Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jan. 5 2012

Wide (1000+)

#TitleThu, Jan. 5 2012LocationsAvg.TotalWks.Dist.
1Mission: Impossible - Ghost Protocol$2,451,383-7%3,4557$710$149,700,9123Paramount
2Sherlock Holmes: A Game of Shadows$1,878,372-7%3,7030$507$143,360,0613Warner Bros.
3The Girl with the Dragon Tattoo (2011)$1,704,788-5%2,9140$585$65,535,9142Sony / Columbia
4War Horse$1,263,552-3%2,547171$496$48,225,2122Disney / DreamWorks
5Alvin and the Chipmunks: Chipwrecked$1,076,145-13%3,72441$289$102,088,4543Fox
6The Adventures of Tintin$1,025,947-11%3,0870$332$55,280,2752Paramount
7We Bought a Zoo$985,940-10%3,16346$312$48,094,1092Fox
8New Year's Eve$422,417-11%2,2250$190$48,760,7974Warner Bros. / New Line
9The Darkest Hour$356,553-12%2,3273$153$15,566,2892Summit
10The Twilight Saga: Breaking Dawn - Part 1$268,4047%1,4110$190$276,943,6387Lionsgate / Summit
11The Sitter$201,790-19%1,348-138$150$27,568,1354Fox
12The Muppets$174,202-9%1,5415$113$84,202,9066Disney
13Arthur Christmas$67,879-17%1,343-181$51$46,337,8476Sony / Columbia

Limited (100 — 999)

#TitleThu, Jan. 5 2012LocationsAvg.TotalWks.Dist.
1The Descendants$349,0813%7585$461$41,376,5637Fox Searchlight
2Young Adult$238,500-7%9870$242$13,466,5044Paramount
3Hugo$213,802-3%9510$225$51,030,1576Paramount
4The Artist$173,774-1%1670$1,041$5,977,5016Weinstein Company
5My Week with Marilyn$142,1783%63028$226$9,631,0136Weinstein Company
6Puss in Boots (2011)$76,846-8%3890$198$146,009,82510Paramount / DreamWorks
7Happy Feet Two$49,094-4%5250$94$61,129,6097Warner Bros.
8J. Edgar$32,497-2%4550$71$36,751,8328Warner Bros.
9Tower Heist$27,830-8%253-30$110$76,894,5709Universal
10Immortals$19,8070%2280$87$82,762,5398Relativity Media
11In Time$14,586-3%12311$119$37,122,96110Fox
12Dolphin Tale$14,284-9%1880$76$72,070,47315Warner Bros.
13A Very Harold & Kumar Christmas$14,256-12%2450$58$34,977,7769Warner Bros. / New Line
14Footloose (2011)$11,777-2%1820$65$51,706,50412Paramount
15Paranormal Activity 3$6,570-10%1240$53$104,028,80711Paramount

Platform (1 — 99)

#TitleThu, Jan. 5 2012LocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$130,3727%572$2,287$4,651,1494Focus
2Shame$36,5312%555$664$2,156,6105Fox Searchlight
3The Iron Lady$19,6105%4--$4,903$344,2951Weinstein Company
4Born to Be Wild 3D$17,017-5%490$347$15,239,83339Warner Bros. / IMAX
5Extremely Loud and Incredibly Close$15,731-1%60$2,622$399,5442Warner Bros.
6The Way$8,52819%4720$181$4,211,13213Producers Distribution Agency
7Pariah (2011)$7,97111%40$1,993$123,4391Focus
8Margin Call$6,55533%29-1$226$5,269,49811Roadside Attractions
9Drive (2011)$5,80018%25-1$232$34,855,37716FilmDistrict
10Like Crazy$3,48525%300$116$3,380,77210Paramount Vantage
11In the Land of Blood and Honey$1,562-10%2-1$781$58,3922FilmDistrict