Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Fri, Jan. 20 2012

Wide (1000+)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$9,339,076--3,078--$3,034$9,339,0761Sony / Screen Gems
2Red Tails$5,981,106--2,512--$2,381$5,981,1061Fox
3Contraband$3,673,555133%2,8707$1,280$37,571,4752Universal
4Extremely Loud and Incredibly Close$3,173,05828880%2,6302624$1,206$3,864,9655Warner Bros.
5Haywire$2,883,872--2,439--$1,182$2,883,8721Relativity Media
6Beauty and the Beast 3D$2,129,604166%2,6250$811$26,937,9842Disney
7Joyful Noise$1,656,232162%2,7350$606$17,484,2142Warner Bros.
8Mission: Impossible - Ghost Protocol$1,542,313107%2,519-827$612$193,351,5006Paramount
9Sherlock Holmes: A Game of Shadows$1,279,282125%2,485-670$515$175,085,5116Warner Bros.
10The Iron Lady$1,055,785112%1,076274$981$9,957,4644Weinstein Company
11The Girl with the Dragon Tattoo (2011)$1,000,46175%1,907-767$525$92,025,5295Sony / Columbia
12War Horse$858,65172%2,525-331$340$69,993,3295Disney / DreamWorks
13The Devil Inside$850,138123%2,207-344$385$49,471,2453Paramount
14We Bought a Zoo$677,211135%2,065-844$328$67,458,7965Fox
15Alvin and the Chipmunks: Chipwrecked$564,432195%2,070-779$273$122,170,4696Fox
16The Adventures of Tintin$456,38387%1,340-733$341$70,558,5485Paramount

Limited (100 — 999)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1The Descendants$651,847113%560-100$1,164$49,539,20710Fox Searchlight
2The Artist$641,202261%662446$969$10,389,1179Weinstein Company
3Tinker, Tailor, Soldier, Spy$483,457103%731-155$661$17,049,0547Focus
4Hugo$196,316109%650105$302$55,146,0989Paramount
5Happy Feet Two$94,332299%331-34$285$62,264,38510Warner Bros.
6My Week with Marilyn$90,20718%225-175$401$11,829,5649Weinstein Company
7Jack and Jill$84,617--283-15$299$72,694,92411Sony / Columbia
8The Twilight Saga: Breaking Dawn - Part 1$83,65448%370-338$226$280,037,39310Lionsgate / Summit
9Puss in Boots (2011)$73,644243%292-24$252$147,440,63013Paramount / DreamWorks
10The Darkest Hour$51,652-8%301-881$172$20,943,2435Summit
11Tower Heist$50,595199%220-40$230$77,693,69012Universal
12New Year's Eve$44,188-28%265-827$167$54,092,8807Warner Bros. / New Line
13The Sitter$41,2670%191-258$216$29,919,9307Fox
14Young Adult$37,891-14%150-237$253$15,975,1267Paramount
15Immortals$33,905115%169-18$201$83,181,26511Relativity Media
16Moneyball$17,306--110-18$157$75,483,26718Sony / Columbia

Platform (1 — 99)

#TitleFri, Jan. 20 2012LocationsAvg.TotalWks.Dist.
1Shame$70,297203%9554$740$2,809,6978Fox Searchlight
2Born to Be Wild 3D$25,085112%450$557$15,587,26342Warner Bros. / IMAX
3Pariah (2011)$17,76866%21-3$846$450,3764Focus
4In Time$17,520118%97-9$181$37,414,73113Fox
5Coriolanus$17,311--9--$1,923$17,3111Weinstein Company
6Courageous$13,262--90-26$147$34,484,00717Sony / TriStar
7J. Edgar$9,22847%46-36$201$37,015,09011Warner Bros.
8Vettai$8,637130%21-13$411$123,1782UTV Communications
9Drive (2011)$7,92199%331$240$34,991,84219FilmDistrict
10In the Land of Blood and Honey$6,29713%14-4$450$181,8295FilmDistrict
11Dolphin Tale$5,063118%63-28$80$72,259,86018Warner Bros.
12Margin Call$2,36023%14-6$169$5,338,31614Roadside Attractions