'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Nov. 22 2011

Wide (1000+)

#TitleTue, Nov. 22 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$11,002,42012%4,061--$2,709$158,978,1621Lionsgate / Summit
2Happy Feet Two$2,408,07237%3,606--$668$25,403,3871Warner Bros.
3Immortals$1,697,01628%3,1208$544$56,102,1002Relativity Media
4Jack and Jill$1,513,46247%3,4380$440$43,307,1682Sony / Columbia
5Puss in Boots (2011)$1,491,20436%3,415-488$437$124,983,3534Paramount / DreamWorks
6Tower Heist$971,00543%2,942-428$330$55,186,7053Universal
7J. Edgar$757,13131%1,94737$389$22,057,2272Warner Bros.
8A Very Harold & Kumar Christmas$523,29645%1,808-1067$289$29,219,8323Warner Bros. / New Line
9In Time$292,39645%1,367-1224$214$33,947,9004Fox
10Footloose (2011)$148,63044%1,218-997$122$50,418,9916Paramount
11Paranormal Activity 3$139,35331%1,402-1374$99$102,864,6035Paramount

Limited (100 — 999)

#TitleTue, Nov. 22 2011LocationsAvg.TotalWks.Dist.
1Real Steel$92,41137%702-1056$132$82,717,8547Disney / DreamWorks
2Moneyball$72,83242%409-404$178$72,765,5939Sony / Columbia
3Courageous$71,99433%517-388$139$32,464,5428Sony / TriStar
4Like Crazy$67,95519%10939$623$1,892,2394Paramount Vantage
5The Ides of March$59,85341%298-398$201$39,202,4807Sony / Columbia
6Dolphin Tale$52,30726%388-317$135$70,111,0819Warner Bros.
7Margin Call$49,16847%170--$289$3,998,4925Roadside Attractions
8Martha Marcy May Marlene$46,49026%180-3$258$2,341,9235Fox Searchlight
9The Three Musketeers (2011)$34,557121%170-499$203$19,598,7575Summit
10The Way$33,4399%137-34$244$3,102,8757Producers Distribution Agency
11Anonymous$31,07529%179-303$174$4,208,1214Sony / Columbia
12Contagion$29,96523%301-54$100$75,233,24311Warner Bros.
13The Rum Diary$23,27116%152-795$153$12,882,5394FilmDistrict
16Rise of the Planet of the Apes$13,92927%131-33$106$176,479,82016Fox
17Johnny English Reborn$10,79525%108-102$100$8,288,5455Universal

Platform (1 — 99)

#TitleTue, Nov. 22 2011LocationsAvg.TotalWks.Dist.
1The Descendants$123,0738%29--$4,244$1,505,8941Fox Searchlight
2Born to Be Wild 3D$27,5606%490$562$14,333,21633Warner Bros. / IMAX
3Drive (2011)$8,66726%46-29$188$34,378,64710FilmDistrict
4Spy Kids: All The Time in the World$8,62341%70-2$123$38,480,99614Weinstein Company
5Crazy, Stupid, Love$7,36032%91-39$81$84,336,90617Warner Bros.
6Sarah's Key$4,133-10%52-110$79$7,670,55118Weinstein Company
7Harry Potter and the Deathly Hallows: Part 2$4,04423%78-7$52$381,007,52219Warner Bros.
8The Big Year$3,95338%59-24$67$7,128,0576Fox
9The Mighty Macs$3,71776%28-33$133$1,870,7855Quaker Media
10Shark Night 3D$2,10562%27-2$78$18,875,92412Relativity Media
11What's Your Number?$1,67337%25-38$67$14,011,0848Fox
12I Don't Know How She Does It$1,56129%38-45$41$9,661,84810Weinstein Company
13Laugh at My Pain$1,07090%11-2$97$7,698,26411CodeBlack Entertainment
14Inni$756353%3-5$252$89,4484Cinema Purgatorio
15Our Idiot Brother$48756%6-6$81$24,815,62913Weinstein Company
16Machine Gun Preacher$39944%197$21$532,2729Relativity Media
17Apollo 18$282-14%5-13$56$17,687,53812Weinstein Company
18Circumstance$11932%2-3$60$441,61313Roadside Attractions
19The Future$53382%1-2$53$568,27517Roadside Attractions