'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Nov. 29 2011

Wide (1000+)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$2,642,9245%4,0665$650$226,000,7022Lionsgate / Summit
2The Muppets$1,042,471-3%3,440--$303$43,631,4441Disney
3Immortals$712,80514%2,677-443$266$70,043,2473Relativity Media
5Happy Feet Two$588,19312%3,6115$163$44,868,6902Warner Bros.
6Jack and Jill$497,09915%3,029-409$164$58,047,7283Sony / Columbia
7Arthur Christmas$438,8750%3,376--$130$17,180,0421Sony / Columbia
8J. Edgar$416,48125%1,910-37$218$29,587,3813Warner Bros.
9Tower Heist$408,21018%2,474-468$165$65,953,3504Universal
10Puss in Boots (2011)$288,0501%3,005-410$96$136,004,5225Paramount / DreamWorks

Limited (100 — 999)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Descendants$584,37820%433404$1,350$11,957,2102Fox Searchlight
2My Week with Marilyn$171,95214%244--$705$2,385,2431Weinstein Company
3A Very Harold & Kumar Christmas$153,50823%875-933$175$31,837,2744Warner Bros. / New Line
4In Time$69,43917%457-910$152$35,179,8265Fox
5Like Crazy$36,44316%15041$243$2,546,2955Paramount Vantage
6Margin Call$34,59569%140-30$247$4,422,7676Roadside Attractions
8The Three Musketeers (2011)$19,99421%22454$89$19,945,3856Summit
9The Way$18,69010%101-36$185$3,410,1378Producers Distribution Agency
10The Ides of March$18,68226%159-139$117$39,576,7528Sony / Columbia
11Paranormal Activity 3$17,5005%355-1047$49$103,279,8856Paramount
12Moneyball$16,96619%187-222$91$73,186,42510Sony / Columbia
13Martha Marcy May Marlene$15,60810%113-67$138$2,605,5126Fox Searchlight
14Courageous$14,34525%211-306$68$32,785,5769Sony / TriStar
15Footloose (2011)$13,8823%384-834$36$50,861,2517Paramount
16Contagion$11,6157%218-83$53$75,473,00412Warner Bros.
17Dolphin Tale$8,813-5%216-172$41$70,381,38810Warner Bros.
19Rise of the Planet of the Apes$4,65710%103-28$45$176,594,19117Fox

Platform (1 — 99)

#TitleTue, Nov. 29 2011LocationsAvg.TotalWks.Dist.
1The Artist$19,375-1%4--$4,844$243,7411Weinstein Company
2Drive (2011)$10,15120%9347$109$34,518,89211FilmDistrict
3Born to Be Wild 3D$7,76539%490$158$14,465,02034Warner Bros. / IMAX
4The Rum Diary$6,7397%54-98$125$12,970,0505FilmDistrict
5Anonymous$5,93928%72-107$82$4,311,6075Sony / Columbia
6The Polar Express (2011 re-issue)$2,21880%19--$117$77,9191Warner Bros.
7The Big Year$1,802-14%53-6$34$7,164,5577Fox
8Sarah's Key$93318%27-25$35$7,687,09719Weinstein Company
9Spy Kids: All The Time in the World$692-21%48-22$14$38,518,40015Weinstein Company
10Inni$428-61%52$86$100,9535Cinema Purgatorio
11Machine Gun Preacher$33687%9-10$37$538,09610Relativity Media
12Laugh at My Pain$110-22%4-7$28$7,702,22512CodeBlack Entertainment
13Project Nim$721340%1--$72$407,28821Roadside Attractions