Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Nov. 23 2011

Wide (1000+)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$12,437,56413%4,066--$3,059$171,415,7261Lionsgate / Summit
2The Muppets$6,510,912--3,440--$1,893$6,510,9120Disney
3Happy Feet Two$2,907,46421%3,606--$806$28,310,8511Warner Bros.
4Arthur Christmas$2,389,269--3,376--$708$2,389,2690Sony / Columbia
5Jack and Jill$1,922,78727%3,029-409$635$45,229,9552Sony / Columbia
6Immortals$1,813,3237%2,677-435$677$57,915,4232Relativity Media
7Hugo$1,681,250--1,277--$1,317$1,681,2500Paramount
8Puss in Boots (2011)$1,647,56310%3,005-898$548$126,630,9164Paramount / DreamWorks
9Tower Heist$1,281,83532%2,489-881$515$56,468,5403Universal
10J. Edgar$832,01310%1,94737$427$22,889,2402Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1The Descendants$980,177696%390385$2,513$2,486,0711Fox Searchlight
2A Very Harold & Kumar Christmas$377,170-28%960-1915$393$29,597,0023Warner Bros. / New Line
3My Week with Marilyn$156,034--123--$1,269$156,0340Weinstein Company
4In Time$148,287-49%470-2121$316$34,096,1874Fox
5Like Crazy$96,14941%15080$641$1,988,3884Paramount Vantage
6Footloose (2011)$61,922-58%384-1831$161$50,480,9136Paramount
7Paranormal Activity 3$55,064-60%355-2421$155$102,919,6675Paramount
8Moneyball$51,171-30%187-626$274$72,816,7649Sony / Columbia
9The Three Musketeers (2011)$44,67229%224-445$199$19,643,4295Summit
10Dolphin Tale$44,510-15%388-317$115$70,155,5919Warner Bros.
11Margin Call$42,991-13%170--$253$4,041,4835Roadside Attractions
12Courageous$41,507-42%211-694$197$32,506,0498Sony / TriStar
13The Ides of March$40,834-32%159-537$257$39,243,3147Sony / Columbia
1450/50$34,72661%210-214$165$34,326,8018Summit
15Contagion$33,15911%301-54$110$75,266,40211Warner Bros.
16The Way$31,562-6%137-34$230$3,134,4377Producers Distribution Agency
17Martha Marcy May Marlene$29,511-37%127-56$232$2,371,4345Fox Searchlight
18Abduction$25,50927%16336$156$27,688,4019Lionsgate
19Rise of the Planet of the Apes$16,49018%120-44$137$176,496,31016Fox
20Johnny English Reborn$9,130-15%108-102$85$8,297,6755Universal

Platform (1 — 99)

#TitleWed, Nov. 23 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$20,627-25%490$421$14,353,84333Warner Bros. / IMAX
2Drive (2011)$14,19564%9318$153$34,392,84210FilmDistrict
3Anonymous$10,941-65%72-410$152$4,219,0624Sony / Columbia
4The Rum Diary$9,683-58%54-893$179$12,892,2224FilmDistrict
5Crazy, Stupid, Love$7,8617%91-39$86$84,344,76717Warner Bros.
6Spy Kids: All The Time in the World$6,855-21%48-24$143$38,487,85114Weinstein Company
7The Mighty Macs$4,73627%28-33$169$1,875,5215Quaker Media
8The Big Year$4,0202%52-31$77$7,132,0776Fox
9Inni$2,912285%5-2$582$92,3604Cinema Purgatorio
10Sarah's Key$2,658-36%27-135$98$7,673,20918Weinstein Company
11Harry Potter and the Deathly Hallows: Part 2$2,003-50%78-7$26$381,009,52519Warner Bros.
12Shark Night 3D$718-66%270$27$18,876,64212Relativity Media
13Laugh at My Pain$590-45%11-2$54$7,698,85311CodeBlack Entertainment
14Machine Gun Preacher$54035%9-3$60$532,8129Relativity Media
15I Don't Know How She Does It$274-82%38-45$7$9,662,12210Weinstein Company
16Our Idiot Brother$266-45%6-6$44$24,815,89513Weinstein Company
17Circumstance$111-7%1-4$111$441,72413Roadside Attractions
18Apollo 18$82-71%5-13$16$17,687,62012Weinstein Company
19The Future$4-92%1-2$4$568,27917Roadside Attractions