Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Jan. 16 2012

Wide (1000+)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1Beauty and the Beast 3D$4,462,017-18%2,625--$1,700$22,213,9221Disney
2Contraband$4,165,665-42%2,863--$1,455$28,515,4801Universal
3Joyful Noise$2,577,118-23%2,735--$942$13,802,3081Warner Bros.
4Mission: Impossible - Ghost Protocol$2,515,206-32%3,346-209$752$189,448,6125Paramount
5Alvin and the Chipmunks: Chipwrecked$2,108,7423%2,849-576$740$120,983,8615Fox
6Sherlock Holmes: A Game of Shadows$1,851,414-31%3,155-448$587$172,043,7155Warner Bros.
7We Bought a Zoo$1,808,450-3%2,909-261$622$65,857,7654Fox
8The Adventures of Tintin$1,589,7567%2,073-933$767$69,329,9864Paramount
9War Horse$1,427,409-26%2,85673$500$67,522,5004Disney / DreamWorks
10The Girl with the Dragon Tattoo (2011)$1,371,856-34%2,674-276$513$89,213,6124Sony / Columbia
11The Devil Inside$1,006,422-55%2,551266$395$47,381,7082Paramount
12The Darkest Hour$185,550-43%1,182-981$157$20,714,0234Summit
13New Year's Eve$177,607-43%1,092-772$163$53,870,5886Warner Bros. / New Line

Limited (100 — 999)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1The Iron Lady$1,215,514-25%802797$1,516$7,216,0693Weinstein Company
2The Descendants$823,73023%660-77$1,248$47,928,1829Fox Searchlight
3Tinker, Tailor, Soldier, Spy$669,881-30%88677$756$15,806,5936Focus
4Hugo$500,11126%545-298$918$54,663,2348Paramount
5The Artist$411,2363%21644$1,904$9,201,1958Weinstein Company
6The Muppets$285,03529%547-689$521$86,694,4318Disney
7Happy Feet Two$193,0978%36580$529$62,091,4409Warner Bros.
8My Week with Marilyn$156,1695%400-184$390$11,501,1558Weinstein Company
9The Twilight Saga: Breaking Dawn - Part 1$156,164-35%708-350$221$279,795,1639Lionsgate / Summit
10Carnage (2011)$151,162--494--$306$1,448,0615Sony Pictures Classics
11Puss in Boots (2011)$149,5643%316-35$473$147,299,70812Paramount / DreamWorks
12Jack and Jill$109,994-23%298--$369$72,534,31210Sony / Columbia
13A Dangerous Method$100,494--104--$966$2,787,2588Sony Pictures Classics
14The Sitter$98,426-44%449-309$219$29,748,6816Fox
15Young Adult$95,730-28%387-443$247$15,801,7106Paramount
16Tower Heist$49,400-32%260-35$190$77,588,50511Universal
17Real Steel$39,217--187--$210$85,093,41015Disney / DreamWorks
18Immortals$34,528-41%18759$185$83,094,46210Relativity Media
19Moneyball$19,773-8%128--$154$75,440,94417Sony / Columbia
20Courageous$18,057-43%116--$156$34,453,02416Sony / TriStar
21In Time$16,112-34%106-26$152$37,376,10812Fox

Platform (1 — 99)

#TitleMon, Jan. 16 2012LocationsAvg.TotalWks.Dist.
1Shame$43,486-8%41-4$1,061$2,670,1177Fox Searchlight
2Born to Be Wild 3D$42,48212%450$944$15,525,28141Warner Bros. / IMAX
3Pina$37,781--6--$6,297$594,4124IFC Films
4Pariah (2011)$27,121-15%2413$1,130$401,3053Focus
5Extremely Loud and Incredibly Close$26,443-16%60$4,407$661,9884Warner Bros.
6A Separation$25,320--6--$4,220$339,2073Sony Pictures Classics
7Dolphin Tale$19,19936%91-58$211$72,247,77417Warner Bros.
8We Need to Talk About Kevin$13,261--2--$6,631$94,8036Oscilloscope
9Vettai$12,152-60%34--$357$100,0731UTV Communications
10J. Edgar$12,092-28%82-70$147$36,986,61410Warner Bros.
11In the Land of Blood and Honey$10,762-32%1811$598$160,4974FilmDistrict
12Drive (2011)$6,501-28%322$203$34,972,71718FilmDistrict
13The Skin I Live In$5,834--31--$188$3,127,70114Sony Pictures Classics
14The Way$5,519--40--$138$4,331,54115Producers Distribution Agency
15Midnight in Paris$3,960--15--$264$56,428,52635Sony Pictures Classics
16Once Upon a Time in Anatolia$3,954--1--$3,954$35,8262Cinema Guild
17Margin Call$3,753-11%20-10$188$5,330,22013Roadside Attractions
18The Help$3,008--28--$107$169,585,99523Disney / DreamWorks
19The Women on the 6th Floor$2,846--6--$474$518,19315Strand Releasing
20Martha Marcy May Marlene$2,568--15--$171$2,954,53013Fox Searchlight
21Take Shelter$1,745--14--$125$1,707,09316Sony Pictures Classics
22The Guard$1,009--11--$92$5,347,60825Sony Pictures Classics
23Domain$692--1--$692$3,5021Strand Releasing
24Addiction Incorporated$316--1--$316$9,6025Variance Films
25Pianomania$213--1--$213$48,34934First Run Features
26Elite Squad: The Enemy Within$164--2--$82$91,77110Variance Films
27Garbo: The Spy$158--2--$79$26,9969First Run Features
28Loosies$158--1--$158$2,6441IFC Films
29The Man Nobody Knew$115--1--$115$173,57717First Run Features
30Man on a Mission$76--4--$19$3,5061First Run Features