Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Jan. 23 2012

Wide (1000+)

#TitleMon, Jan. 23 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$2,110,492-63%3,078--$686$27,417,2171Sony / Screen Gems
2Red Tails$1,345,587-68%2,512--$536$20,127,7411Fox
3Contraband$1,018,850-60%2,8707$355$46,956,3752Universal
4Haywire$728,968-58%2,439--$299$9,154,3381Relativity Media
5Extremely Loud and Incredibly Close$694,213-67%2,6302624$264$11,431,4525Warner Bros.
6Beauty and the Beast 3D$595,377-77%2,6250$227$34,183,4332Disney
7Mission: Impossible - Ghost Protocol$436,690-62%2,519-827$173$197,800,1316Paramount
8Joyful Noise$408,418-71%2,7350$149$22,153,8372Warner Bros.
9The Iron Lady$367,581-60%1,076274$342$12,953,5394Weinstein Company
10Sherlock Holmes: A Game of Shadows$346,085-63%2,485-670$139$178,667,8116Warner Bros.
11The Girl with the Dragon Tattoo (2011)$330,701-57%1,907-767$173$94,884,2835Sony / Columbia
12War Horse$281,333-61%2,525-331$111$72,566,5135Disney / DreamWorks
13The Devil Inside$195,101-65%2,207-344$88$51,485,0733Paramount
14Alvin and the Chipmunks: Chipwrecked$193,834-80%2,070-779$94$124,876,0396Fox
15We Bought a Zoo$188,465-73%2,065-844$91$69,753,4905Fox
16The Adventures of Tintin$170,510-75%1,340-733$127$72,491,5165Paramount

Limited (100 — 999)

#TitleMon, Jan. 23 2012LocationsAvg.TotalWks.Dist.
1The Artist$246,040-59%662446$372$12,365,7589Weinstein Company
2The Descendants$193,349-63%560-100$345$51,453,00710Fox Searchlight
3Tinker, Tailor, Soldier, Spy$154,598-59%731-155$211$18,483,5757Focus
4Hugo$78,551-72%650105$121$55,965,9539Paramount
5My Week with Marilyn$32,865-62%225-175$146$12,099,3269Weinstein Company
6Happy Feet Two$26,840-79%331-34$81$62,624,20210Warner Bros.
7The Twilight Saga: Breaking Dawn - Part 1$25,981-66%370-338$70$280,288,43810Lionsgate / Summit
8Puss in Boots (2011)$22,702-77%292-24$78$147,744,77713Paramount / DreamWorks
9Immortals$14,502-54%169-18$86$83,285,09711Relativity Media
10The Sitter$14,076-59%191-258$74$30,035,3877Fox
11The Darkest Hour$13,405-68%301-881$45$21,088,0325Summit
12Young Adult$13,246-59%150-237$88$16,088,6947Paramount
13Tower Heist$13,195-65%220-40$60$77,834,49012Universal
14New Year's Eve$9,486-67%265-827$36$54,194,9597Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Jan. 23 2012LocationsAvg.TotalWks.Dist.
1Shame$30,708-54%9554$323$3,013,9068Fox Searchlight
2Born to Be Wild 3D$15,528-53%450$345$15,678,10242Warner Bros. / IMAX
3Coriolanus$7,525-54%9--$836$68,6611Weinstein Company
4Pariah (2011)$6,737-64%21-3$321$504,3164Focus
5In Time$4,887-62%97-9$50$37,459,73113Fox
6Margin Call$3,70717%14-6$265$5,347,81114Roadside Attractions
7J. Edgar$3,606-52%46-36$78$37,040,52111Warner Bros.
8Drive (2011)$3,076-49%331$93$35,013,54019FilmDistrict
9In the Land of Blood and Honey$2,937-62%14-4$210$204,1625FilmDistrict
10Dolphin Tale$2,202-68%63-28$35$72,281,89218Warner Bros.
11Vettai$1,667-83%21-13$79$150,6052UTV Communications