Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Nov. 23 2011

Wide (1000+)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$12,437,56413%4,066--$3,059$171,415,7261Lionsgate / Summit
2The Muppets$6,510,912--3,440--$1,893$6,510,9120Disney
3Happy Feet Two$2,907,46421%3,606--$806$28,310,8511Warner Bros.
4Arthur Christmas$2,389,269--3,376--$708$2,389,2690Sony / Columbia
5Jack and Jill$1,922,78727%3,029-409$635$45,229,9552Sony / Columbia
6Immortals$1,813,3237%2,677-435$677$57,915,4232Relativity Media
7Hugo$1,681,250--1,277--$1,317$1,681,2500Paramount
8Puss in Boots (2011)$1,647,56310%3,005-898$548$126,630,9164Paramount / DreamWorks
9Tower Heist$1,281,83532%2,489-881$515$56,468,5403Universal
10J. Edgar$832,01310%1,94737$427$22,889,2402Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1The Descendants$980,177696%390385$2,513$2,486,0711Fox Searchlight
2A Very Harold & Kumar Christmas$377,170-28%960-1915$393$29,597,0023Warner Bros. / New Line
3My Week with Marilyn$156,034--123--$1,269$156,0340Weinstein Company
4In Time$148,287-49%470-2121$316$34,096,1874Fox
5Like Crazy$96,14941%15080$641$1,988,3884Paramount Vantage
6Footloose (2011)$61,922-58%384-1831$161$50,480,9136Paramount
7Paranormal Activity 3$55,064-60%355-2421$155$102,919,6675Paramount
8Moneyball$51,171-30%187-626$274$72,816,7649Sony / Columbia
9The Three Musketeers (2011)$44,67229%224-445$199$19,643,4295Summit
10Dolphin Tale$44,510-15%388-317$115$70,155,5919Warner Bros.
11Margin Call$42,991-13%170--$253$4,041,4835Roadside Attractions
12Courageous$41,507-42%211-694$197$32,506,0498Sony / TriStar
13The Ides of March$40,834-32%159-537$257$39,243,3147Sony / Columbia
1450/50$34,72661%210-214$165$34,326,8018Summit
15Contagion$33,15911%301-54$110$75,266,40211Warner Bros.
16The Way$31,562-6%137-34$230$3,134,4377Producers Distribution Agency
17Martha Marcy May Marlene$29,511-37%127-56$232$2,371,4345Fox Searchlight
18Abduction$25,50927%16336$156$27,688,4019Lionsgate
19Rise of the Planet of the Apes$16,49018%120-44$137$176,496,31016Fox
20Johnny English Reborn$9,130-15%108-102$85$8,297,6755Universal

Platform (1 — 99)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$20,627-25%490$421$14,353,84333Warner Bros. / IMAX
2Drive (2011)$14,19564%9318$153$34,392,84210FilmDistrict
3Anonymous$10,941-65%72-410$152$4,219,0624Sony / Columbia
4The Rum Diary$9,683-58%54-893$179$12,892,2224FilmDistrict
5Crazy, Stupid, Love$7,8617%91-39$86$84,344,76717Warner Bros.
6Spy Kids: All The Time in the World$6,855-21%48-24$143$38,487,85114Weinstein Company
7The Mighty Macs$4,73627%28-33$169$1,875,5215Quaker Media
8The Big Year$4,0202%52-31$77$7,132,0776Fox
9Inni$2,912285%5-2$582$92,3604Cinema Purgatorio
10Sarah's Key$2,658-36%27-135$98$7,673,20918Weinstein Company
11Harry Potter and the Deathly Hallows: Part 2$2,003-50%78-7$26$381,009,52519Warner Bros.
12Shark Night 3D$718-66%270$27$18,876,64212Relativity Media
13Laugh at My Pain$590-45%11-2$54$7,698,85311CodeBlack Entertainment
14Machine Gun Preacher$54035%9-3$60$532,8129Relativity Media
15I Don't Know How She Does It$274-82%38-45$7$9,662,12210Weinstein Company
16Our Idiot Brother$266-45%6-6$44$24,815,89513Weinstein Company
17Circumstance$111-7%1-4$111$441,72413Roadside Attractions
18Apollo 18$82-71%5-13$16$17,687,62012Weinstein Company
19The Future$4-92%1-2$4$568,27917Roadside Attractions