time$278,035-21%2,591-536$107$31,496,8103Fox
8Paranormal Activity 3$193,656-16%2,776-510$70$101,443,7634Paramount
9Footloose (2011)$133,748-14%2,215-596$60$49,179,0145Paramount
10Real Steel$95,348-11%1,758-680$54$81,815,8526Disney / DreamWorks

Limited (100 — 999)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1The Rum Diary$82,007-14%947-1345$87$12,627,4163FilmDistrict
2Courageous$80,572-6%905-233$89$31,812,4317Sony / TriStar
3The Ides of March$73,238-10%696-695$105$38,572,1276Sony / Columbia
4Moneyball$72,6523%813-465$89$72,062,5478Sony / Columbia
5Anonymous$55,105-13%482-32$114$3,920,4793Sony / Columbia
6Martha Marcy May Marlene$49,081-6%18385$268$1,827,3734Fox Searchlight
750/50$42,896-11%424-323$101$33,969,3347Summit
8The Three Musketeers (2011)$36,205-30%669-1194$54$19,291,1294Summit
9The Way$34,6100%171-53$202$2,729,8156Producers Distribution Agency
10Dolphin Tale$28,001-10%705-400$40$69,722,8168Warner Bros.
11Contagion$27,175-17%35595$77$74,951,88410Warner Bros.
12Sarah's Key$13,298-11%162-156$82$7,616,44217Weinstein Company
13Johnny English Reborn$10,590-44%210-434$50$8,171,6754Universal
14Rise of the Planet of the Apes$8,549-12%164-35$52$176,359,87515Fox
15Crazy, Stupid, Love$7,901-7%130-42$61$84,268,10116Warner Bros.
16Killer Elite$7,465-17%16041$47$25,117,4318Open Road
17The Thing (2011)$5,005-11%141-243$35$16,923,1005Universal
18Abduction$4,681-19%127-80$37$27,498,2058Lionsgate
19Dream House$4,300-17%172-158$25$21,298,0157Universal

Platform (1 — 99)

#TitleWed, Nov. 16 2011LocationsAvg.TotalWks.Dist.
1Like Crazy$48,300-2%7054$690$1,197,8933Paramount Vantage
2Margin Call$46,218-13%0-178--$3,448,5124Roadside Attractions
3The Descendants$39,777--5--$7,955$39,7770Fox Searchlight
4Born to Be Wild 3D$12,106-6%490$247$14,180,15132Warner Bros. / IMAX
5Drive (2011)$11,103-16%75-61$148$34,293,3969FilmDistrict
6The Mighty Macs$6,64570%61-40$109$1,839,4504Quaker Media
7Harry Potter and the Deathly Hallows: Part 2$5,5553%85-140$65$380,791,85518Warner Bros.
8The Big Year$2,659-11%83-130$32$7,090,3195Fox
9I Don't Know How She Does It$2,643-28%8375$32$9,648,1639Weinstein Company
10What's Your Number?$2,125-29%63-39$34$13,994,6567Fox
11Spy Kids: All The Time in the World$1,547-13%72-26$21$38,427,06513Weinstein Company
12The Double (2011)$1,05216%12-33$88$137,0103Image Entertainment
13Inni$808-86%72$115$81,1193Cinema Purgatorio
14Shark Night 3D$791-23%27-17$29$18,863,19611Relativity Media
15Apollo 18$5668%18-75$31$17,685,40711Weinstein Company
16Our Idiot Brother$550-44%12-23$46$24,811,82112Weinstein Company
17Laugh at My Pain$45246%13-25$35$7,689,96210CodeBlack Entertainment
18Machine Gun Preacher$35721%120$30$527,7318Relativity Media
19The Son of No One$280-66%4-6$70$30,4562Anchor Bay Films
20Circumstance$216-17%50$43$440,75612Roadside Attractions
21Munger Road$20369%7-2$29$266,6887Freestyle Releasing
22Texas Killing Fields$4932%3-7$16$45,4525Anchor Bay Films
23Detective Dee and the Mystery of the Phantom Flame$16-76%1-4$16$487,62011Indomina Media
24The Future$12-75%3-2$4$568,16016Roadside Attractions