Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Jan. 22 2012

Wide (1000+)

#TitleSun, Jan. 22 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$5,764,659-44%3,078--$1,873$25,306,7251Sony / Screen Gems
2Red Tails$4,197,728-51%2,512--$1,671$18,782,1541Fox
3Beauty and the Beast 3D$2,610,231-35%2,6250$994$33,588,0562Disney
4Contraband$2,525,600-57%2,8707$880$45,937,5252Universal
5Extremely Loud and Incredibly Close$2,114,402-56%2,6302624$804$10,737,2395Warner Bros.
6Haywire$1,739,896-54%2,439--$713$8,425,3701Relativity Media
7Joyful Noise$1,423,503-50%2,7350$520$21,745,4192Warner Bros.
8Mission: Impossible - Ghost Protocol$1,150,805-60%2,519-827$457$197,363,4416Paramount
9Alvin and the Chipmunks: Chipwrecked$960,479-38%2,070-779$464$124,682,2056Fox
10Sherlock Holmes: A Game of Shadows$944,773-59%2,485-670$380$178,321,7266Warner Bros.
11The Iron Lady$916,104-47%1,076274$851$12,585,9584Weinstein Company
12The Girl with the Dragon Tattoo (2011)$767,350-56%1,907-767$402$94,553,5825Sony / Columbia
13War Horse$730,466-53%2,525-331$289$72,285,1805Disney / DreamWorks
14We Bought a Zoo$702,631-50%2,065-844$340$69,565,0255Fox
15The Adventures of Tintin$672,193-38%1,340-733$502$72,321,0065Paramount
16The Devil Inside$560,757-55%2,207-344$254$51,289,9723Paramount

Limited (100 — 999)

#TitleSun, Jan. 22 2012LocationsAvg.TotalWks.Dist.
1The Artist$606,020-46%662446$915$12,119,7189Weinstein Company
2The Descendants$521,817-56%560-100$932$51,259,65810Fox Searchlight
3Tinker, Tailor, Soldier, Spy$376,818-58%731-155$515$18,328,9777Focus
4Hugo$276,810-40%650105$426$55,887,4029Paramount
5Happy Feet Two$127,451-38%331-34$385$62,597,36210Warner Bros.
6Puss in Boots (2011)$100,319-45%292-24$344$147,722,07513Paramount / DreamWorks
7Jack and Jill$90,568-46%283-15$320$72,952,65311Sony / Columbia
8My Week with Marilyn$85,985-43%225-175$382$12,066,4619Weinstein Company
9The Twilight Saga: Breaking Dawn - Part 1$76,270-49%370-338$206$280,262,45710Lionsgate / Summit
10The Darkest Hour$42,173-53%301-881$140$21,074,6275Summit
11Tower Heist$37,400-59%220-40$170$77,821,29512Universal
12The Sitter$34,259-49%191-258$179$30,021,3117Fox
13Young Adult$32,231-53%150-237$215$16,075,4487Paramount
14Immortals$31,788-45%169-18$188$83,270,59511Relativity Media
15New Year's Eve$29,127-54%265-827$110$54,185,4737Warner Bros. / New Line
16Moneyball$10,575-66%110-18$96$75,524,65818Sony / Columbia

Platform (1 — 99)

#TitleSun, Jan. 22 2012LocationsAvg.TotalWks.Dist.
1Shame$67,489-36%9554$710$2,983,1988Fox Searchlight
2Born to Be Wild 3D$32,815-23%450$729$15,662,57442Warner Bros. / IMAX
3Pariah (2011)$18,908-33%21-3$900$497,5794Focus
4Coriolanus$16,316-41%9--$1,813$61,1361Weinstein Company
5Courageous$14,907-36%90-26$166$34,522,22117Sony / TriStar
6In Time$12,707-54%97-9$131$37,454,84413Fox
7Vettai$9,926-37%21-13$473$148,9382UTV Communications
8In the Land of Blood and Honey$7,699-34%14-4$550$201,2255FilmDistrict
9J. Edgar$7,509-48%46-36$163$37,036,91511Warner Bros.
10Dolphin Tale$6,958-46%63-28$110$72,279,69018Warner Bros.
11Drive (2011)$6,009-52%331$182$35,010,46419FilmDistrict
12Margin Call$3,17321%14-6$227$5,344,10414Roadside Attractions